SEO Links: Main Directories, Forums, Newsletter
Tuesday, July 10, 2007
SEO Links
Main Directories
Main Forums
Newsletters
Labels: back office, BPO Services, IT outsourcing, Knowledge Process Outsourcing, KPO, KPO services, offshore, online selling system, outsourcing, SEO, SEO Services, serach engine
How to Create a 24/7 Online Selling System?
Monday, July 09, 2007
How to Create a 24/7 Online Selling System?
Becoming a successful businessman in the online world is no different than becoming a successful businessman in off line world. As for both the task it requires vision, determination, and hard work. The online world of the web offers many exciting opportunities for businessman due to its new, fresh, and exciting field. And above all with the help of Internet you can sell your product 24 hours a day and above all it helps you to promote your product in much efficient manner.
The first thing you need to succeed in an online business is the customer or visitors over your website. Always remember that customers are the foundation of any business and without customers you are not able to fulfill your goals. Use these simple steps in order to sell your product around the clock 24/7.
1. Have Your Own Website
How to create a website? You can choose to do it yourself by using e-books, online tutorials or articles available over web, which guides you how to create your website. Or you can hire a web designer service.
2. Importance of Content.
A website is a simple way to communicate message to the visitors and it’s very important that content is capable enough to satisfy visitors. In order to achieve this you need a content rich website. Try to include tutorials, articles, tips etc so that will hold visitor interest and they return to your website again. Try to use simple words in short paragraphs and good quality of information. Try to use familiar words and avoid using jargon, as many visitors may not understand it.
Content is important because it plays important role to be indexed in search engine and holding your visitors. Content rich website attracts visitors and search engines both. If you want to see your website try to design website in such a manner which attract both the search engines and visitors.
3. Market and Promote Your Web Site
Marketing your website (online and offline) efficiently is very important, no one can find your website on their own. Use promotional activities to attract visitors, like distributing free articles, tutorials etc. Advertise your newsletter through bulk mailing it helps you to track people to your site and also make extra sale of your product. E-mail marketing is one of the powerful tools commonly used to promote a website.
4. Use Web Automation Tools
Thousands of web site tools are available over web such as
· Advertising management tools.
· Search engine optimization tools
· And lots more…
Some of these tools are free, some are cheap and some are expensive. You can usually purchase a web automation tools from Internet Services Providers or Web Consultants. Lots of websites are available over web providing various automation tools. With all the web automation tools available you can easily sell your product 24 hours a day, 365 day a year, using Internet as a medium.
Some of these tools are free, some are cheap and some are expensive. You can usually purchase a web automation tools from Internet Services Providers or Web Consultants. Lots of websites are available over web providing various automation tools. With all the web automation tools available you can easily sell your product 24 hours a day, 365 day a year, using Internet as a medium.
Labels: back office, BPO Services, IT outsourcing, Knowledge Process Outsourcing, KPO, KPO services, offshore, online selling system, outsourcing, SEO, SEO Services, serach engine
How To Diversify Your Virtual Real Estate Investments?
Saturday, July 07, 2007
How To Diversify Your Virtual Real Estate Investments?
E-Real Estate
Buying and selling of internet business is not different from real estate business that’s why buying and selling an Internet business is also to be known as E-real estate.
Now-a-days buying and selling online businesses is a rapidly growing industry. No of companies and website or online brokers helps buyers and sellers to find each other.
It’s just like you are interested to buy or sell a house and you go to real estate broker to help you in buying or selling it.
Role of a Website or Online Broker
If you are planning to buy a hosted website or an Internet business, a website or online broker provides you a list of Internet businesses which are available for sale and if you are planning to sell your Internet business then also finding a best online or website brokerage firm is the good start. The website or online brokerage firms helps you a lot to sell your Internet business more quickly and for more money.
· How to evaluate cost of a website
Website valuation is most important part of the buying and selling of online business. In this valuation of an online business was evaluated, it includes lots of vital information on websites like profitability and cash flow, assets of a website, website traffic, content value, visitors expectations etc. In brief all these information helps potential buyer need to understand the online business, which helps him to determine whether he/she wants to buy it or not. It’s the responsibility of a broker to assign a professional appraiser to do valuation of a website or Internet business.
Ways of generating revenue with sites
Right now lots of sources are available to generate more and more revenue with the help of websites. You can generate revenue with the help of number of sources some of the sources are as follows:
1. Sale of products or services from your site: You can generate revenue by selling products and services of your company with the help of website. If you are not selling any type of product or services try to do so.
2. Commissions from other web sites: You can generate revenue from other site, by placing click-through programs and pay-per-click search engines at your website. Lots of click-through programs are available over web.
3. Monthly membership or subscription: You can sell membership of your website. Mostly adult and friendship sites generate part of their revenue through monthly membership dues or you can sell newsletters, e-books and articles from your website. The visitors subscribe newsletters, e-books and articles from your website and gives you money for subscribing it.
4. Advertising: You can earn money by promoting product and services of other websites. If your website consist of good traffic then you can earn a handsome amount through advertising. If currently you are not selling advertising then try to do so as mostly websites generate revenue from this source. You can place banners, pop-ups etc at your website. You can generate money through affiliated program also.
Labels: back office, BPO Services, IT outsourcing, Knowledge Process Outsourcing, KPO, KPO services, offshore, outsourcing, SEO, SEO Services, serach engine
Beginner's Guide to Search Engine Optimization
Thursday, July 05, 2007
Search Engine Optimization (SEO)
Search Engine Optimization, also known as SEO, is the art and science of making web pages attractive to the search engines. The better optimized the page is, the higher a ranking it will achieve in search engine result listings. This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed in those first two or three pages.
In short, Search engine optimization is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results. Search engine optimization (SEO) helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Search engine optimization is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected search terms and phrases.
Search engine optimization is the adjustment of html page entities and content for the express purpose of ranking higher on search engines. Search engine optimization is the skill of designing or re-designing a website in order to improve the search engine ranking of that website for certain relevant keywords.
How do Search Engines Work?
In order to use Search Engine Optimization one must know full functionality of Search Engines. The working is as follows:
Search Engines for the general web do not really search the World Wide Web directly. Each one search a database of the full text of web pages selected from the billions of web pages out there residing on servers. When you search the web using a search engine, you are always searching a somewhat stale copy of the real web page. When you click on links provided in search engine search results, you retrieve from the server the current version of the page. Search engine databases are selected and built by computer robot programs called spiders. Although it is said they "crawl" the web in their hunt for pages to include, in truth they stay in one place. They find the pages for potential inclusion by following the links in the pages they already have in their database (i.e., already know). They cannot think or type a URL or use judgment to decide to go look something up and see what's on the web about it. Computers are getting more sophisticated all the time, but they are still brainless. If a web page is never linked to in any other page, search engine spider’s cannot find it. The only way a brand new page - one that no other page has ever linked to - can get into a search engine is for its URL to be sent by some human to the search engine companies as a request that the new page be included. All search engine companies offer ways to do this.
After spiders find pages, they pass them on to another computer program for indexing. This program identifies the text, links, and other content in the page and stores it in the search engine database's files so that the database can be searched by keyword and whatever more advanced approaches are offered, and the page will be found if your search matches its content.
Some types of pages and links are excluded from most search engines by policy. Others are excluded because search engine spiders cannot accesses them. Pages that are excluded are referred to as the Invisible Web. The Invisible Web is estimated to be two to three or more times bigger than the visible web.
Brief Introduction to Search Engines
While the public generally refers to all Internet searching tools as search engines, there are actually three different types of it. These types are as follows:
¨ Search Engines - AltaVista, Google, Teoma, AllTheWeb, MSN etc
¨ Directories - Open Directory, Yahoo, LookSmart etc
¨ Portals - AOL, Netscape, iWon, Lycos, HotBot, Excite etc
Search engines and directories take the following variables into consideration when determining your site’s ranking in the results for a specific search:
¨ Quality - The quality of your Web site affects the directory editor's evaluation of your submission. Quality refers to utility or usefulness and comprehensiveness.
¨ Title - The title is one of the most important factors in your site's eventual search engine ranking. Because directory search engines such as Yahoo! only search through the title, description, and URL you submit, having important keywords in your title is critical.
¨ Content - For search engines that index your page using an automated process, such as AltaVista, Google, Teoma, AllTheWeb, MSN, Inktomi, the content is critical. The content must be brief, focused, and internally consistent.
¨ Description - The Meta description tag must speak convincingly to the search engine user and must include key words and phrases.
¨ Popularity - Popularity is a term used to describe search engines' measurement of your site's importance to the Web community. It factors in the number, quality, and type of Web pages that include links back to your page. Google has a branded version of popularity it calls Page Rank. Links to your Web site increase your popularity and offer search engine spiders robots more opportunities to index your page.
¨ SEO – Search Engine Optimization fine-tune the code on your page to help you win for specific searches.
Search Engine Optimization is a science as well as an art
SEO (Search Engine Optimization) is the science and art of achieving higher visibility across today's most important search engines. In order to achieve the maximum and most beneficial results, search engine optimization today needs to be carefully planned and executed as an integrated project.
Benefits of Search Engine Optimization (SEO):
Search engine optimization will absolutely provide the lowest-cost traffic to your site but results generally take months to show up
¨ Search engine optimization could be thought as an investment for your site
¨ Search engine optimization involves a one-time fee and minimal monthly outlay
¨ Search engine optimization is time-consuming to implement, can mean recoding entire site
¨ Search engine optimization take months for results to kick in
¨ There is no guarantee for a specific ranking in Search engine optimization.
¨ Targets a relatively low number of high-trafficed keyword phrases in Search engine optimization.
¨ Over the long-term is much cheaper than pay-per-click
¨ Produces long-lasting results - good Search engine optimization can last for a year or more
¨ Substantial Increase in Search Engine Traffic, When the site ranks for words which people search often we get lots of targeted traffic, Compare the Organic listing search engine traffic with other types of online advertisements this one is much cheaper,
¨ Return of Investment is very fast and well worthy, Since Search engine optimization send only targeted traffic to a site the ROI for a site is quick and pretty high
¨ Return of Investment has direct impact n the conversion Ratio since this is targeted traffic the conversion rate is very high.
¨ Search engine traffic never stops once achieved high ranking for you, Search engines promote your site 24 hours a day, 365 days a year.
Who needs search engine optimization services?
There are over a billion web pages over internet, and most of them are never known. Only one company in hundred-employ search engine optimization services. It is vital to the business of any start up company, or even a traditional established company to be seen and know in the Internet. Search engine optimization services are required by the vast majority of companies in the Internet.
What does search engine optimization services do for your company?
Search engine optimization services greatly increases the number of customers to your website by optimizing your site to make it rank high in the major search engines, which would increase one’s business and sales.
Labels: back office, BPO Services, IT outsourcing, Knowledge Process Outsourcing, KPO, KPO services, offshore, outsourcing, SEO, SEO Services, serach engine
Understanding Search Engine Marketing in 2007 / 2008
Visitors find related information by using a search engine. You may have the most incredible website on the Internet, but it will receive little or no traffic without search engine visibility and ranking.
The goal for your website is to appear on the first or second page of the search engines’ results when your target users searches keywords or keyword phrases. Because most people who use search engines only look at the first page or two of the search results. Search engines like Google, AltaVista, MSN etc currently indexing over 10 billion pages; hence it becomes more and more difficult to get listed in top rank.
The creation of original and high quality contents provides the highest returns. It's extremely important to set aside time to research on your content as content plays a vital role, if you want to get listed in top rank of search engines. Content is extremely important because it ‘s the content which is indexed in search engines and on this indexing position of a website depends in search engines. Also do some research to find good keywords, which you think will be used by visitors to find your website. Use good keywords with low competition. Content also play a role to get inbound one-way links for your website as if content is good then other web sites wants to link with your website.
Link popularity in simply terms is the total number of web pages that link to your web page or website. Search engines rank web pages and websites by checking link popularity of your website. Link popularity increase the visitor’s traffic and getting good web page rank given by search engines. Always try to increase incoming links on your website, as incoming links are relevant links which is relevant to your website services and products. Incoming links helps to get targeted visitors who are looking for similar type of services or products over web. Another type of link exchange is reciprocal link in this type of link webmasters exchange links with other in order to boost their link popularity. Adding links in your website is a very effective way to get direct traffic to your website.
At this time Google is at number one along with Yahoo! And MSN Search at second and third place respectively. These three search engines holds / represent between 85% and 95% of all traffic that arrives at a website directed by a search engine or directory service.
Try to add your website in all search engines and directories, if you website get listed in Google it doesn’t means that your work is over. Try to promote and add your website in other search engines also like MSN, AltaVista etc. And above all try to list your website in Open Directory (Dmoz) as it is the most important directory that exists on the web today.
MSN Search currently holds a smaller share of the search engine market than Google or Yahoo! But MSN has the constant attention of consumers, because of Microsoft’s Internet Explorer, as long as MSN has such a strong majority of the browser market they are able to be in market for a long-long time. That’s why try to list your website in MSN Search also.
Affordable SEO Services
Affordable SEO Services
Labels: BPO Services, IT outsourcing, Knowledge Process Outsourcing, KPO services, outsourcing, SEO, serach engine, web support
KPO or Knowledge Process Outsourcing is the new buzzword
Wednesday, June 27, 2007
KPO (Knowledge Process Outsourcing) promises to be the next big thing in the outsourcing sector. It's an estimate according to a report by (Global Sourcing) KPO or Knowledge Process Outsourcing business is supposed to touch $17 billion by 2010 of which at least 70 per cent or $12 billion is to be outsourced to India. More then 300,000 new jobs are required from the current 25,000. Many companies are planning to develop KPO segment due to this. The impact of quality manpower and work helps India to receive this much of work. According to a report, for every one job created for a foreign language professional, two new jobs will be created for Indian English-speaking professionals.
Read full article at Interactive Web Connects
Read full article at Interactive Web Connects
Labels: IT outsourcing, Knowledge Process Outsourcing, KPO, KPO services, offshore, outsourcing
"The Secret To Getting Listed In Google In Under 24 Hours - Guaranteed" by Akash Kumar
Friday, April 28, 2006
You may or may not have heard people claim they can get listed in Google in only 24 hours. It seems that nearly 100% of the people you run across in forums act like in order to get indexed by Google in 24 hours is some miracle feat that can only be accomplished by doing some "top secret" marketing tactic or advanced search engine optimization strategy.
Well, the truth of the matter is... Getting listed in Google in under a day is quite easy! First, let's define what "getting indexed by Google" means... Let's say that you create a brand new website. For our purposes, we'll call it http://www.bradcallenscoolwebsite.com/ If we go to Google and enter: www.bradcallenscoolwebsite.com into the search box, we'll see that no results are returned. See below:
The reason no results appear is because our website is new and it's not "in Google's index" yet. If you're not in their index, your site can't be ranked by them because they don't know your site exists... So, in order to rank in Google, you must first get into their index. Once your website is in there index and you do a search like we did above, you'll see the screen below:
Notice your website title, description, and URL now appear... This website has been indexed by Google.
Ok, now that we've got that out of the way, let's talk about what NOT to do when trying to get indexed by Google. This drives me absolutely crazy when I see people doing this, and is actually what I did at one time as well. The following URL might look familiar to you:http://www.google.com/addurl.html
This is Google's actual website submission form. They state that you can use this form to submit your website to their index of websites and it can take up to 6 weeks for your website to be placed into their index. I don't know about you, but 4 weeks is a heck of a long time to just wait for your website to be placed in their index rotation, let alone get a top ranking!
You should NEVER use this form, or any other of the top search engine's submission forms for that matter. These search engines include Yahoo, MSN, Altavista, and Alltheweb.
So, how do you get your website indexed within 24 hours? Let's stick with our weight loss website for now, and I will take you through the steps you'll need to do to get indexed by Google in under 24 hours, guaranteed? Go to Google and enter the broadest keyword you can think of that's related to your website. In our example, it will be "weight loss". Once you've done this, you'll see a list of Google results? Browse through each website and pay particular attention to the Google Page Rank of the website.
Note: Remember, Google Page Rank is measured by the number of websites and the "importance" of those websites that link to your website. In general, the more websites that link to your website, the higher your Page Rank will be.
So, as you're looking at these top ranked websites for the search term "weight loss", you should try to find websites with a Page Rank of 5 or higher. Once you've found several websites like this, you should check and see whether or not they have links pages. Usually you'll see links from their index page that say (resources, links, related sites, etc.) Now, you need to search their website for their contact information or information on getting a link from one of their high Page Rank webpages.
Once you find their contact information you should send them an email asking if they will link to your website in return for you linking back to their website. If you do this correctly and professionally, they will respond and will place a link on their website to yours. If you can manage to get 1 PR5 website to link to your website, you will be indexed by Google in under 3 days. If you can get 1 PR6 website to link to you, then you will be in Google's index in under 24 hours!
Sometimes persuading the higher page rank websites is pretty tough, especially if your website is brand new, but there's another option you can pursue and that is ... Purchasing links from high Page Rank websites. The easiest and fastest way to do this is to visit 1 of the many link purchasing websites. Here are a few of the better ones that I personally use on a regular basis. I've listed them in order of which I view as the best. Many times you can purchase 1 PR7 link for a 1 month time period for, say, $150. After the month is up, there is no need to renew because you are already in Google's index! So, basically by paying a 1 time fee of $150 you can be indexed by Google within 24 hours, with no work on your part.
Something else that I will typically do with new websites, is I will always link my older, higher Page Rank websites to my new websites. If you already own 1 PR5 or 6 website, then place a link on the index page of that PR5 or 6 website and point it to your new website. Leave the link there for 1-3 days and you'll quickly see your new website in Google's index! Once you're in the index, you can remove the link from your higher Page Rank website. It's as easy as that...
So, you can see that getting indexed quickly by Google is VERY easy and doesn't take a rocket scientist to figure this out.
About the Author Akash Kumar is a professional search engine optimization expert, specializing in search engine optimization, website promotion and seo for websites.
Well, the truth of the matter is... Getting listed in Google in under a day is quite easy! First, let's define what "getting indexed by Google" means... Let's say that you create a brand new website. For our purposes, we'll call it http://www.bradcallenscoolwebsite.com/ If we go to Google and enter: www.bradcallenscoolwebsite.com into the search box, we'll see that no results are returned. See below:
The reason no results appear is because our website is new and it's not "in Google's index" yet. If you're not in their index, your site can't be ranked by them because they don't know your site exists... So, in order to rank in Google, you must first get into their index. Once your website is in there index and you do a search like we did above, you'll see the screen below:
Notice your website title, description, and URL now appear... This website has been indexed by Google.
Ok, now that we've got that out of the way, let's talk about what NOT to do when trying to get indexed by Google. This drives me absolutely crazy when I see people doing this, and is actually what I did at one time as well. The following URL might look familiar to you:http://www.google.com/addurl.html
This is Google's actual website submission form. They state that you can use this form to submit your website to their index of websites and it can take up to 6 weeks for your website to be placed into their index. I don't know about you, but 4 weeks is a heck of a long time to just wait for your website to be placed in their index rotation, let alone get a top ranking!
You should NEVER use this form, or any other of the top search engine's submission forms for that matter. These search engines include Yahoo, MSN, Altavista, and Alltheweb.
So, how do you get your website indexed within 24 hours? Let's stick with our weight loss website for now, and I will take you through the steps you'll need to do to get indexed by Google in under 24 hours, guaranteed? Go to Google and enter the broadest keyword you can think of that's related to your website. In our example, it will be "weight loss". Once you've done this, you'll see a list of Google results? Browse through each website and pay particular attention to the Google Page Rank of the website.
Note: Remember, Google Page Rank is measured by the number of websites and the "importance" of those websites that link to your website. In general, the more websites that link to your website, the higher your Page Rank will be.
So, as you're looking at these top ranked websites for the search term "weight loss", you should try to find websites with a Page Rank of 5 or higher. Once you've found several websites like this, you should check and see whether or not they have links pages. Usually you'll see links from their index page that say (resources, links, related sites, etc.) Now, you need to search their website for their contact information or information on getting a link from one of their high Page Rank webpages.
Once you find their contact information you should send them an email asking if they will link to your website in return for you linking back to their website. If you do this correctly and professionally, they will respond and will place a link on their website to yours. If you can manage to get 1 PR5 website to link to your website, you will be indexed by Google in under 3 days. If you can get 1 PR6 website to link to you, then you will be in Google's index in under 24 hours!
Sometimes persuading the higher page rank websites is pretty tough, especially if your website is brand new, but there's another option you can pursue and that is ... Purchasing links from high Page Rank websites. The easiest and fastest way to do this is to visit 1 of the many link purchasing websites. Here are a few of the better ones that I personally use on a regular basis. I've listed them in order of which I view as the best. Many times you can purchase 1 PR7 link for a 1 month time period for, say, $150. After the month is up, there is no need to renew because you are already in Google's index! So, basically by paying a 1 time fee of $150 you can be indexed by Google within 24 hours, with no work on your part.
Something else that I will typically do with new websites, is I will always link my older, higher Page Rank websites to my new websites. If you already own 1 PR5 or 6 website, then place a link on the index page of that PR5 or 6 website and point it to your new website. Leave the link there for 1-3 days and you'll quickly see your new website in Google's index! Once you're in the index, you can remove the link from your higher Page Rank website. It's as easy as that...
So, you can see that getting indexed quickly by Google is VERY easy and doesn't take a rocket scientist to figure this out.
About the Author Akash Kumar is a professional search engine optimization expert, specializing in search engine optimization, website promotion and seo for websites.
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Advantages of RSS Websites by James Mahony
Saturday, April 01, 2006
The following paragraphs summarize the work of RSS experts who are completely familiar with all the aspects of RSS. Heed their advice to avoid any RSS surprises.
So what is RSS really all about? The following report includes some fascinating information about RSS--info you can use, not just the old stuff they used to tell you.
RSS - or what is now known as "Really Simple Syndication" - is a file format that is incorporated by Internet users in their websites to allow for 'web syndication', making their web content available in a format that can be universally understood by other people.
In essence, RSS is a 'mini database' that contains headlines and descriptions (a summary or a line or two of the full article) of your web content, including hyperlinks that enable users to link back to the full article of their choice.
RSS websites - that is, websites that contain RSS 'feeds' (articles or postings) - typically have colorful graphics to indicate to users that the specific web content is available through RSS feeds. These graphics are usually depicted by orange rectangles that are usually marked with 'RSS' or 'XML'.
With its increased popularity, RSS is now being adopted and used by more website owners or publishers. Today, numerous resources are now available that aid Internet surfers (and even beginners as well) on how to set up and use RSS.
Setting up RSS feeds and adding them to your website can be a simple process that does not involve a lot of time or any money. Listed below are some simple and basic steps that you might want to follow:
1. Have your web content and/or news in an RSS feed format, such as XML (appropriate and 'ready-made' feeds are also available from other sources).
2. Click the orange graphic - this is the RSS feed icon. Take note of the URL of the RSS feed; this will be displayed in the address bar (for Internet Explorer).
3. Input the feed URL on your RSS feed creation program.
4. Click on the "Generate Feed" button. This will generate the RSS code for your web content.
5. Enter the RSS code in the appropriate place on your own website.
Having created an RSS feed for your website, next comes the task of publishing your web content and news and having them displayed on other sites and headline viewers. This is made possible with the use of RSS readers or aggregators.
RSS readers or news aggregators are used to view particular web contents. RSS readers contain the collection of 'feeds' or RSS files from content providers, and they are generally classified into 3 types:
· Desktop RSS readers - also known as standalone desktop application, they generally 'run' in the background and are similar to an e-mail client, collecting the feeds and refreshing items automatically as they are updated.
Now that we've covered those aspects of RSS, let's turn to some of the other factors that need to be considered.
If you base what you do on inaccurate information, you might be unpleasantly surprised by the consequences. Make sure you get the whole RSS story from informed sources.
· Web-based aggregators - these are online services that enable users to personalize web pages, refreshing them each time the page is accessed or each time a person logs in to the service.
· Plug-in aggregators/readers - these make use of either web browsers or e-mail clients, which allow users to view RSS feeds while inside an existing program.
Having an RSS-enabled website provides Internet users (especially those who are website owners) with the following benefits:
· Allows users to generate up-to-date news and postings, as information and content in the RSS readers or aggregators are automatically updated each time the RSS feed is 'refreshed'.
· Allows users to have control over the information that they wish to view or receive, as they can remove a feed of their choosing any time they want to.
Aside from these benefits, RSS websites are also useful for people who conduct their business in the Internet, particularly in Internet or Online Marketing. RSS can be an effective marketing tool for your website, especially in the following fields:
· E-mail marketing and publishing · Search engine marketing and optimization · Business blogging · Internet advertising · Digital public relations · Branding and e-commerce
In addition, RSS can 'power' your website, providing you with the following:
· Valuable, updated, and relevant resources for site visitors and potential clients - RSS is ideal for websites that contain (and syndicate) a lot of information that has to be changed or updated regularly.
· Search engine optimization for the website.
· Increased traffic for the website - your website can 'harvest' and display information from other sites, driving more traffic to your own website.
· A wide selection of 'channels' for content distribution, such as PDA's, cellular phones, voice mails, and email ticklers.
· A reliable way to have your web content delivered to Internet users and potential clients - RSS ensures that your site is viewed by the people who are interested in them, without having them blocked and 'cleaned' by ISPs or Spam filters.
These are just some of the advantages that RSS can give your website (and your business). The possibilities are endless, as more and more comes up almost everyday. Do not be left behind - take the advantage of the marketing and publishing power of RSS.
If you've picked some pointers about RSS that you can put into action, then by all means, do so. You won't really be able to gain any benefits from your new knowledge if you don't use it.
About the Author
James Mahony is the founder of Articles for Website Content
- A site dedicated to Article Marketing
SEO Tips :: All About Domain Names :: Articles for Website Content
So what is RSS really all about? The following report includes some fascinating information about RSS--info you can use, not just the old stuff they used to tell you.
RSS - or what is now known as "Really Simple Syndication" - is a file format that is incorporated by Internet users in their websites to allow for 'web syndication', making their web content available in a format that can be universally understood by other people.
In essence, RSS is a 'mini database' that contains headlines and descriptions (a summary or a line or two of the full article) of your web content, including hyperlinks that enable users to link back to the full article of their choice.
RSS websites - that is, websites that contain RSS 'feeds' (articles or postings) - typically have colorful graphics to indicate to users that the specific web content is available through RSS feeds. These graphics are usually depicted by orange rectangles that are usually marked with 'RSS' or 'XML'.
With its increased popularity, RSS is now being adopted and used by more website owners or publishers. Today, numerous resources are now available that aid Internet surfers (and even beginners as well) on how to set up and use RSS.
Setting up RSS feeds and adding them to your website can be a simple process that does not involve a lot of time or any money. Listed below are some simple and basic steps that you might want to follow:
1. Have your web content and/or news in an RSS feed format, such as XML (appropriate and 'ready-made' feeds are also available from other sources).
2. Click the orange graphic - this is the RSS feed icon. Take note of the URL of the RSS feed; this will be displayed in the address bar (for Internet Explorer).
3. Input the feed URL on your RSS feed creation program.
4. Click on the "Generate Feed" button. This will generate the RSS code for your web content.
5. Enter the RSS code in the appropriate place on your own website.
Having created an RSS feed for your website, next comes the task of publishing your web content and news and having them displayed on other sites and headline viewers. This is made possible with the use of RSS readers or aggregators.
RSS readers or news aggregators are used to view particular web contents. RSS readers contain the collection of 'feeds' or RSS files from content providers, and they are generally classified into 3 types:
· Desktop RSS readers - also known as standalone desktop application, they generally 'run' in the background and are similar to an e-mail client, collecting the feeds and refreshing items automatically as they are updated.
Now that we've covered those aspects of RSS, let's turn to some of the other factors that need to be considered.
If you base what you do on inaccurate information, you might be unpleasantly surprised by the consequences. Make sure you get the whole RSS story from informed sources.
· Web-based aggregators - these are online services that enable users to personalize web pages, refreshing them each time the page is accessed or each time a person logs in to the service.
· Plug-in aggregators/readers - these make use of either web browsers or e-mail clients, which allow users to view RSS feeds while inside an existing program.
Having an RSS-enabled website provides Internet users (especially those who are website owners) with the following benefits:
· Allows users to generate up-to-date news and postings, as information and content in the RSS readers or aggregators are automatically updated each time the RSS feed is 'refreshed'.
· Allows users to have control over the information that they wish to view or receive, as they can remove a feed of their choosing any time they want to.
Aside from these benefits, RSS websites are also useful for people who conduct their business in the Internet, particularly in Internet or Online Marketing. RSS can be an effective marketing tool for your website, especially in the following fields:
· E-mail marketing and publishing · Search engine marketing and optimization · Business blogging · Internet advertising · Digital public relations · Branding and e-commerce
In addition, RSS can 'power' your website, providing you with the following:
· Valuable, updated, and relevant resources for site visitors and potential clients - RSS is ideal for websites that contain (and syndicate) a lot of information that has to be changed or updated regularly.
· Search engine optimization for the website.
· Increased traffic for the website - your website can 'harvest' and display information from other sites, driving more traffic to your own website.
· A wide selection of 'channels' for content distribution, such as PDA's, cellular phones, voice mails, and email ticklers.
· A reliable way to have your web content delivered to Internet users and potential clients - RSS ensures that your site is viewed by the people who are interested in them, without having them blocked and 'cleaned' by ISPs or Spam filters.
These are just some of the advantages that RSS can give your website (and your business). The possibilities are endless, as more and more comes up almost everyday. Do not be left behind - take the advantage of the marketing and publishing power of RSS.
If you've picked some pointers about RSS that you can put into action, then by all means, do so. You won't really be able to gain any benefits from your new knowledge if you don't use it.
About the Author
James Mahony is the founder of Articles for Website Content
- A site dedicated to Article Marketing
SEO Tips :: All About Domain Names :: Articles for Website Content
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Get Massive Traffic to Your Site with this FREE Traffic Building Tool! by Steven Hupprich
With this excellent FREE traffic building tool you can generate massive traffic to your site!
http://tinyurl.com/sylnr
Look what the system features are: Exponential Growth Your Advertiser Pro network will grow faster and faster with every new signup sending an explosion of visitors to your site!
Unlimited Traffic Generate millions of links and visitors, there`s no limit and no ongoing costs. You will receive unlimited free traffic for life!
Live Statistics Log into your account to view live statistics in graphical format and view a list of every member on your network.
Links - Not Just Visitors Advertiser Pro generates links not just visitors. You will receive many different visitors from each link created! A continual supply of visitors!
Edit Your Link If you change your mind and want to advertise a different site just login to your account and edit your link at any time. The changes will take place on your entire network so your efforts won`t be wasted!
This a FREE system that works!
Take a look -- sign up -- and get real and unique traffic today!
http://tinyurl.com/sylnr
You'll be glad you did!
About the Author
Steven has been involved in Internet marketing for the past 4 years and is committed to providing the best Internet Informational Products available!
http://tinyurl.com/sylnr
Look what the system features are: Exponential Growth Your Advertiser Pro network will grow faster and faster with every new signup sending an explosion of visitors to your site!
Unlimited Traffic Generate millions of links and visitors, there`s no limit and no ongoing costs. You will receive unlimited free traffic for life!
Live Statistics Log into your account to view live statistics in graphical format and view a list of every member on your network.
Links - Not Just Visitors Advertiser Pro generates links not just visitors. You will receive many different visitors from each link created! A continual supply of visitors!
Edit Your Link If you change your mind and want to advertise a different site just login to your account and edit your link at any time. The changes will take place on your entire network so your efforts won`t be wasted!
This a FREE system that works!
Take a look -- sign up -- and get real and unique traffic today!
http://tinyurl.com/sylnr
You'll be glad you did!
About the Author
Steven has been involved in Internet marketing for the past 4 years and is committed to providing the best Internet Informational Products available!
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Review of Cashlinks Lite for Wordpress by Robert Rogers
Wordpress is a wonderful blog program. It's feature rich, widely supported, and FREE! You'll also find hundreds of plugins for wordpress that will add rss feeds, polls, galleries, and more. Today I want to share with you one of the best plugins for wordpress that can make you money. It's called Cashlinks Lite.
Cashlinks Lite is a plugin that will dynamically hyperlink any keyword or phrase to any url that you specify. All you have to do is write the article, do a review, or even use syndicated articles in your blog for content. Then Cashlinks Lite will insert the code to hyperlink keywords in the article automatically.
Before Cashlinks Lite, writing an article with links to your affiliates meant stopping every other sentence to insert the hyperlink code on the text. If you want to link to several different affiliates, it's a major pain and can really stop your in your tracks. Even worse, it disrupts your thought process and could cause you to start all over.
How about all of the previous posts you have in your blog. Ever go back and edit them because you wanted to include links to new affiliates? If you have hundreds of posts, you wouldn't even think about doing that. You'd probably pick two or three then get too tired or bored to do anymore. It's a mundane task and very time consuming.
But wait! Isn't that what computers are for? To do all the mundane repetitive things that we humans don't feel like doing? Wouldn't it be nice if your computer could go back and insert the hyperlink code for you on every keyword in every post, article, or page you ever wrote in Wordpress? Now thanks to Cashlinks Lite, it can. Whether you have one post or thousands, Cashlinks Lite will dynamically insert hyperlink code on every keyword or phrase you tell it to.
If this article were in a Wordpress, you would see several links in this article already. I wouldn't have to insert the hyperlinks manually or re-edit this article. All would have to do is write this article as I usually do for any post, and Cashlinks Lite does the rest. Those of us who blog on a daily basis, understand what a time save this really is! For those of us who have hundreds of pages in our blogs, it's a miracle!
Every link you see in every post on every page of your blog would be automatically created with Cashlinks Lite. You wouldn't have to edit a single page. Anytime you want to change how a keyword links, just go into the Wordpress control panel and update the url for that keyword once! Then Cashlinks Lite will replace every instance of that keyword with the new hyperlink automatically.
A powerful technique when using Cashlinks Lite is to link specific keywords to your own sites. Any search engine optimization expert will tell you that incoming links to your site will have more impact on how your site ranks than any other single technique. More importantly, when those links use "anchor text" for the keywords you are optimizing for, your site will rank higher for those keywords.
The best example of this is "click here". If you search for "click here" in google, you'll find in #1 position Adobe Reader. Of course Adobe is not optimizing their site for "click here", but how many websites use the anchor text "click here" which links to the free Adobe Reader software? Probably millions!
This is where Cashlinks Lite can really improve your rankings to all your sites. By choosing the keywords you want to optimize your site for, then telling Cashlinks Lite to hyperlink those keywords to your own sites. If you have hundreds of pages in your blogs, you would now have hundreds of links using the keyword anchor text of your choice linking back to them!
Now here is the best part. Cashlinks Lite is FREE! My colleague Mike Ambrosio is just giving away Cashlinks Lite. Not only that, he is giving away over $614 worth of products to internet marketers like yourself. There are too many products to list here, but Cashlinks Lite is included.
Visit http://FreeBusinessKit.com/freedownloads.htm
About the Author
Robert Rogers is a writer in the Washington DC area and specializes in professional internet marketing.
For more articles and free tools visit his blog at:
Internet Marketing Resources
Cashlinks Lite is a plugin that will dynamically hyperlink any keyword or phrase to any url that you specify. All you have to do is write the article, do a review, or even use syndicated articles in your blog for content. Then Cashlinks Lite will insert the code to hyperlink keywords in the article automatically.
Before Cashlinks Lite, writing an article with links to your affiliates meant stopping every other sentence to insert the hyperlink code on the text. If you want to link to several different affiliates, it's a major pain and can really stop your in your tracks. Even worse, it disrupts your thought process and could cause you to start all over.
How about all of the previous posts you have in your blog. Ever go back and edit them because you wanted to include links to new affiliates? If you have hundreds of posts, you wouldn't even think about doing that. You'd probably pick two or three then get too tired or bored to do anymore. It's a mundane task and very time consuming.
But wait! Isn't that what computers are for? To do all the mundane repetitive things that we humans don't feel like doing? Wouldn't it be nice if your computer could go back and insert the hyperlink code for you on every keyword in every post, article, or page you ever wrote in Wordpress? Now thanks to Cashlinks Lite, it can. Whether you have one post or thousands, Cashlinks Lite will dynamically insert hyperlink code on every keyword or phrase you tell it to.
If this article were in a Wordpress, you would see several links in this article already. I wouldn't have to insert the hyperlinks manually or re-edit this article. All would have to do is write this article as I usually do for any post, and Cashlinks Lite does the rest. Those of us who blog on a daily basis, understand what a time save this really is! For those of us who have hundreds of pages in our blogs, it's a miracle!
Every link you see in every post on every page of your blog would be automatically created with Cashlinks Lite. You wouldn't have to edit a single page. Anytime you want to change how a keyword links, just go into the Wordpress control panel and update the url for that keyword once! Then Cashlinks Lite will replace every instance of that keyword with the new hyperlink automatically.
A powerful technique when using Cashlinks Lite is to link specific keywords to your own sites. Any search engine optimization expert will tell you that incoming links to your site will have more impact on how your site ranks than any other single technique. More importantly, when those links use "anchor text" for the keywords you are optimizing for, your site will rank higher for those keywords.
The best example of this is "click here". If you search for "click here" in google, you'll find in #1 position Adobe Reader. Of course Adobe is not optimizing their site for "click here", but how many websites use the anchor text "click here" which links to the free Adobe Reader software? Probably millions!
This is where Cashlinks Lite can really improve your rankings to all your sites. By choosing the keywords you want to optimize your site for, then telling Cashlinks Lite to hyperlink those keywords to your own sites. If you have hundreds of pages in your blogs, you would now have hundreds of links using the keyword anchor text of your choice linking back to them!
Now here is the best part. Cashlinks Lite is FREE! My colleague Mike Ambrosio is just giving away Cashlinks Lite. Not only that, he is giving away over $614 worth of products to internet marketers like yourself. There are too many products to list here, but Cashlinks Lite is included.
Visit http://FreeBusinessKit.com/freedownloads.htm
About the Author
Robert Rogers is a writer in the Washington DC area and specializes in professional internet marketing.
For more articles and free tools visit his blog at:
Internet Marketing Resources
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Blogs Bring Traffic by Donald N. Lombardi
They are popping up everywhere. Your favorite website has one. Your favorite television show has one. Even your teenager has one. Blogs. What are they? Why are they everywhere you look?
Most simply put, blogs are like journals - only, instead of being made of the paper and cardboard kept secret by an even thinner piece of cardboard and a lock your baby brother frequently opened with a paperclip, these journals are online. Why does it seem like everyone has one? Well, because almost everyone does. And there is good reason. Blogs can be used as journals, both private and public; they can be used as ways for fans to discuss the latest episode of their favorite sitcom; or, they can be used by major companies, especially those that are Internet-based, because unlike the traditional forms of advertising, blogs bring in more traffic.
For business purposes, there are many ways companies use blogs. For example, a company may have several blogs on its website, each one dedicated to something different: customer concerns, product updates, etc. In addition to being helpful to customers and other website visitors, these blogs bring in more traffic to the website, as well. Depending on the website, more traffic usually means more money. And more money means - that is right - you are on your way to that summer home in the Hamptons!
So, how exactly do blogs bring in more traffic? Well, Adsense ads with Google are a good starting point. The search engine visits your page more each time your update, ultimately moving your blog higher and higher on the SERPs (Search Engine Results Page) and leading to more revenue from the ads being represented in your blog.
Some pointers? First, the blogger will need to decide what he or she is going to write about. Choose a popular topic, one that people are interested in. Underwater Basket Weaving probably would not be a very wise choice as not many people seem to be interested in it. Unless, of course, your business is underwater basket weaving, in which case you should by all means write about it. Next, focus on some keywords - these are the words that search engines are going to pick up on. Do not dowse your blog in these words, but use them whenever you effectively can. Lastly, make sure you write content that will attract, and keep, a strong readership. You want your readers to keep coming back, right?
Go ahead, join the millions of people and businesses alike. Get yourself a blog. Or corner your boss and suggest writing one for your company. Explain how blogs bring in more traffic, more traffic means more money, and more money means - that is right again! - you are on your way to the Hamptons.
About the Author
Don Lombardi is the "Wizard" who advises people on how to develop many revenue streams for your home based business. He can be found at http//www.HomeBasedBusinessWizard.com
Most simply put, blogs are like journals - only, instead of being made of the paper and cardboard kept secret by an even thinner piece of cardboard and a lock your baby brother frequently opened with a paperclip, these journals are online. Why does it seem like everyone has one? Well, because almost everyone does. And there is good reason. Blogs can be used as journals, both private and public; they can be used as ways for fans to discuss the latest episode of their favorite sitcom; or, they can be used by major companies, especially those that are Internet-based, because unlike the traditional forms of advertising, blogs bring in more traffic.
For business purposes, there are many ways companies use blogs. For example, a company may have several blogs on its website, each one dedicated to something different: customer concerns, product updates, etc. In addition to being helpful to customers and other website visitors, these blogs bring in more traffic to the website, as well. Depending on the website, more traffic usually means more money. And more money means - that is right - you are on your way to that summer home in the Hamptons!
So, how exactly do blogs bring in more traffic? Well, Adsense ads with Google are a good starting point. The search engine visits your page more each time your update, ultimately moving your blog higher and higher on the SERPs (Search Engine Results Page) and leading to more revenue from the ads being represented in your blog.
Some pointers? First, the blogger will need to decide what he or she is going to write about. Choose a popular topic, one that people are interested in. Underwater Basket Weaving probably would not be a very wise choice as not many people seem to be interested in it. Unless, of course, your business is underwater basket weaving, in which case you should by all means write about it. Next, focus on some keywords - these are the words that search engines are going to pick up on. Do not dowse your blog in these words, but use them whenever you effectively can. Lastly, make sure you write content that will attract, and keep, a strong readership. You want your readers to keep coming back, right?
Go ahead, join the millions of people and businesses alike. Get yourself a blog. Or corner your boss and suggest writing one for your company. Explain how blogs bring in more traffic, more traffic means more money, and more money means - that is right again! - you are on your way to the Hamptons.
About the Author
Don Lombardi is the "Wizard" who advises people on how to develop many revenue streams for your home based business. He can be found at http//www.HomeBasedBusinessWizard.com
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
The Secret Of Outsourcing Your Ebook And Getting High Quality Results. By B Hopkins
Monday, March 13, 2006
Copyright 2006 B Hopkins
Ebooks are a common and easy way for consultants, and experts to promote their services, build up their reputation as an expert in their field, and generate an additional income stream. The problem is, most consultants are not experienced writers, and without the help of outsourcing their project, most of them would not even consider creating an ebook.
Outsourcing, or hiring a ghost writer to write the ebook for the consultant will save them time, and in most cases, produce a more professional product than the consultant could ever create for themselves. However, the waters can be a bit choppy for the consultant new to creating ebooks and ghost writing. Following this simple secret should keep the boat from rocking too much in the waters of the ghost writing ocean.
Be sure to avoid the bait and switch if the consultant is using an online outsource clearinghouse such as scriptlance or other clearing house site. The way these clearing houses work, is a merchant, or buyer who wants to have an ebook written, places a project online describing the ebook and the details (number of pages, subject matter, etc.) Bidders, or contractors, who are located world-wide, will then bid on the project and place their bids in the buyer's project area. The buyer then looks over the bids, and selects a contractor, or writer based on whatever the criteria that is important to the buyer.
For the any buyer whose main audience is U.S. based, their requirements will typically include having the ebook written in common U.S. English. If it isn't, then it should be a requirement because buyers come from all over the world, and their command of spoken U.S. English isn't always as high as a buyer of an ebook project might like it to be.
In order to see what the contractor, or writer's style is like, it is a good idea to get a sample of their writing. Instead of using samples they provide. Have them write an article based on the project specifications. Include, topic, length, format (a how to, a narrative, etc.) and maybe keyword density. The buyer should be prepared to pay the writer for the sample, as they are doing work for you. Another benefit of having them write a sample article is that you can use the article to promote the ebook that is being written, so it would be best to have them write the sample article on the same topic as the ebook.
The bait and switch comes in after the buyer receives the sample article. What some writers do, is they have someone else write the sample article for them. This other individual usually has the credentials that the merchant is looking for and will usually do a very good job on the sample article. They will also offer to do the job at a very reasonable price, and in most cases, will tend to win the project.
Once the project begins, or very soon after the project begins, the style of writing suddenly changes and reads as if it is a bad translation into English. What happened is the project winner has switched writers on the buyer, and has used a cheaper writer who's command of the English language isn't as good. So what is a buyer to do?
A buyer can choose to terminate the project if the quality of the content doesn't improve immediately. They can then re-bid the project and choose a different writer. Or a buyer can choose to continue having the project completed and then do the rewrites and editing themselves. The second option is usually chosen by buyers who have a lot of time on their hands, are very familiar with the subject of the ebook, and like to write, but have difficulty coming up with an ebook structure. Most buyers will tend to choose the first option as the reason they are outsourcing their ebook in the first place is they don't know the subject and don't have much time.
The best way to not get caught in the bait and switch is to avoid it all together. Buyers should put very explicit instructions in their projects that whoever writes the sample article is the writer that will be expected to complete the project. The buyer will be selected on a large part based on the article and a change in the writer gives the buyer absolute right to cancel the project without payment.
Make it clear that the writer should bid on the project based on this criteria. This should screen out writers who practice the bait and switch techniques.
It is important for the buyer to have the writer send them the results on at the minimum, a weekly basis for longer projects, and every few days for shorter projects. That way, the buyer can catch errors much earlier in the project and have them corrected before the project is complete. This type of communication also promotes good will between the buyer and the writer, and will usually shorten the overall project time.
Entering the world of ebook publishing can be exciting and also open up many doors for the merchant or consultant. Navigating through the pitfalls isn't so difficult as one might think, and avoiding them will certainly make your ebook project much more enjoyable and profitable. There are many sites you can visit that have more information about ebooks and web content such as http://allwebcontent.com and http://specialistebooks.com . Visit these sites today to begin educating yourself about how consultants and merchants can use ebooks to help build their businesses.
About the Author
Looking for more information about web content and creating ebooks? Educate yourself easily and quickly with ebooks that give you step by step instructions on how to create ebooks, from content to cover. Visit http://specialistebooks.com today. (A http://drivetraffictomywebsite.com creation)
Ebooks are a common and easy way for consultants, and experts to promote their services, build up their reputation as an expert in their field, and generate an additional income stream. The problem is, most consultants are not experienced writers, and without the help of outsourcing their project, most of them would not even consider creating an ebook.
Outsourcing, or hiring a ghost writer to write the ebook for the consultant will save them time, and in most cases, produce a more professional product than the consultant could ever create for themselves. However, the waters can be a bit choppy for the consultant new to creating ebooks and ghost writing. Following this simple secret should keep the boat from rocking too much in the waters of the ghost writing ocean.
Be sure to avoid the bait and switch if the consultant is using an online outsource clearinghouse such as scriptlance or other clearing house site. The way these clearing houses work, is a merchant, or buyer who wants to have an ebook written, places a project online describing the ebook and the details (number of pages, subject matter, etc.) Bidders, or contractors, who are located world-wide, will then bid on the project and place their bids in the buyer's project area. The buyer then looks over the bids, and selects a contractor, or writer based on whatever the criteria that is important to the buyer.
For the any buyer whose main audience is U.S. based, their requirements will typically include having the ebook written in common U.S. English. If it isn't, then it should be a requirement because buyers come from all over the world, and their command of spoken U.S. English isn't always as high as a buyer of an ebook project might like it to be.
In order to see what the contractor, or writer's style is like, it is a good idea to get a sample of their writing. Instead of using samples they provide. Have them write an article based on the project specifications. Include, topic, length, format (a how to, a narrative, etc.) and maybe keyword density. The buyer should be prepared to pay the writer for the sample, as they are doing work for you. Another benefit of having them write a sample article is that you can use the article to promote the ebook that is being written, so it would be best to have them write the sample article on the same topic as the ebook.
The bait and switch comes in after the buyer receives the sample article. What some writers do, is they have someone else write the sample article for them. This other individual usually has the credentials that the merchant is looking for and will usually do a very good job on the sample article. They will also offer to do the job at a very reasonable price, and in most cases, will tend to win the project.
Once the project begins, or very soon after the project begins, the style of writing suddenly changes and reads as if it is a bad translation into English. What happened is the project winner has switched writers on the buyer, and has used a cheaper writer who's command of the English language isn't as good. So what is a buyer to do?
A buyer can choose to terminate the project if the quality of the content doesn't improve immediately. They can then re-bid the project and choose a different writer. Or a buyer can choose to continue having the project completed and then do the rewrites and editing themselves. The second option is usually chosen by buyers who have a lot of time on their hands, are very familiar with the subject of the ebook, and like to write, but have difficulty coming up with an ebook structure. Most buyers will tend to choose the first option as the reason they are outsourcing their ebook in the first place is they don't know the subject and don't have much time.
The best way to not get caught in the bait and switch is to avoid it all together. Buyers should put very explicit instructions in their projects that whoever writes the sample article is the writer that will be expected to complete the project. The buyer will be selected on a large part based on the article and a change in the writer gives the buyer absolute right to cancel the project without payment.
Make it clear that the writer should bid on the project based on this criteria. This should screen out writers who practice the bait and switch techniques.
It is important for the buyer to have the writer send them the results on at the minimum, a weekly basis for longer projects, and every few days for shorter projects. That way, the buyer can catch errors much earlier in the project and have them corrected before the project is complete. This type of communication also promotes good will between the buyer and the writer, and will usually shorten the overall project time.
Entering the world of ebook publishing can be exciting and also open up many doors for the merchant or consultant. Navigating through the pitfalls isn't so difficult as one might think, and avoiding them will certainly make your ebook project much more enjoyable and profitable. There are many sites you can visit that have more information about ebooks and web content such as http://allwebcontent.com and http://specialistebooks.com . Visit these sites today to begin educating yourself about how consultants and merchants can use ebooks to help build their businesses.
About the Author
Looking for more information about web content and creating ebooks? Educate yourself easily and quickly with ebooks that give you step by step instructions on how to create ebooks, from content to cover. Visit http://specialistebooks.com today. (A http://drivetraffictomywebsite.com creation)
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Expressing yourself online: a beginner's guide to blogging by TradingIdeas4You.com
Thursday, March 02, 2006
New to the "blogging" phenomenon? Learn about making a statement or keeping a journal weblog with this introduction to blogging.
The blog, known less-commonly by the term "weblog", is becoming an increasingly popular form of Internet communication. It enables one to make a statement, to keep in touch with old friends, to precipitate debates and express their feelings.
Just what is a blog? More text-based than most websites, it is a personal web space that is written in by you and you alone. You can register with a blogging website to obtain a section of it for yourself, or you can design your own small site and upload it to a free or paid host. You can even get your very own domain name for it, and put whatever you like on it. Anything goes in a blog - there are, however, a few generalized types of blogging that people might not even know exist.
The weblog was originally created as sort of an online journal or diary. This is still the most widespread use of large blog-providing websites, such as LiveJournal. The journal-style system, depending on whom the hoster is, allows the blogger to network their blog with others. With a single click from their site, they can peruse the new journal posts of dozens of friends, starting from the most recent. They can set security so only those friends can read their posts. They can find people with similar interests and perhaps participate in a community blog with them. The journal type of blog can contain everything from quotes to pictures to quizzes to schedules, whatever the blogger decides to put there, but it is typically used for a day-to-day chronicle of one's life, and a place to express happiness or unhappiness. This type of blog is often popular for keeping in touch with old friends or family who are unable to see each other often, such as a student living in residence at college, or a relative who has moved overseas. Journal blogs are also often highly personalized, making them even more appealing - the keeper of the blog may add a special website layout, icons to indicate their mood, or "avatars", small graphics featuring an image of themselves or some of their interests.
The other major type of blog does not have a specific name or category, but it is generally used for editorial-style writings. The blogger pens his or her opinion on a certain subject - anything that they may feel strongly against. Politics and religion are common subjects of such blogs, and depending on where the blogger is hosted he or she may receive hundreds of comments or e-mails in reply. This is an excellent way to begin a good online debate, but is less like a forum than it may sound - remember that one person is making the statement, and all rebuttals would be featured in comments below, if at all. Rather than a discussion, an opinion blog is often an opportunity to draw attention to one's way of thinking, with space for commenting but little opportunity for in-depth disagreement. (However, a response from a reader in their own blog is not uncommon!)
Community blogs are often a mixture of the previous two. They are usually comprised of members of a certain group, or people who have interest in a similar subject, such as a blog for fans of a certain TV show or a blog for people who are in a particular faculty in college. Again, there are no restrictions on who can or cannot be part of such a community. In these blogs, events may be planned, people share photos, writings and artwork, engage in debates, and get to know people similar to themselves.
Blogging has a lot of potential for artists and aspiring writers or photographers as well. Any kind of medium that can be written or scanned - from graphite art to your latest short story - may be placed in a blog for people to evaluate or constructively criticize. These types of posts are usually found within journal or community blogs, where friends and sometimes strangers can offer their honest advice.
There are dozens of other uses for blogs. They could be a subsection of a personal website, a showcase for photographs, an advice column, a space to share song lyrics, recipes, translations and just about any other form of written text. There are blogs devoted to thousands upon thousands of subjects, and millions of people keeping daily diaries in personal blogs. New to this kind of thing? It's simple and fun, and a great way to express yourself. All you need is a piece of web space and a thought, and you're on your way to blogging.
You can find more information here: http://www.tradingideas4you.com/internet/site-design/site-design.html
About the Author
20-70% Cash Back On Your Purchase! You Can Save $$$ Buying Here Software, eBooks and Much More...
The blog, known less-commonly by the term "weblog", is becoming an increasingly popular form of Internet communication. It enables one to make a statement, to keep in touch with old friends, to precipitate debates and express their feelings.
Just what is a blog? More text-based than most websites, it is a personal web space that is written in by you and you alone. You can register with a blogging website to obtain a section of it for yourself, or you can design your own small site and upload it to a free or paid host. You can even get your very own domain name for it, and put whatever you like on it. Anything goes in a blog - there are, however, a few generalized types of blogging that people might not even know exist.
The weblog was originally created as sort of an online journal or diary. This is still the most widespread use of large blog-providing websites, such as LiveJournal. The journal-style system, depending on whom the hoster is, allows the blogger to network their blog with others. With a single click from their site, they can peruse the new journal posts of dozens of friends, starting from the most recent. They can set security so only those friends can read their posts. They can find people with similar interests and perhaps participate in a community blog with them. The journal type of blog can contain everything from quotes to pictures to quizzes to schedules, whatever the blogger decides to put there, but it is typically used for a day-to-day chronicle of one's life, and a place to express happiness or unhappiness. This type of blog is often popular for keeping in touch with old friends or family who are unable to see each other often, such as a student living in residence at college, or a relative who has moved overseas. Journal blogs are also often highly personalized, making them even more appealing - the keeper of the blog may add a special website layout, icons to indicate their mood, or "avatars", small graphics featuring an image of themselves or some of their interests.
The other major type of blog does not have a specific name or category, but it is generally used for editorial-style writings. The blogger pens his or her opinion on a certain subject - anything that they may feel strongly against. Politics and religion are common subjects of such blogs, and depending on where the blogger is hosted he or she may receive hundreds of comments or e-mails in reply. This is an excellent way to begin a good online debate, but is less like a forum than it may sound - remember that one person is making the statement, and all rebuttals would be featured in comments below, if at all. Rather than a discussion, an opinion blog is often an opportunity to draw attention to one's way of thinking, with space for commenting but little opportunity for in-depth disagreement. (However, a response from a reader in their own blog is not uncommon!)
Community blogs are often a mixture of the previous two. They are usually comprised of members of a certain group, or people who have interest in a similar subject, such as a blog for fans of a certain TV show or a blog for people who are in a particular faculty in college. Again, there are no restrictions on who can or cannot be part of such a community. In these blogs, events may be planned, people share photos, writings and artwork, engage in debates, and get to know people similar to themselves.
Blogging has a lot of potential for artists and aspiring writers or photographers as well. Any kind of medium that can be written or scanned - from graphite art to your latest short story - may be placed in a blog for people to evaluate or constructively criticize. These types of posts are usually found within journal or community blogs, where friends and sometimes strangers can offer their honest advice.
There are dozens of other uses for blogs. They could be a subsection of a personal website, a showcase for photographs, an advice column, a space to share song lyrics, recipes, translations and just about any other form of written text. There are blogs devoted to thousands upon thousands of subjects, and millions of people keeping daily diaries in personal blogs. New to this kind of thing? It's simple and fun, and a great way to express yourself. All you need is a piece of web space and a thought, and you're on your way to blogging.
You can find more information here: http://www.tradingideas4you.com/internet/site-design/site-design.html
About the Author
20-70% Cash Back On Your Purchase! You Can Save $$$ Buying Here Software, eBooks and Much More...
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
How To Promote Your Site by Larry Potter
Site promotion gimmicks and traffïc techniques come and go, but the ones that really work are those that stand the test of time. This article highlights some of the most effective methods to promote your web site of all time.
1. Get Your Site High In The Search Engines
Getting your site linked high in the search engines for your keywords and keyphrases.
One of the best ways to do this is to ensure your site has a good number of incoming links from quality sites.
Also make sure that your site reflects the keywords/keyphrases that you are looking for - they should be in your title tag, your headline tags, and in your initial paragraphs. Don't however over do it, or it will look like "keyword stuffing" and you will do more damage than good - just make sure they are there in a natural fashion.
Don't aim for the most popular keywords, you will have a much harder time achieving success. Do some analysis using a tool such as WordTracker.com, and aim for keywords and keyphrases for which you have a fighting chance.
2. Create A Buzz
If your site offers something new and exciting, it creates a wow factor, and news about your site will spread far and wide with very little further effort on your part.
3. Don't Waste Your Visitors
Every visitor that comes to your site is hard-earned - so don't 'waste' them. You want them to come back, to return time and time again. This will ensure your traffïc climbs over time, rather than remains static.
First, ensure your site doesn't scare them away. Make it easy to use, visually appealing, and treat critical emails that you may receive from visitors from time to time like gold - while not all criticisms are valid representations of how the majority of visitors see your site, some of these emails can help you turn your business around if you listen in a positive manner instead of react negatively and defensively.
Secondly, try to subscribe as many visitors as possible to a list, so that you can correspond with them time and time again. Sending them news about your site for example will keep them coming back.
4. Pay-Per-Click Engines
Bidding for keywords on PPCs like Google Adwords won't usually bring you large amounts of traffïc, but if you do it carefully, the traffïc it does bring you should be highly targeted and therefore very valuable.
The trick is to know your stats. Know exactly what your salës conversion rates are per keyword, and how much investmënt on each keyword is viable for you.
For example, let's say your site sells artist pencils:
- If you are bidding $0.30 for the keyword 'pencil', each sale of a box of pencils brings you $10 profït, but if only 1 in 100 clicks for the keyword 'pencil' brings you a sale, you are spending $30 for each sale of $10, which is losing you a large amount of money.
- However, if you are bidding $0.10 for the keyphrase 'artist pencils', and 1 in 25 buys from your site, you are spending $2.50 on each sale that brings you a profït of $10, which is a profitable investmënt - i.e. it brings you a net profït of $7.50 per sale.
5. Strategic Linking
This can be one of the most important methods to generate traffïc over the long-term. Not only can you receive traffïc direct from the links, the more links there are, the higher your position will tend to be in the search engines.
The following two methods are the most effective ways to build up links, and concentrating on these can repay dividends over the long-term:
a. Article Submissions
The idea here is that you write an article that other webmasters and publishers can freely reprint on their web sites. Other sites and publishers desperately need content - you simply provide it. The pay-off for you is that to reprint it, they have to include your resource box that contains a link to your web site, and in the majority of cases, the link will be of the valuable non-reciprocal kind.
By writing your article and then distributing it as widely as possible, you can end up with hundreds of incoming links to your site from other quality web sites. This can be the most effective site promotion strategy there is.
b. Your Own Affïliate Program
With an affïliate program, people link to your site and receive a commission on any salës that result from their referrals.
This provides a strong encouragement for others to provide links to your site - the trick is to ensure the affïliate link actually links direct to your domain and not through a third-party site, otherwise they will get the benefit from the link rather than you.
About the Author
http://acceleratedinternetwealth.kim-lar.com
1. Get Your Site High In The Search Engines
Getting your site linked high in the search engines for your keywords and keyphrases.
One of the best ways to do this is to ensure your site has a good number of incoming links from quality sites.
Also make sure that your site reflects the keywords/keyphrases that you are looking for - they should be in your title tag, your headline tags, and in your initial paragraphs. Don't however over do it, or it will look like "keyword stuffing" and you will do more damage than good - just make sure they are there in a natural fashion.
Don't aim for the most popular keywords, you will have a much harder time achieving success. Do some analysis using a tool such as WordTracker.com, and aim for keywords and keyphrases for which you have a fighting chance.
2. Create A Buzz
If your site offers something new and exciting, it creates a wow factor, and news about your site will spread far and wide with very little further effort on your part.
3. Don't Waste Your Visitors
Every visitor that comes to your site is hard-earned - so don't 'waste' them. You want them to come back, to return time and time again. This will ensure your traffïc climbs over time, rather than remains static.
First, ensure your site doesn't scare them away. Make it easy to use, visually appealing, and treat critical emails that you may receive from visitors from time to time like gold - while not all criticisms are valid representations of how the majority of visitors see your site, some of these emails can help you turn your business around if you listen in a positive manner instead of react negatively and defensively.
Secondly, try to subscribe as many visitors as possible to a list, so that you can correspond with them time and time again. Sending them news about your site for example will keep them coming back.
4. Pay-Per-Click Engines
Bidding for keywords on PPCs like Google Adwords won't usually bring you large amounts of traffïc, but if you do it carefully, the traffïc it does bring you should be highly targeted and therefore very valuable.
The trick is to know your stats. Know exactly what your salës conversion rates are per keyword, and how much investmënt on each keyword is viable for you.
For example, let's say your site sells artist pencils:
- If you are bidding $0.30 for the keyword 'pencil', each sale of a box of pencils brings you $10 profït, but if only 1 in 100 clicks for the keyword 'pencil' brings you a sale, you are spending $30 for each sale of $10, which is losing you a large amount of money.
- However, if you are bidding $0.10 for the keyphrase 'artist pencils', and 1 in 25 buys from your site, you are spending $2.50 on each sale that brings you a profït of $10, which is a profitable investmënt - i.e. it brings you a net profït of $7.50 per sale.
5. Strategic Linking
This can be one of the most important methods to generate traffïc over the long-term. Not only can you receive traffïc direct from the links, the more links there are, the higher your position will tend to be in the search engines.
The following two methods are the most effective ways to build up links, and concentrating on these can repay dividends over the long-term:
a. Article Submissions
The idea here is that you write an article that other webmasters and publishers can freely reprint on their web sites. Other sites and publishers desperately need content - you simply provide it. The pay-off for you is that to reprint it, they have to include your resource box that contains a link to your web site, and in the majority of cases, the link will be of the valuable non-reciprocal kind.
By writing your article and then distributing it as widely as possible, you can end up with hundreds of incoming links to your site from other quality web sites. This can be the most effective site promotion strategy there is.
b. Your Own Affïliate Program
With an affïliate program, people link to your site and receive a commission on any salës that result from their referrals.
This provides a strong encouragement for others to provide links to your site - the trick is to ensure the affïliate link actually links direct to your domain and not through a third-party site, otherwise they will get the benefit from the link rather than you.
About the Author
http://acceleratedinternetwealth.kim-lar.com
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Are you interested in increasing your Google PageRank? by Vladimir
You should be. If you have never heard of Google PageRank and you have established a website, it is high time you learned about Google PageRank and what it means to you and the success of your website. Having an excellent Google PageRank can either make or break a website in terms of overall success. Let's take a look at what Google PageRank is and why it is so important to every website owner.
First, a word about the Google Search engine: Google is one of the most popular search engines on the Internet. Not only is Google's search engine the absolute largest of its kind, the company focuses on making web information easy to access and even easier to find. Google has designed a unique system and the search engine has yet to be surpassed in terms of the information it provides. Google has grown immensely since its early beginning in 1996 and it will continue to be a predominant force on the Internet. Furthermore, because Google offers easy access to immediate information, they own one of the top Internet search engines in the world. Thus, it would serve a webmaster well to become familiar with the Google PageRank process-the Google PageRank is an algorithm that is based on inbound links and other factors and will ultimately determine the location of listing of your website in the Google Search Engine.
What precisely is Google PageRank?
Google PageRank is a process the search engine's uses as a way of selecting sites to answer specific queries. Basically, when an Internet user submits a query, the Google search engine will attempt to match websites to the query that has been posed. Yet, there is a bit more to this simple science than the act of submitting a query suggests. Rather, behind the scenes, Google uses specific algorithms to determine if a site specifically address a web user's needs by analyzing the content of a site by keyword and by the number of inbound links associated with the site-every inbound link is viewed as a vote and the more votes one has, in conjunction with the more keywords one has, the higher their Google PageRank is.
Why is Your Google PageRank Significant?
What does it mean to you when your Google PageRank is increased? Does it really matter what your Google PageRank is at all? You bet it does-the higher your Google PageRank is the higher on a search engine's listing your website will appear. Thus, if you are looking for top billing, especially in a search engine as popular as the one Google offers, you will definitely want to maximize your efforts of getting your website visible and improving your PageRank is the best way to accomplish such a task. Moreover, the higher you appear on the search engine listing offered by Google, or many other search engines, the easier your website is to find. Essentially this equates to more web traffic for your website and if you are running an online business, more web traffic ultimately means more profit for you.
Making Google PageRank Improvements
If you are looking to improve your Google PageRank you can do so by starting a link campaign. A link campaign can help you increase more inbound links to your website and in turn, more inbound links will increase your Google PageRank. How do you start a link campaign? Well, you can go the hard route by scouring the Internet to find websites similar to your own. Or, you can make your link campaign a far easier process by using the services afforded to you by PageRank Browser and locate all of the best, themed websites on the Internet with relative ease.
Of course, there are few things you must bear in mind when you begin your link campaign. Google actually rates various links and holds some links higher than others. In other words, if you link to 100 less than popular sites you may increase your Google PageRank. Conversely, if you link to 50 extremely popular sites and you get inbound links in return, you may significantly increase your Google PageRank because the most popular sites on the Internet are linking directly too you. Thus, when you begin your link campaign, keep this popularity issue in the back of your mind. Further, know that in using PageRank Browser, you will be able to locate the popular sites with ease, and thereby significantly increase your Google PageRank.
About Inbound Links
Quite frankly, some links that you will establish will be better than others. You goal will be to establish the best links possible by examining the quality of inbound links. Various webmaster tools can help you determine the quality of the reciprocal links you establish. You will want to work hard at establishing direct inbound links to your site-direct links from already popular websites. You will also need to establish links to websites that are similar to yours-remember the search engine algorithm used by Google to determine your page rank is based on relevance. You will also find that the location of inbound links is of significant importance. For example, when you establish inbound links, those links that are buried deep within a website will have less influence on the ranking of your website in Google's search engine.
What is clear is that your Google PageRank is of significant importance. Thus, every effort should be used to improve your Google PageRank-with the use of webmaster tools and the use of sites like PageRank Browser you should have little difficulty getting your PageRank right where it should be. Therefore, you will not only improve your PageRank you will improve the web traffic you receive by leaps and bounds. Moreover, your improved PageRank will make you a force on the Internet to be reckoned with-you will have a highly recognizable website for all your efforts and you will ultimately improve your online business' bottom line.
About the Author
PageRank Browser (http://www.pagerank-browser.com/) is a free service which allows one to navigate websites and provides quick access to Google Page Rank value of all linked pages.
First, a word about the Google Search engine: Google is one of the most popular search engines on the Internet. Not only is Google's search engine the absolute largest of its kind, the company focuses on making web information easy to access and even easier to find. Google has designed a unique system and the search engine has yet to be surpassed in terms of the information it provides. Google has grown immensely since its early beginning in 1996 and it will continue to be a predominant force on the Internet. Furthermore, because Google offers easy access to immediate information, they own one of the top Internet search engines in the world. Thus, it would serve a webmaster well to become familiar with the Google PageRank process-the Google PageRank is an algorithm that is based on inbound links and other factors and will ultimately determine the location of listing of your website in the Google Search Engine.
What precisely is Google PageRank?
Google PageRank is a process the search engine's uses as a way of selecting sites to answer specific queries. Basically, when an Internet user submits a query, the Google search engine will attempt to match websites to the query that has been posed. Yet, there is a bit more to this simple science than the act of submitting a query suggests. Rather, behind the scenes, Google uses specific algorithms to determine if a site specifically address a web user's needs by analyzing the content of a site by keyword and by the number of inbound links associated with the site-every inbound link is viewed as a vote and the more votes one has, in conjunction with the more keywords one has, the higher their Google PageRank is.
Why is Your Google PageRank Significant?
What does it mean to you when your Google PageRank is increased? Does it really matter what your Google PageRank is at all? You bet it does-the higher your Google PageRank is the higher on a search engine's listing your website will appear. Thus, if you are looking for top billing, especially in a search engine as popular as the one Google offers, you will definitely want to maximize your efforts of getting your website visible and improving your PageRank is the best way to accomplish such a task. Moreover, the higher you appear on the search engine listing offered by Google, or many other search engines, the easier your website is to find. Essentially this equates to more web traffic for your website and if you are running an online business, more web traffic ultimately means more profit for you.
Making Google PageRank Improvements
If you are looking to improve your Google PageRank you can do so by starting a link campaign. A link campaign can help you increase more inbound links to your website and in turn, more inbound links will increase your Google PageRank. How do you start a link campaign? Well, you can go the hard route by scouring the Internet to find websites similar to your own. Or, you can make your link campaign a far easier process by using the services afforded to you by PageRank Browser and locate all of the best, themed websites on the Internet with relative ease.
Of course, there are few things you must bear in mind when you begin your link campaign. Google actually rates various links and holds some links higher than others. In other words, if you link to 100 less than popular sites you may increase your Google PageRank. Conversely, if you link to 50 extremely popular sites and you get inbound links in return, you may significantly increase your Google PageRank because the most popular sites on the Internet are linking directly too you. Thus, when you begin your link campaign, keep this popularity issue in the back of your mind. Further, know that in using PageRank Browser, you will be able to locate the popular sites with ease, and thereby significantly increase your Google PageRank.
About Inbound Links
Quite frankly, some links that you will establish will be better than others. You goal will be to establish the best links possible by examining the quality of inbound links. Various webmaster tools can help you determine the quality of the reciprocal links you establish. You will want to work hard at establishing direct inbound links to your site-direct links from already popular websites. You will also need to establish links to websites that are similar to yours-remember the search engine algorithm used by Google to determine your page rank is based on relevance. You will also find that the location of inbound links is of significant importance. For example, when you establish inbound links, those links that are buried deep within a website will have less influence on the ranking of your website in Google's search engine.
What is clear is that your Google PageRank is of significant importance. Thus, every effort should be used to improve your Google PageRank-with the use of webmaster tools and the use of sites like PageRank Browser you should have little difficulty getting your PageRank right where it should be. Therefore, you will not only improve your PageRank you will improve the web traffic you receive by leaps and bounds. Moreover, your improved PageRank will make you a force on the Internet to be reckoned with-you will have a highly recognizable website for all your efforts and you will ultimately improve your online business' bottom line.
About the Author
PageRank Browser (http://www.pagerank-browser.com/) is a free service which allows one to navigate websites and provides quick access to Google Page Rank value of all linked pages.
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
SIX Golden rules of Pay per click marketing campaign by Radhika Venkata
SIX Golden rules of Pay per click marketing campaign.
What are pay per click engines?
Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results.
How pay per click search engines work?
For example if a webmaster bids $0.07 on the term 'tennis shoes'. If no other webmaster bids more than this, he will stay in 1st position. If second webmaster bids $0.08, then second one goes to 1st position. Basically this is like auction procedure for No.1 position.
So what are SIX Golden tips to work with Pay per click search engines?
RULE No. 1: Keywords:
Select your keywords carefully so that every keyword reflects your product. General keywords bring general public.
For example if you are offering search engine optimization service to webmasters, 'search engine' will be a general keyword for you. 'search engine optimization' , 'good search engine ranking' etc,. will be your good target keywords.
Another thing you have to remember is targeting your keywords. Like any geographical locaton specific to your product or any specific language...Some search engines like Google offer this feature to target the keywords based on the countries and language.
RULE No. 2: Write a compelling ad:
Most of the times the pay per click search engine services limits your ad characters and length. So try to keep the keyword in the ad headline and the body.
By doing so, you will get higher click thrus for tha ads. This will be very useful with Google, which determines your position not only by your bidding amount but also click thru ratio. Google editors won't allow you to use keyword more than once in your ad. It is to make use of your ad space more efficiently.
See the example below-
"Ebay ebook: Every thing about How to make money on ebay! An Easy to follow Guide!!"
"Ebay ebook that Stands in numder ONE position in Clickbank Market place as a Top Seller. See the Proof!"
Certainly anybody can say that the second one pulls traffic than the first ad.
Try different ones and see what pulls more traffic for you. Check your spelling and grammer twice before submitting your ads.
RULE No. 3: Don't enter in to Bidding war:
Keep an eye on your Return on Investment. (ROI) It is not that easy to resist the temptation of being number one on pay per click engine listings especially for the beginners. Always decide an amount how much you are going to spend on advertising campaigns. Depending on that devide certain percentage to PPCs.
With reasonable bidding amount you can get good amount of traffic from PPCs.
RULE No. 4: Monitor your bidding amount:
Most of the people bid once and don't remember about it for weeks. Monitor your bid amount after logging in to your accounts. Do this atleast once in every 4-7 days.
For example, If you go to overture.com and search for some of the the keywords, you can find the first positions paying $0.87, $0.85, 0.35 for the first three rankings. Don't you see who will be benefited by this? You can get the first and second position for $0.37 and $0.36 respectively.
So always keep an eye on your bidding amount.
RULE No. 5: Landing page:
After clicking on your link and coming to your website, don't let them search for the product for which they came to your site. Directly landing on the product page is always a good idea and saves lot of your visitor's time.
RULE No.6: Track your results:
Put some source code at the end of URL. Or submit different landing page for your product. So people coming to that URL can be tracked through a good weblogger. More on tracking your ad campaigns is at:
http://www.webmasters-central.com/wprofits/tracking.shtml
About the Author
------------------------------------------------------------------------
Radhika Venkata
Download Fr*ee Ebooks here:
http://www.webmasters-central.com/subscribe.shtml
FREE Ecourse :: Simple yet powerful work out to increase your online profits!
http://www.ebooks-world.com/ecourse/index.shtml
-----------------------------------------------------------------------
What are pay per click engines?
Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results.
How pay per click search engines work?
For example if a webmaster bids $0.07 on the term 'tennis shoes'. If no other webmaster bids more than this, he will stay in 1st position. If second webmaster bids $0.08, then second one goes to 1st position. Basically this is like auction procedure for No.1 position.
So what are SIX Golden tips to work with Pay per click search engines?
RULE No. 1: Keywords:
Select your keywords carefully so that every keyword reflects your product. General keywords bring general public.
For example if you are offering search engine optimization service to webmasters, 'search engine' will be a general keyword for you. 'search engine optimization' , 'good search engine ranking' etc,. will be your good target keywords.
Another thing you have to remember is targeting your keywords. Like any geographical locaton specific to your product or any specific language...Some search engines like Google offer this feature to target the keywords based on the countries and language.
RULE No. 2: Write a compelling ad:
Most of the times the pay per click search engine services limits your ad characters and length. So try to keep the keyword in the ad headline and the body.
By doing so, you will get higher click thrus for tha ads. This will be very useful with Google, which determines your position not only by your bidding amount but also click thru ratio. Google editors won't allow you to use keyword more than once in your ad. It is to make use of your ad space more efficiently.
See the example below-
"Ebay ebook: Every thing about How to make money on ebay! An Easy to follow Guide!!"
"Ebay ebook that Stands in numder ONE position in Clickbank Market place as a Top Seller. See the Proof!"
Certainly anybody can say that the second one pulls traffic than the first ad.
Try different ones and see what pulls more traffic for you. Check your spelling and grammer twice before submitting your ads.
RULE No. 3: Don't enter in to Bidding war:
Keep an eye on your Return on Investment. (ROI) It is not that easy to resist the temptation of being number one on pay per click engine listings especially for the beginners. Always decide an amount how much you are going to spend on advertising campaigns. Depending on that devide certain percentage to PPCs.
With reasonable bidding amount you can get good amount of traffic from PPCs.
RULE No. 4: Monitor your bidding amount:
Most of the people bid once and don't remember about it for weeks. Monitor your bid amount after logging in to your accounts. Do this atleast once in every 4-7 days.
For example, If you go to overture.com and search for some of the the keywords, you can find the first positions paying $0.87, $0.85, 0.35 for the first three rankings. Don't you see who will be benefited by this? You can get the first and second position for $0.37 and $0.36 respectively.
So always keep an eye on your bidding amount.
RULE No. 5: Landing page:
After clicking on your link and coming to your website, don't let them search for the product for which they came to your site. Directly landing on the product page is always a good idea and saves lot of your visitor's time.
RULE No.6: Track your results:
Put some source code at the end of URL. Or submit different landing page for your product. So people coming to that URL can be tracked through a good weblogger. More on tracking your ad campaigns is at:
http://www.webmasters-central.com/wprofits/tracking.shtml
About the Author
------------------------------------------------------------------------
Radhika Venkata
Download Fr*ee Ebooks here:
http://www.webmasters-central.com/subscribe.shtml
FREE Ecourse :: Simple yet powerful work out to increase your online profits!
http://www.ebooks-world.com/ecourse/index.shtml
-----------------------------------------------------------------------
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
5 Ways To Get Links From Other Sites by Mark Flavin
Wednesday, March 01, 2006
It is clear that in-bound links are very important to a site's establishment. If you want to have a website with high traffic or page rank, you need to get links from the other quality websites to improve yours constantly.
Nevertheless, there are a lot of people who have problems with getting links as they know not where to start. Here are some ways of getting links from the other websites:
1. Ask for a link There's nothing simpler than this. All you need is some bravery and take action to ask for a link. E-mail the webmaster politely and personally asking for a link and how it can benefit each other. If there's no response, follow up every 2-3 days and usually you'll be delighted with the outcome.
2. Offer a free product in exchange for a link You can always offer a product of yours, an e-book, software or a testimonial for the webmaster you've requested a link from. Try to give more than you can receive, and people will usually appreciate your kindness and link to you.
3. Write articles Writing articles and submitting them to article directories are the easiest way you can get quality links to your website. If your articles are good, people will pick it up and put them on their websites - with your resource box and link inside of course.
Writing free articles is a major traffic builder, so make good use of this strategy.
4. Give away a compiled resource of your articles If you have been writing a lot of articles, put all of them in a single folder and let visitors to your site download them for free - articles of which is in your expertise. This is an extra effective way of urging people in using your articles, and will also increase your publicity greatly.
Make sure they are related to what your website is, this way you can get targeted webmasters to publish your articles all around the Internet. Urge them to publish your articles, as long as they don't change anything and include the resource box with your link inside.
5. Exchange links/Reciprocal Linking Exchange links with other quality websites(page rank 4-5) that compliments with yours. Not only can you benefit each other but also get targeted visitors which highly increase the sales conversion between both sites.
To increase the chances of getting a reciprocal link greatly, take initiative to include a link to your potential link exchange partner's site first, this will give him or her a great motivation to link back to you.
Apply any of these steps when requesting for a link, and it'll increase the chances of a success in-bound link for you - which means a higher page rank and greater traffic.
About the Author
Mark Flavin Is An Expert On Making Money Online & All Work From Home Topics. Find Out How Mark Makes His Living Online At http://markflavin.com/index.html
Nevertheless, there are a lot of people who have problems with getting links as they know not where to start. Here are some ways of getting links from the other websites:
1. Ask for a link There's nothing simpler than this. All you need is some bravery and take action to ask for a link. E-mail the webmaster politely and personally asking for a link and how it can benefit each other. If there's no response, follow up every 2-3 days and usually you'll be delighted with the outcome.
2. Offer a free product in exchange for a link You can always offer a product of yours, an e-book, software or a testimonial for the webmaster you've requested a link from. Try to give more than you can receive, and people will usually appreciate your kindness and link to you.
3. Write articles Writing articles and submitting them to article directories are the easiest way you can get quality links to your website. If your articles are good, people will pick it up and put them on their websites - with your resource box and link inside of course.
Writing free articles is a major traffic builder, so make good use of this strategy.
4. Give away a compiled resource of your articles If you have been writing a lot of articles, put all of them in a single folder and let visitors to your site download them for free - articles of which is in your expertise. This is an extra effective way of urging people in using your articles, and will also increase your publicity greatly.
Make sure they are related to what your website is, this way you can get targeted webmasters to publish your articles all around the Internet. Urge them to publish your articles, as long as they don't change anything and include the resource box with your link inside.
5. Exchange links/Reciprocal Linking Exchange links with other quality websites(page rank 4-5) that compliments with yours. Not only can you benefit each other but also get targeted visitors which highly increase the sales conversion between both sites.
To increase the chances of getting a reciprocal link greatly, take initiative to include a link to your potential link exchange partner's site first, this will give him or her a great motivation to link back to you.
Apply any of these steps when requesting for a link, and it'll increase the chances of a success in-bound link for you - which means a higher page rank and greater traffic.
About the Author
Mark Flavin Is An Expert On Making Money Online & All Work From Home Topics. Find Out How Mark Makes His Living Online At http://markflavin.com/index.html
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
6 Tips For Raising Your Search Engine Rankings by Halstatt Pires
Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability.
1. Site Navigation
The navigation menu that appears on your website should include your page's titles if possible. Also, your sites navigation should be consistent and on every page so that not only people may easily navigate your site, but search engine spiders as well.
2. Choose Less Popular Keywords
Don't just use the most popular keyword phrases - the market is so competitive that you should be sure to include some special keywords relative to your website. This is especially true if you are just starting to market your site on the web.
3. Choose Related Links
Make sure that you don't have a lot of irrelevant links on your site. The more closely the links on your site are related to your site, the better the chances of being ranked well in search engines.
4. Update Your Content
You need to periodically update the content of your website, even if it's only a slight change. Search engine spiders give better rankings to sites that update content often.
5. Don't Over Submit
You need to consider the fact that many search engines don't like automatic submissions or multiple submissions. Therefore, submit only once and don't use a whole slew of submitting software.
6. Subscribe To and Read Search Engine Relevant News.
Always be on a look out for SEO news - staying up to date and using the latest techniques will help you stay one step ahead of your competitors.
When it comes to massive profitability, high search engine rankings can't be beat. Keep on top of the game and you will be happy you did.
About the Author
Halstatt Pires is with the Internet marketing firm - MarketingTitan.com - an Internet marketing company in San Diego, which offers online database solutions through BusinessCreatorPro.com for ecommerce.
1. Site Navigation
The navigation menu that appears on your website should include your page's titles if possible. Also, your sites navigation should be consistent and on every page so that not only people may easily navigate your site, but search engine spiders as well.
2. Choose Less Popular Keywords
Don't just use the most popular keyword phrases - the market is so competitive that you should be sure to include some special keywords relative to your website. This is especially true if you are just starting to market your site on the web.
3. Choose Related Links
Make sure that you don't have a lot of irrelevant links on your site. The more closely the links on your site are related to your site, the better the chances of being ranked well in search engines.
4. Update Your Content
You need to periodically update the content of your website, even if it's only a slight change. Search engine spiders give better rankings to sites that update content often.
5. Don't Over Submit
You need to consider the fact that many search engines don't like automatic submissions or multiple submissions. Therefore, submit only once and don't use a whole slew of submitting software.
6. Subscribe To and Read Search Engine Relevant News.
Always be on a look out for SEO news - staying up to date and using the latest techniques will help you stay one step ahead of your competitors.
When it comes to massive profitability, high search engine rankings can't be beat. Keep on top of the game and you will be happy you did.
About the Author
Halstatt Pires is with the Internet marketing firm - MarketingTitan.com - an Internet marketing company in San Diego, which offers online database solutions through BusinessCreatorPro.com for ecommerce.
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
The Advantages Of RSS Websites by Jeremiah Patton
RSS - or what is now known as "Really Simple Syndication" - is a file format that is incorporated by Internet users in their websites to allow for 'web syndication', making their web content available in a format that can be universally understood by other people.
In essence, RSS is a 'mini database' that contains headlines and descriptions (a summary or a line or two of the full article) of your web content, including hyperlinks that enable users to link back to the full article of their choice.
RSS websites - that is, websites that contain RSS 'feeds' (articles or postings) - typically have colorful graphics to indicate to users that the specific web content is available through RSS feeds. These graphics are usually depicted by orange rectangles that are usually marked with 'RSS' or 'XML'.
With its increased popularity, RSS is now being adopted and used by more website owners or publishers. Today, numerous resources are now available that aid Internet surfers (and even beginners as well) on how to set up and use RSS.
Setting up RSS feeds and adding them to your website can be a simple process that does not involve a lot of time or any money. Listed below are some simple and basic steps that you might want to follow:
1. Have your web content and/or news in an RSS feed format, such as XML (appropriate and 'ready-made' feeds are also available from other sources).
2. Click the orange graphic - this is the RSS feed icon. Take note of the URL of the RSS feed; this will be displayed in the address bar (for Internet Explorer).
3. Input the feed URL on your RSS feed creation program.
4. Click on the "Generate Feed" button. This will generate the RSS code for your web content.
5. Enter the RSS code in the appropriate place on your own website.
Having created an RSS feed for your website, next comes the task of publishing your web content and news and having them displayed on other sites and headline viewers. This is made possible with the use of RSS readers or aggregators.
RSS readers or news aggregators are used to view particular web contents. RSS readers contain the collection of 'feeds' or RSS files from content providers, and they are generally classified into 3 types:
·Desktop RSS readers - also known as standalone desktop application, they generally 'run' in the background and are similar to an e-mail client, collecting the feeds and refreshing items automatically as they are updated.
·Web-based aggregators - these are online services that enable users to personalize web pages, refreshing them each time the page is accessed or each time a person logs in to the service.
·Plug-in aggregators/readers - these make use of either web browsers or e-mail clients, which allow users to view RSS feeds while inside an existing program.
Having an RSS-enabled website provides Internet users (especially those who are website owners) with the following benefits:
·Allows users to generate up-to-date news and postings, as information and content in the RSS readers or aggregators are automatically updated each time the RSS feed is 'refreshed'.
·Allows users to have control over the information that they wish to view or receive, as they can remove a feed of their choosing any time they want to.
Aside from these benefits, RSS websites are also useful for people who conduct their business in the Internet, particularly in Internet or Online Marketing. RSS can be an effective marketing tool for your website, especially in the following fields:
·E-mail marketing and publishing ·Search engine marketing and optimization ·Business blogging ·Internet advertising ·Digital public relations ·Branding and e-commerce
In addition, RSS can 'power' your website, providing you with the following:
·Valuable, updated, and relevant resources for site visitors and potential clients - RSS is ideal for websites that contain (and syndicate) a lot of information that has to be changed or updated regularly.
·Search engine optimization for the website.
·Increased traffic for the website - your website can 'harvest' and display information from other sites, driving more traffic to your own website.
·A wide selection of 'channels' for content distribution, such as PDA's, cellular phones, voice mails, and email ticklers.
·A reliable way to have your web content delivered to Internet users and potential clients - RSS ensures that your site is viewed by the people who are interested in them, without having them blocked and 'cleaned' by ISPs or Spam filters.
These are just some of the advantages that RSS can give your website (and your business). The possibilities are endless, as more and more comes up almost everyday. Do not be left behind - take the advantage of the marketing and publishing power of RSS.
About the Author
Jeremiah Patton is a current user of rss. Jeremiah Patton uses rss for his legitimate work from home business opportunities website at http://www.2ndincome4u.com to keep visitors updated on current events and news.
In essence, RSS is a 'mini database' that contains headlines and descriptions (a summary or a line or two of the full article) of your web content, including hyperlinks that enable users to link back to the full article of their choice.
RSS websites - that is, websites that contain RSS 'feeds' (articles or postings) - typically have colorful graphics to indicate to users that the specific web content is available through RSS feeds. These graphics are usually depicted by orange rectangles that are usually marked with 'RSS' or 'XML'.
With its increased popularity, RSS is now being adopted and used by more website owners or publishers. Today, numerous resources are now available that aid Internet surfers (and even beginners as well) on how to set up and use RSS.
Setting up RSS feeds and adding them to your website can be a simple process that does not involve a lot of time or any money. Listed below are some simple and basic steps that you might want to follow:
1. Have your web content and/or news in an RSS feed format, such as XML (appropriate and 'ready-made' feeds are also available from other sources).
2. Click the orange graphic - this is the RSS feed icon. Take note of the URL of the RSS feed; this will be displayed in the address bar (for Internet Explorer).
3. Input the feed URL on your RSS feed creation program.
4. Click on the "Generate Feed" button. This will generate the RSS code for your web content.
5. Enter the RSS code in the appropriate place on your own website.
Having created an RSS feed for your website, next comes the task of publishing your web content and news and having them displayed on other sites and headline viewers. This is made possible with the use of RSS readers or aggregators.
RSS readers or news aggregators are used to view particular web contents. RSS readers contain the collection of 'feeds' or RSS files from content providers, and they are generally classified into 3 types:
·Desktop RSS readers - also known as standalone desktop application, they generally 'run' in the background and are similar to an e-mail client, collecting the feeds and refreshing items automatically as they are updated.
·Web-based aggregators - these are online services that enable users to personalize web pages, refreshing them each time the page is accessed or each time a person logs in to the service.
·Plug-in aggregators/readers - these make use of either web browsers or e-mail clients, which allow users to view RSS feeds while inside an existing program.
Having an RSS-enabled website provides Internet users (especially those who are website owners) with the following benefits:
·Allows users to generate up-to-date news and postings, as information and content in the RSS readers or aggregators are automatically updated each time the RSS feed is 'refreshed'.
·Allows users to have control over the information that they wish to view or receive, as they can remove a feed of their choosing any time they want to.
Aside from these benefits, RSS websites are also useful for people who conduct their business in the Internet, particularly in Internet or Online Marketing. RSS can be an effective marketing tool for your website, especially in the following fields:
·E-mail marketing and publishing ·Search engine marketing and optimization ·Business blogging ·Internet advertising ·Digital public relations ·Branding and e-commerce
In addition, RSS can 'power' your website, providing you with the following:
·Valuable, updated, and relevant resources for site visitors and potential clients - RSS is ideal for websites that contain (and syndicate) a lot of information that has to be changed or updated regularly.
·Search engine optimization for the website.
·Increased traffic for the website - your website can 'harvest' and display information from other sites, driving more traffic to your own website.
·A wide selection of 'channels' for content distribution, such as PDA's, cellular phones, voice mails, and email ticklers.
·A reliable way to have your web content delivered to Internet users and potential clients - RSS ensures that your site is viewed by the people who are interested in them, without having them blocked and 'cleaned' by ISPs or Spam filters.
These are just some of the advantages that RSS can give your website (and your business). The possibilities are endless, as more and more comes up almost everyday. Do not be left behind - take the advantage of the marketing and publishing power of RSS.
About the Author
Jeremiah Patton is a current user of rss. Jeremiah Patton uses rss for his legitimate work from home business opportunities website at http://www.2ndincome4u.com to keep visitors updated on current events and news.
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
A Guide On RSS Tool by Jeremiah Patton
RSS is an abbreviation that has evolved into the following, depending on their versions:
·RDF Site Summary (also known as RSS 0.9; the first version of RSS)
·Rich Site Summary (also known as RSS 0.91; a prototype)
·Really Simple Syndication (also known as RSS 2.0)
Today, RSS stands for 'Really Simple Syndication', and it has the following 7 existing formats or versions:
·0.90 ·0.91 ·0.92 ·0.93 ·0.94 ·1.0 ·2.0
RSS tools refer to a group of file formats that are designed to share headlines and other web content (this may be a summary or simply 1 to 2 lines of the article), links to the full versions of the content (the full article or post), and even file attachments such as multimedia files. All of these data is delivered in the form of an XML file (XML stands for eXtensible Markup Language), which has the following common names:
·RSS feed ·Webfeed ·RSS stream ·RSS channel
They are typically shown on web pages as an orange rectangle that usually has the letters XML or RSS in it.
RSS feeds can be used to deliver any kind of information. Some of these 'feeds' include:
·Blogs feed - each blog entry is summarized as a feed item. This makes blog posts easier to scan, enabling 'visitors' to zoom in on their items of interest.
·Article feed - this alerts readers whenever there are new articles and web contents available.
·Forum feed - this allows users to receive forum posts and latest discussion topics.
·Schedule feed - this allows users (such as schools, clubs, and other organizations) to broadcast events and announce schedule changes or meeting agendas.
·Discounts or Special feed - this is used to enable users (such as retail and online stores) to 'deliver' latest specials and discounted offers.
·Ego or News Monitoring - this enables users to receive 'filtered' headlines or news that are based on a specific phrase or keyword.
·Industry-specific feed - used by technical professionals in order to market, promote, or communicate with current (and prospective) customers and clients within their specific industries.
RSS feeds enable people to track numerous blogs and news sources at the same time. To produce an RSS feed, all you need is the content or the article that you want to publicize and a validated RSS text file. Once your text file is registered at various aggregators (or 'news readers'), any external site can then capture and display your RSS feed, automatically updating them whenever you update your RSS file.
RSS tools are useful for sites that add or modify their contents on a regular basis. They are especially used for 'web syndication' or activities that involve regular updates and/or publications, such as the following:
·News websites - as used by major news organizations such as Reuters, CNN, and the BBC. ·Marketing ·Bug reports ·Personal weblogs
There are many benefits to using RSS feeds. Aside from being a great supplemental communication method that streamlines the communication needs of various sectors, RSS tools and feeds can also have tremendous benefits in your business, particularly in the field of internet marketing.
RSS tools and feeds provide Internet users with a free (or cheap) and easy advertising or online marketing opportunity for their businesses. Below are some of the RSS features that can help make your internet marketing strategies more effective.
1. Ease in content distribution services. With RSS, your business can be captured and displayed by virtually any external site, giving you an easy way to 'spread out' and advertise them.
2. Ease in regular content updates. With RSS, web contents concerning your business can now be automatically updated on a daily (and even hourly) basis. Internet users will be able to experience 'real time' updates as information in your own file (such as new products and other business-related releases) is changed and modified simultaneously with that of the RSS feeds that people are subscribed to.
3. Custom-made content services. With RSS, visitors can have personalized content services, allowing them total control of the flow and type of information that they receive. Depending on their interests and needs, visitors can subscribe to only those contents that they are looking for (such as real estate or job listings).
4. Increase in (and targeted) traffic. With RSS, traffic will be directed to your site as readers of your content summary (or 1 to 2 lines of your article) who find them interesting are 'forced' to click on a link back to your site.
These are just several of the many things that you can do with RSS. The possibilities are endless, and they are all aimed at providing you with an effective internet marketing strategy for your business.
About the Author
Jeremiah Patton is a current user of rss. Jeremiah Patton uses rss for his legitimate work from home business opportunities website at http://www.2ndincome4u.com to keep visitors updated on current events and news.
·RDF Site Summary (also known as RSS 0.9; the first version of RSS)
·Rich Site Summary (also known as RSS 0.91; a prototype)
·Really Simple Syndication (also known as RSS 2.0)
Today, RSS stands for 'Really Simple Syndication', and it has the following 7 existing formats or versions:
·0.90 ·0.91 ·0.92 ·0.93 ·0.94 ·1.0 ·2.0
RSS tools refer to a group of file formats that are designed to share headlines and other web content (this may be a summary or simply 1 to 2 lines of the article), links to the full versions of the content (the full article or post), and even file attachments such as multimedia files. All of these data is delivered in the form of an XML file (XML stands for eXtensible Markup Language), which has the following common names:
·RSS feed ·Webfeed ·RSS stream ·RSS channel
They are typically shown on web pages as an orange rectangle that usually has the letters XML or RSS in it.
RSS feeds can be used to deliver any kind of information. Some of these 'feeds' include:
·Blogs feed - each blog entry is summarized as a feed item. This makes blog posts easier to scan, enabling 'visitors' to zoom in on their items of interest.
·Article feed - this alerts readers whenever there are new articles and web contents available.
·Forum feed - this allows users to receive forum posts and latest discussion topics.
·Schedule feed - this allows users (such as schools, clubs, and other organizations) to broadcast events and announce schedule changes or meeting agendas.
·Discounts or Special feed - this is used to enable users (such as retail and online stores) to 'deliver' latest specials and discounted offers.
·Ego or News Monitoring - this enables users to receive 'filtered' headlines or news that are based on a specific phrase or keyword.
·Industry-specific feed - used by technical professionals in order to market, promote, or communicate with current (and prospective) customers and clients within their specific industries.
RSS feeds enable people to track numerous blogs and news sources at the same time. To produce an RSS feed, all you need is the content or the article that you want to publicize and a validated RSS text file. Once your text file is registered at various aggregators (or 'news readers'), any external site can then capture and display your RSS feed, automatically updating them whenever you update your RSS file.
RSS tools are useful for sites that add or modify their contents on a regular basis. They are especially used for 'web syndication' or activities that involve regular updates and/or publications, such as the following:
·News websites - as used by major news organizations such as Reuters, CNN, and the BBC. ·Marketing ·Bug reports ·Personal weblogs
There are many benefits to using RSS feeds. Aside from being a great supplemental communication method that streamlines the communication needs of various sectors, RSS tools and feeds can also have tremendous benefits in your business, particularly in the field of internet marketing.
RSS tools and feeds provide Internet users with a free (or cheap) and easy advertising or online marketing opportunity for their businesses. Below are some of the RSS features that can help make your internet marketing strategies more effective.
1. Ease in content distribution services. With RSS, your business can be captured and displayed by virtually any external site, giving you an easy way to 'spread out' and advertise them.
2. Ease in regular content updates. With RSS, web contents concerning your business can now be automatically updated on a daily (and even hourly) basis. Internet users will be able to experience 'real time' updates as information in your own file (such as new products and other business-related releases) is changed and modified simultaneously with that of the RSS feeds that people are subscribed to.
3. Custom-made content services. With RSS, visitors can have personalized content services, allowing them total control of the flow and type of information that they receive. Depending on their interests and needs, visitors can subscribe to only those contents that they are looking for (such as real estate or job listings).
4. Increase in (and targeted) traffic. With RSS, traffic will be directed to your site as readers of your content summary (or 1 to 2 lines of your article) who find them interesting are 'forced' to click on a link back to your site.
These are just several of the many things that you can do with RSS. The possibilities are endless, and they are all aimed at providing you with an effective internet marketing strategy for your business.
About the Author
Jeremiah Patton is a current user of rss. Jeremiah Patton uses rss for his legitimate work from home business opportunities website at http://www.2ndincome4u.com to keep visitors updated on current events and news.
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Saturday, February 11, 2006
Haloscan commenting and trackback have been added to this blog.
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
To Blog, Or Not To Blog?
Friday, January 20, 2006
By Dennis Schooley, BBA, CA
We have now entered the world of blogs! Sounds kind of Harry Potterish, doesn't it?
If you're over 20 years old, you probably think this is some crazy sci-fi phenomenon, or I've simply lost my mind. Don't fret, the vast majority of people don't know what a blog is all about - and more importantly, why it matters to them.
If you're under 20 you can stop reading because you probably know all about blogs, and the value they have in sharing information. You've been trading game-breaking codes, South Park clips, and jokes through blogs for months now - or maybe even years.
In a recent article, Johnson Ong quips "I have a blog. Doesn't everyone? You mean you don't? How uncool are you? According to Merriam-Webster, 'blog' was the word of the year last year. Not having your own blog is like not having your own Gmail account. What? You don't have Gmail either? My God, what are you? A caveman!"
Over or under, cool or uncool, I want to address blogs from a business standpoint, and the tremendous value they can deliver to business. There are several reasons that developing a blog is a tremendous strategy for any business.
1) It will increase your web presence significantly - the search engines love blogs! 2) It will allow your business to educate customers and prospects about certain subjects, and appear as experts 3) It will raise your business profile with your vendors and other strategic partners, if they are invited to contribute to your blog 4) Other blogs can, and will, take information from your blog, and you will increase your exposure to anyone that participates in the 'taking' blog 5) Blogs accept subscribers, and everyone that subscribes to your blog will be constantly updated (pinged) by you with current information
So What is It?
The full name for a blog is a weblog. It's a repository for articles, newsletters, information, and discussion boards. It's like a 'what's new' page on the internet in whatever subject you choose. When people research any topics that you have on your blog, they may very well end up on your blog through their search. If you've done it right, your blog is of course, fully branded to your company, and linked to your main website.
If you keep current articles, and information on your blog, you will receive hits from people looking for information about those subjects. You will also receive hits from other blogs, and they will then distribute your information to their own audiences.
You will receive hits from contributors of articles or news items, as well as people looking for those particular contributors through a search engine.
Hopefully, you get the picture. Your web traffic should increase exponentially through the proper use of a blog.
Business Blogs
Business blogs have yet to sweep the business community, which presents a significant opportunity to adapt the technology to any business. It will allow you to share expertise and knowledge with a much larger audience, which should create a significant benefit.
There is specific blogging software, and you will have to learn how to create an effective and valuable blog. You will also have to learn how to acquire and produce current industry information to populate your blog with articles that will maintain interest and value. Yes, there is an element of work to it - you didn't think it was free, with no effort required, like the mumps did you?
As you add current information to your subject area, or to secondary subject areas that you may include in your blog, your chances of more hits are higher. If you continually contribute self-generated articles and news items to the appropriate subject areas, your chances also increase. In addition, there are sources that allow you to publish their materials, which can be used to increase the value of the blog, and therefore the likelihood of being found on the good old inter-web.
So How Does It Work?
If you still push the Pause/Break button in the upper right-hand corner of your keyboard to request permission from your boss for a visit to the bathroom, you can skip this part. Otherwise, it's really not too hard to follow.
Without getting too technical, there are many web robots (bots), crawlers, and spiders, and similar technologies that have RSS Reader capability. That's the stuff that is specific to blogs. They are basically looking for news, and blogs have that news.
If you do it right, these bots, crawlers, and spiders find your blog, and send information elsewhere, which is just what you want. Your blog is basically yelling at these web 'beasts' to "come on in and take this great stuff I've got."
For example, these web 'animals' include yahooslurp, googlebot, feedstercrawler, pubsub, syndic8, msnbot, newsgator, CP30, & R2D2.
O.K., the last two were Luke Skywalker's buddies, but the rest are real.
It will take 4 to 6 weeks for the search engines to adjust rankings but the ultimate result will be that you will progress up the ladder in the engines in the various topic areas that you feature. When people are searching for technologies or subjects that are being discussed in your blog, they will find you on the search engines.
That should be a hint that you should have content on your blog about the subjects that are most often searched.
When a subject is searched that is covered by one of your branded, self-generated articles, your fully branded information may be pulled to another blog, or to a specific person doing a search in that topic area. You can post that same article on your website, and it won't go anywhere. However, on your blog it gets a shot of super juice, and may just get pushed through any number of doors.
Linking - The Benefits - Increase Your Brand
When website owners and bloggers (yeah, I'm now a blogger!) think of linking, they are usually referring to inbound links from external websites and blogs. For example, if you had a link to your website on the website of another business.
While adding more inbound links on external sites is important, there is also a sort of 'reverse' link strategy associated with blogs.
Your blog's incoming links will provide another benefit when someone is referred to an article in your blog from another website. For example, through GooglePageRank, the receiving page (you) gets a boost up the search engine when that happens, which helps the blog overall by boosting the popularity of the blog, which in turn is what increases the search results, which in turn drives up the search engine rankings.
What!? I wrote it and I have to read it six times to really follow what I'm saying.
Basically, the more people that visit your blog when they come from other sources, the more likely it is for people to find you when searching for a whole myriad of topics. That type of benefit does not exist with normal website traffic, because those visits don't effect web site rankings on the search engines. But blog traffic that is through a link from another site will drive you up the search engines. There - that's much more clear!? As clear as fog in a low-lying bog. Ouch!
Web designer Sue Studios says; "Blogs are highly strategic, here-to-stay desktop tools that can strengthen relationships, share knowledge, increase collaboration, and improve branding. Think of the potential for your e-newsletter strategies:
1) Articles within newsletters can be linked to a blog, extending life and creating a massive conversation 2) You can offer a bi-directional forum to customers to get true, personal opinion on your products and services 3) Company experts can start a blog and become industry experts, helping your company edge out competition and, through this interactive forum, draw customers into another exchange of information and thoughts."
Well, it's snowing out so I think I'll go blogging! Wait, is that something you do in the snow, or is it something you do to stay out of the snow?!
Or is it a Celtic dance? Or should the Steelers have blogged that kick to win? I'm confused.
About the Author
Dennis Schooley is the Founder of Schooley Mitchell Telecom Consultants, a Professional Services Franchise Company. He writes for publication, as well as for schooleymitchell.blogging.com and franchises.blogging.com, in the subject areas of Franchising, and Technology for the Layman. http://www.schooleymitchell.com, 888-311-6477, dschooley@schooleymitchell.com.
Article Index: Here Home Page: Here
We have now entered the world of blogs! Sounds kind of Harry Potterish, doesn't it?
If you're over 20 years old, you probably think this is some crazy sci-fi phenomenon, or I've simply lost my mind. Don't fret, the vast majority of people don't know what a blog is all about - and more importantly, why it matters to them.
If you're under 20 you can stop reading because you probably know all about blogs, and the value they have in sharing information. You've been trading game-breaking codes, South Park clips, and jokes through blogs for months now - or maybe even years.
In a recent article, Johnson Ong quips "I have a blog. Doesn't everyone? You mean you don't? How uncool are you? According to Merriam-Webster, 'blog' was the word of the year last year. Not having your own blog is like not having your own Gmail account. What? You don't have Gmail either? My God, what are you? A caveman!"
Over or under, cool or uncool, I want to address blogs from a business standpoint, and the tremendous value they can deliver to business. There are several reasons that developing a blog is a tremendous strategy for any business.
1) It will increase your web presence significantly - the search engines love blogs! 2) It will allow your business to educate customers and prospects about certain subjects, and appear as experts 3) It will raise your business profile with your vendors and other strategic partners, if they are invited to contribute to your blog 4) Other blogs can, and will, take information from your blog, and you will increase your exposure to anyone that participates in the 'taking' blog 5) Blogs accept subscribers, and everyone that subscribes to your blog will be constantly updated (pinged) by you with current information
So What is It?
The full name for a blog is a weblog. It's a repository for articles, newsletters, information, and discussion boards. It's like a 'what's new' page on the internet in whatever subject you choose. When people research any topics that you have on your blog, they may very well end up on your blog through their search. If you've done it right, your blog is of course, fully branded to your company, and linked to your main website.
If you keep current articles, and information on your blog, you will receive hits from people looking for information about those subjects. You will also receive hits from other blogs, and they will then distribute your information to their own audiences.
You will receive hits from contributors of articles or news items, as well as people looking for those particular contributors through a search engine.
Hopefully, you get the picture. Your web traffic should increase exponentially through the proper use of a blog.
Business Blogs
Business blogs have yet to sweep the business community, which presents a significant opportunity to adapt the technology to any business. It will allow you to share expertise and knowledge with a much larger audience, which should create a significant benefit.
There is specific blogging software, and you will have to learn how to create an effective and valuable blog. You will also have to learn how to acquire and produce current industry information to populate your blog with articles that will maintain interest and value. Yes, there is an element of work to it - you didn't think it was free, with no effort required, like the mumps did you?
As you add current information to your subject area, or to secondary subject areas that you may include in your blog, your chances of more hits are higher. If you continually contribute self-generated articles and news items to the appropriate subject areas, your chances also increase. In addition, there are sources that allow you to publish their materials, which can be used to increase the value of the blog, and therefore the likelihood of being found on the good old inter-web.
So How Does It Work?
If you still push the Pause/Break button in the upper right-hand corner of your keyboard to request permission from your boss for a visit to the bathroom, you can skip this part. Otherwise, it's really not too hard to follow.
Without getting too technical, there are many web robots (bots), crawlers, and spiders, and similar technologies that have RSS Reader capability. That's the stuff that is specific to blogs. They are basically looking for news, and blogs have that news.
If you do it right, these bots, crawlers, and spiders find your blog, and send information elsewhere, which is just what you want. Your blog is basically yelling at these web 'beasts' to "come on in and take this great stuff I've got."
For example, these web 'animals' include yahooslurp, googlebot, feedstercrawler, pubsub, syndic8, msnbot, newsgator, CP30, & R2D2.
O.K., the last two were Luke Skywalker's buddies, but the rest are real.
It will take 4 to 6 weeks for the search engines to adjust rankings but the ultimate result will be that you will progress up the ladder in the engines in the various topic areas that you feature. When people are searching for technologies or subjects that are being discussed in your blog, they will find you on the search engines.
That should be a hint that you should have content on your blog about the subjects that are most often searched.
When a subject is searched that is covered by one of your branded, self-generated articles, your fully branded information may be pulled to another blog, or to a specific person doing a search in that topic area. You can post that same article on your website, and it won't go anywhere. However, on your blog it gets a shot of super juice, and may just get pushed through any number of doors.
Linking - The Benefits - Increase Your Brand
When website owners and bloggers (yeah, I'm now a blogger!) think of linking, they are usually referring to inbound links from external websites and blogs. For example, if you had a link to your website on the website of another business.
While adding more inbound links on external sites is important, there is also a sort of 'reverse' link strategy associated with blogs.
Your blog's incoming links will provide another benefit when someone is referred to an article in your blog from another website. For example, through GooglePageRank, the receiving page (you) gets a boost up the search engine when that happens, which helps the blog overall by boosting the popularity of the blog, which in turn is what increases the search results, which in turn drives up the search engine rankings.
What!? I wrote it and I have to read it six times to really follow what I'm saying.
Basically, the more people that visit your blog when they come from other sources, the more likely it is for people to find you when searching for a whole myriad of topics. That type of benefit does not exist with normal website traffic, because those visits don't effect web site rankings on the search engines. But blog traffic that is through a link from another site will drive you up the search engines. There - that's much more clear!? As clear as fog in a low-lying bog. Ouch!
Web designer Sue Studios says; "Blogs are highly strategic, here-to-stay desktop tools that can strengthen relationships, share knowledge, increase collaboration, and improve branding. Think of the potential for your e-newsletter strategies:
1) Articles within newsletters can be linked to a blog, extending life and creating a massive conversation 2) You can offer a bi-directional forum to customers to get true, personal opinion on your products and services 3) Company experts can start a blog and become industry experts, helping your company edge out competition and, through this interactive forum, draw customers into another exchange of information and thoughts."
Well, it's snowing out so I think I'll go blogging! Wait, is that something you do in the snow, or is it something you do to stay out of the snow?!
Or is it a Celtic dance? Or should the Steelers have blogged that kick to win? I'm confused.
About the Author
Dennis Schooley is the Founder of Schooley Mitchell Telecom Consultants, a Professional Services Franchise Company. He writes for publication, as well as for schooleymitchell.blogging.com and franchises.blogging.com, in the subject areas of Franchising, and Technology for the Layman. http://www.schooleymitchell.com, 888-311-6477, dschooley@schooleymitchell.com.
Article Index: Here Home Page: Here
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Simple free ways of promoting your websites!
By PrimeVector
1. You Don't Need Money For Everything
When you have just finished your brand new website i can imagine you would want the whole world to visit it, and preferably keep on coming back for more. If you have money to do some investing in advertisement in any way you have it considerably easier in those first steps then the web master without that cold hard cash backup. But don't fear if you are not in that money group yet, you don't need money for everything. It can of course make life a bit easier, but what isn't there isn't there and the site still needs to be made popular.
2. A Good First Step
A good first step to undertake would be visiting a big search engine and enter a keyword you feel is extremely related to your website. Then write down the first 10 websites you feel are very related to your content and that have a list of partner links displayed on their website. If a website doesn't have list with partner links you have no real chance of getting your link to be displayed, so you can ignore them. So after you found some websites your next step should be contacting the web masters of each one of those websites. Before you contact a web master you make sure you have setup a link on your website pointing to their website, then you contact them in a very friendly manner (not too overly business like) and ask them if they would be interested in displaying a text link or perhaps even a banner to your website. Because you already have a link pointing to them they can see you are serious and perhaps they will place your link too. You have a good chance of being accepted as long as you stay friendly. If you repeat these steps and contact a lot more websites your website will be know much better, and the best thing is that its free. Of course it needs time, but you will definitely feel the impact in the number of visitors. This is especially true if you have a very popular topic and are offering useful content, they will be coming back for more and more.
3. Find Those Quality Directories
The next thing you should do is find free link-directories related to your website and submit your site to be included. Just use a search engine and start to search for link directories. Be very sure that you don't use all the FFA (free for all) directories you find because a lot of them are just junk and rather then being good for your site they will hurt it. Look out for the quality directories amongst them, especially serving categories related to the topics of your website. Submitting your website to those quality directories will drive lots of traffic to your site, again all free and even reasonably targeted. The traffic is targeted because if somebody was searching a category in a link-directory, and found your site, it meant he/she was already searching for topics related to your site and thus perhaps is an important customer for your website in the future. Like i said be a bit careful with this step and select only quality directories. Also resubmit your site from time to time if you think you aren't included anymore.
4. Bring On That Signature
Another great free method that is guaranteed to work is register at a lot of forums all over the Internet. Of course again make sure you only join forums that are related to the content on your site as much as possible. When you find a forum, you should join it and firstly post an introduction message describing who you are, what you do and what kind of website you own. Every forum will have a special part for introduction's and you will be amazed by the nice reactions people will give you and how many of them will actually visit your site immediately to know more about you. The next important and most useful step is finding the that forum's control panel where you can set your signature. A signature is a small piece of text usually about 2-5 lines, which you can fill and which is attached to every post you make or have made in the past. If you place a link to your site in this signature, it means that with every post you make you make sure that:
1)People that read that thread will read your post and perhaps visit your site.
2)Your link is added to that website and search engines notice it for sure.
It is not at all weird to see loads of visitors coming in though all the forums you register and actively post at. Even if you registered at a forum years ago, go back and setup that signature, you can't miss out on all those links pointing to your site. This type of promotion is fun because you can actively join a community with a topic you love, discuss it, meet people and all the time you are promoting your site, on the other hand it also takes time and dedication. The best thing again its all free and thus if you are serious about promoting your site but don't have the cash to back that up, this is a great way to start generating some good traffic.
4. Write That Article
The next thing you might do, but this is not for everybody, is writing articles and submit them to free article directories. This again requires time and some skill, but is worth every minute of it. In every article you write you can place links back to your site in the "about the author" part. If you are good at writing articles, the web master that searches for free articles will add your articles to their websites and thus you have more and more links pointing directly to your website. Because you are not pointing a link back to their site (like in the first step) it even means that the link is seen by search engines as a even more important link.(A site wouldn't link to you for any reason, you must be doing something good.) By submitting your articles to the many directories out there you will increase the chance of getting more targeted traffic a lot, and all for free again.
5. Setup RSS Feeds
One last thing i would like to notice is that you could have a look at ways to create RSS feeds for your content. If you aren't a developer yourself i would let this option go for now and return back when you have the money to let somebody develop feeds for you. No need to break your head over just another thing. RSS is a way to deliver you content from your website to the desktop of a user. If a user downloads you feed he can enter it in his feed reading application and every time you add new content to your site he/she will be notified immediately on their desktop. On top of this you can also submit all your RSS feeds to RSS feed directories, just like you would submit your site to quality link directories.
6. Conclusion
Well i hope i could show you some free website promotion tricks in this article, just remember its very important to give it all time. Don't expect overnight delivery because you will be disappointed for sure. But if you do give it time and you also take time to apply some of the described tricks over and over again ( like posting in the forums) i can guarantee you will see an increase in visitors which can mean an increase in profit.
If you want to display this article you have to include the information about the author and a clear link to http://www.free-webmaster-resource.com and http://www.familyguyfreak.com must be visible. You can not re-write the article without permission.
About the Author
Visit PrimeVector's great Web Page Design & Web Master Resource for more tutorials & reviews! Or have some fun at his fan site about Family Guy!
Article Index: Here Home Page: Here
1. You Don't Need Money For Everything
When you have just finished your brand new website i can imagine you would want the whole world to visit it, and preferably keep on coming back for more. If you have money to do some investing in advertisement in any way you have it considerably easier in those first steps then the web master without that cold hard cash backup. But don't fear if you are not in that money group yet, you don't need money for everything. It can of course make life a bit easier, but what isn't there isn't there and the site still needs to be made popular.
2. A Good First Step
A good first step to undertake would be visiting a big search engine and enter a keyword you feel is extremely related to your website. Then write down the first 10 websites you feel are very related to your content and that have a list of partner links displayed on their website. If a website doesn't have list with partner links you have no real chance of getting your link to be displayed, so you can ignore them. So after you found some websites your next step should be contacting the web masters of each one of those websites. Before you contact a web master you make sure you have setup a link on your website pointing to their website, then you contact them in a very friendly manner (not too overly business like) and ask them if they would be interested in displaying a text link or perhaps even a banner to your website. Because you already have a link pointing to them they can see you are serious and perhaps they will place your link too. You have a good chance of being accepted as long as you stay friendly. If you repeat these steps and contact a lot more websites your website will be know much better, and the best thing is that its free. Of course it needs time, but you will definitely feel the impact in the number of visitors. This is especially true if you have a very popular topic and are offering useful content, they will be coming back for more and more.
3. Find Those Quality Directories
The next thing you should do is find free link-directories related to your website and submit your site to be included. Just use a search engine and start to search for link directories. Be very sure that you don't use all the FFA (free for all) directories you find because a lot of them are just junk and rather then being good for your site they will hurt it. Look out for the quality directories amongst them, especially serving categories related to the topics of your website. Submitting your website to those quality directories will drive lots of traffic to your site, again all free and even reasonably targeted. The traffic is targeted because if somebody was searching a category in a link-directory, and found your site, it meant he/she was already searching for topics related to your site and thus perhaps is an important customer for your website in the future. Like i said be a bit careful with this step and select only quality directories. Also resubmit your site from time to time if you think you aren't included anymore.
4. Bring On That Signature
Another great free method that is guaranteed to work is register at a lot of forums all over the Internet. Of course again make sure you only join forums that are related to the content on your site as much as possible. When you find a forum, you should join it and firstly post an introduction message describing who you are, what you do and what kind of website you own. Every forum will have a special part for introduction's and you will be amazed by the nice reactions people will give you and how many of them will actually visit your site immediately to know more about you. The next important and most useful step is finding the that forum's control panel where you can set your signature. A signature is a small piece of text usually about 2-5 lines, which you can fill and which is attached to every post you make or have made in the past. If you place a link to your site in this signature, it means that with every post you make you make sure that:
1)People that read that thread will read your post and perhaps visit your site.
2)Your link is added to that website and search engines notice it for sure.
It is not at all weird to see loads of visitors coming in though all the forums you register and actively post at. Even if you registered at a forum years ago, go back and setup that signature, you can't miss out on all those links pointing to your site. This type of promotion is fun because you can actively join a community with a topic you love, discuss it, meet people and all the time you are promoting your site, on the other hand it also takes time and dedication. The best thing again its all free and thus if you are serious about promoting your site but don't have the cash to back that up, this is a great way to start generating some good traffic.
4. Write That Article
The next thing you might do, but this is not for everybody, is writing articles and submit them to free article directories. This again requires time and some skill, but is worth every minute of it. In every article you write you can place links back to your site in the "about the author" part. If you are good at writing articles, the web master that searches for free articles will add your articles to their websites and thus you have more and more links pointing directly to your website. Because you are not pointing a link back to their site (like in the first step) it even means that the link is seen by search engines as a even more important link.(A site wouldn't link to you for any reason, you must be doing something good.) By submitting your articles to the many directories out there you will increase the chance of getting more targeted traffic a lot, and all for free again.
5. Setup RSS Feeds
One last thing i would like to notice is that you could have a look at ways to create RSS feeds for your content. If you aren't a developer yourself i would let this option go for now and return back when you have the money to let somebody develop feeds for you. No need to break your head over just another thing. RSS is a way to deliver you content from your website to the desktop of a user. If a user downloads you feed he can enter it in his feed reading application and every time you add new content to your site he/she will be notified immediately on their desktop. On top of this you can also submit all your RSS feeds to RSS feed directories, just like you would submit your site to quality link directories.
6. Conclusion
Well i hope i could show you some free website promotion tricks in this article, just remember its very important to give it all time. Don't expect overnight delivery because you will be disappointed for sure. But if you do give it time and you also take time to apply some of the described tricks over and over again ( like posting in the forums) i can guarantee you will see an increase in visitors which can mean an increase in profit.
If you want to display this article you have to include the information about the author and a clear link to http://www.free-webmaster-resource.com and http://www.familyguyfreak.com must be visible. You can not re-write the article without permission.
About the Author
Visit PrimeVector's great Web Page Design & Web Master Resource for more tutorials & reviews! Or have some fun at his fan site about Family Guy!
Article Index: Here Home Page: Here
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Explode Your Google Adsense and Affiliate Commissions Through Niche Blog Content Sites
By Cory Threlfall
Content as we know it is the Life-Blood or FUEL, if you will, of the Internet.
That was and still is the Internets sole purpose, except only now it's commercialized, giving the online entrepreneur the world at their fingers tips.
And the facts are that usually when people first come online it's not to go purchase something, it's to look for Information that will answer a question they might have about a particular product they're interested in and/or to a problem they are dealing with and are searching for a solution.
Ask yourself this, "Why do I go online?"
Does it resemble anything like what I just stated?
Only you can answer that.
These are simply the facts with out a doubt... Period!
Now that you have an idea of WHY people come online, I'm now going to explain to you how you can...
"Explode Your Google Adsense and Affiliate Commissions Through Niche Blog Content Sites"
Did you notice the last two words within the quotations?
That's right, Content Sites.
What are Content Sites?
I think it's pretty self explanatory but the basic definition of a Content Site is this - it's a site that contains targeted content that targets a particular niche or many niches. (niche examples: cars, fitness, hobbies, etc.)
Not quite up to speed on what a blog is, here's a quick definition of a blog - a blog(A.K.A. Web-Log) is simply a place to go and post your personal thoughts that you can share with your subscribers and/or readership and receive feedback.
Now that you know the basic definitions of a Content Site and a Blog lets continue.
Content Sites can contain Hundreds-to-Thousands of pages of keyword rich content, which by the way is exactly what the Search Engines love and will come back for if New content is added on a frequent basis giving the owner of that site lots of opportunity to benefit from the Free traffic inwhich the content pages, or what I like to call Feeder Pages, generate.
So, now that you have an idea of what a Content Site and a Blog is it's now time to tell you how you can build your own Niche Blog Content Site Empire, no matter what your niche is, using Blogs, Google Adsense and ClickBank affiliate products.
Bare in mind that the steps outlined below are only going to be a summarization of the actual process involved.
So, with that said, here it is.
Step #1. Set up a Blog.
The first step is quite simple. All you have to do is set up a Blog either through...
Blogger.com - http://www.blogger.com
or...
Wordpress.org - http://www.wordpress.org
This blog your setting up is going to be the foundation of your Niche Blog Content Site and is where the rest of the pieces of the puzzle are going to be added to once you've set it up.
(Quick Tip: Make sure you use your Target Keywords within your URL of your niche blog and in the Title and Description. VERY Important!)
Once you have your niche blog set up move on to Step # 2.
Step #2. Adding your Google Adsense code.
Depending on your experience with scripting and html, it's now time to add your Google Adsense code to your new niche blog in 3 strategic places.
Google allows you to add 3 Google Adsense blocks only to one page, no more than that, so I recommend one at the Top, one in the Right or Left sidebar depending on the template you choose and one at the Bottom of your blog.
By doing this your almost forcing your reader to click on a link within the Google Adsense block, which is of course, is exactly what you want and where your going to make the money.
The other great thing about Google Adsense is the ads are targeted to the content that you post, giving the reader even more reason to click through.
Here's a few resources for you that will show you how to add the Google Adsense code to your blog using the services I mentioned above if your not sure how to yourself.
Blogger.com: http://help.blogger.com/bin/answer.py? answer=964
Wordpress.org: http://www.acmetech.com/blog/adsense-deluxe/
Simply follow the instructions and you'll have Google Adsense installed on your niche blog in no time.
Step #3. Find a related ClickBank product.
Now it's time to go shopping at ClickBank.com - http://www.clickbank.com - for a related information product that targets your niche.
Once there click on the link Earn Commissions at the bottom.
This will bring to to their directory where you'll find many products to choose from that will target any niche your blog is about.
(Quick Tip: The first 10 listed under each category are the TOP converting programs, meaning... their the ones making the most money.)
If you don't have a ClickBank.com nickname you'll have to sign up for one. It'll only take you a few minutes.
From there, once you've chosen a program to join your going to want to collect all the affiliate materials available, like Articles, Banners, Text Links, etc., because your going to place these on your NEW niche blog site with your affiliate link linked to them so when your reader clicks on them and decides to buy the related information, you get the commission.
Well... there you have it, 3 steps to "Explode Your Google Adsense and Affiliate Commissions Through Niche Blog Content Sites".
Now the only thing left for you to do is to start building an audience by promoting your Blog.
Here's a few resources for you to get started with.
Ping-O-Matic - http://pingomatic.com
RSS Top 55 - http://www.masternewmedia.org/rss/top55
Remember this is just a summarized version and is only going to give you the basic steps, so good luck to you and your Niche Blog Content Site Empire.
About the Author
Cory Threlfall is the Editor and Publisher of a online webmaster publication called... The Internet Wonders eZine, where you'll receive 'Daily' via the Web or RSS syndication Expert Articles, Product Reviews, HOT Tips, and More on how to Promote and Build your business online. Go NOW to ==> http://www.internetwondersezine.com
Article Index: Here Home Page: Here
Content as we know it is the Life-Blood or FUEL, if you will, of the Internet.
That was and still is the Internets sole purpose, except only now it's commercialized, giving the online entrepreneur the world at their fingers tips.
And the facts are that usually when people first come online it's not to go purchase something, it's to look for Information that will answer a question they might have about a particular product they're interested in and/or to a problem they are dealing with and are searching for a solution.
Ask yourself this, "Why do I go online?"
Does it resemble anything like what I just stated?
Only you can answer that.
These are simply the facts with out a doubt... Period!
Now that you have an idea of WHY people come online, I'm now going to explain to you how you can...
"Explode Your Google Adsense and Affiliate Commissions Through Niche Blog Content Sites"
Did you notice the last two words within the quotations?
That's right, Content Sites.
What are Content Sites?
I think it's pretty self explanatory but the basic definition of a Content Site is this - it's a site that contains targeted content that targets a particular niche or many niches. (niche examples: cars, fitness, hobbies, etc.)
Not quite up to speed on what a blog is, here's a quick definition of a blog - a blog(A.K.A. Web-Log) is simply a place to go and post your personal thoughts that you can share with your subscribers and/or readership and receive feedback.
Now that you know the basic definitions of a Content Site and a Blog lets continue.
Content Sites can contain Hundreds-to-Thousands of pages of keyword rich content, which by the way is exactly what the Search Engines love and will come back for if New content is added on a frequent basis giving the owner of that site lots of opportunity to benefit from the Free traffic inwhich the content pages, or what I like to call Feeder Pages, generate.
So, now that you have an idea of what a Content Site and a Blog is it's now time to tell you how you can build your own Niche Blog Content Site Empire, no matter what your niche is, using Blogs, Google Adsense and ClickBank affiliate products.
Bare in mind that the steps outlined below are only going to be a summarization of the actual process involved.
So, with that said, here it is.
Step #1. Set up a Blog.
The first step is quite simple. All you have to do is set up a Blog either through...
Blogger.com - http://www.blogger.com
or...
Wordpress.org - http://www.wordpress.org
This blog your setting up is going to be the foundation of your Niche Blog Content Site and is where the rest of the pieces of the puzzle are going to be added to once you've set it up.
(Quick Tip: Make sure you use your Target Keywords within your URL of your niche blog and in the Title and Description. VERY Important!)
Once you have your niche blog set up move on to Step # 2.
Step #2. Adding your Google Adsense code.
Depending on your experience with scripting and html, it's now time to add your Google Adsense code to your new niche blog in 3 strategic places.
Google allows you to add 3 Google Adsense blocks only to one page, no more than that, so I recommend one at the Top, one in the Right or Left sidebar depending on the template you choose and one at the Bottom of your blog.
By doing this your almost forcing your reader to click on a link within the Google Adsense block, which is of course, is exactly what you want and where your going to make the money.
The other great thing about Google Adsense is the ads are targeted to the content that you post, giving the reader even more reason to click through.
Here's a few resources for you that will show you how to add the Google Adsense code to your blog using the services I mentioned above if your not sure how to yourself.
Blogger.com: http://help.blogger.com/bin/answer.py? answer=964
Wordpress.org: http://www.acmetech.com/blog/adsense-deluxe/
Simply follow the instructions and you'll have Google Adsense installed on your niche blog in no time.
Step #3. Find a related ClickBank product.
Now it's time to go shopping at ClickBank.com - http://www.clickbank.com - for a related information product that targets your niche.
Once there click on the link Earn Commissions at the bottom.
This will bring to to their directory where you'll find many products to choose from that will target any niche your blog is about.
(Quick Tip: The first 10 listed under each category are the TOP converting programs, meaning... their the ones making the most money.)
If you don't have a ClickBank.com nickname you'll have to sign up for one. It'll only take you a few minutes.
From there, once you've chosen a program to join your going to want to collect all the affiliate materials available, like Articles, Banners, Text Links, etc., because your going to place these on your NEW niche blog site with your affiliate link linked to them so when your reader clicks on them and decides to buy the related information, you get the commission.
Well... there you have it, 3 steps to "Explode Your Google Adsense and Affiliate Commissions Through Niche Blog Content Sites".
Now the only thing left for you to do is to start building an audience by promoting your Blog.
Here's a few resources for you to get started with.
Ping-O-Matic - http://pingomatic.com
RSS Top 55 - http://www.masternewmedia.org/rss/top55
Remember this is just a summarized version and is only going to give you the basic steps, so good luck to you and your Niche Blog Content Site Empire.
About the Author
Cory Threlfall is the Editor and Publisher of a online webmaster publication called... The Internet Wonders eZine, where you'll receive 'Daily' via the Web or RSS syndication Expert Articles, Product Reviews, HOT Tips, and More on how to Promote and Build your business online. Go NOW to ==> http://www.internetwondersezine.com
Article Index: Here Home Page: Here
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
New and Old Search Engine List
Tuesday, January 17, 2006
Search Engines
Giga Blast
http://www.gigablast.com
Google
http://www.google.com
HotBot
http://www.hotbot.com
iWon
http://www.iwon.com
LookSmart
http://www.looksmart.com
Lycos
http://www.lycos.com
MSN Search
http://search.msn.com
Netscape Search
http://search.netscape.com
Overture
http://www.overture.com
Teoma
http://www.teoma.com
WiseNut
http://www.wisenut.com
AllTheWeb
http://www.alltheweb.com
AltaVista
http://www.altavista.com
AOL Search
http://search.aol.com
Ask Jeeves
http://www.askjeeves.com
New Search Engines
BrainBoost
http://www.brainboost.com
Nokodo
http://nokodo.com
Answers
http://www.answers.com
Accoona
http://www.Accoona.com
Blingo
http://www.blingo.com
Snap
http://www.snap.com
Clusty
http://www.clusty.com
Jux2
http://www.jux2.com
Blinkx
http://www.blinkx.com
YooFindit
http://www.yoofindit.com
Ujiko
http://www.ujiko.com
Ice Rocket
http://www.icerocket.com
Mooter
http://www.mooter.com/moot
Microsoft Beta
http://beta.search.msn.com
Eurekster
http://www.eurekster.com
KartOO
http://www.kartoo.com/
Article Index: Here Home Page: Here
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Free Search Engine Submission List
Saturday, January 14, 2006
Free Search Engine Submission List
SEO Articles & Other Useful Info: Here Home Page: Here
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Off-shoring / Outsourcing Benefits: Difficult to Ignore
Off-shoring / Outsourcing Benefits: Difficult to Ignore by John Parker
Unable to ignore the many benefits of the IT off-shoring / outsourcing trend, market researchers are predicting a substantial jump from 20% to 50% in the number of companies that outsource work, mainly to India.
According to the study, cost savings from outsourcing are much too persuasive to ignore. Many, highly aggressive outsourcing campaigns have helped companies to dramatically cut costs and show a significant growth in company profits.
Money saving, large profits, a result of off-shoring / outsourcing are responsible for the enticingly sweet lure it holds out. As well, advanced technological i.e. secure networks, line / storage leasing all contribute to make it painlessly possible for IT managers on a tight budget, to transition work to an overseas service provider.
As technology becomes cheaper and more reliable, not only multinationals are off-shoring / outsourcing, even small start-ups with under-sized budgets are jumping at the opportunity to make money by joining the off-shoring / outsourcing trend.
According to a lead researcher, sob stories circulating about off-shoring / outsourcing are often due to bad processes followed at home rather than the result of off-shoring / outsourcing work. The trend of off-shoring / outsourcing payroll, HR and benefits work has proved to be extremely successful, a clear indication that the process works, and can only get better.
Kana Software Inc., a California-based company is a successful example of IT off-shoring / outsourcing. Getting their research and development done in India, they are receiving top quality work at a fraction of what it cost to have it done at home.
IT managers across the country continue to find they can cut their budgets by as much as 40%, simply by sending work to an IT service provider in India. High savings for top quality work, what further incentive would an IT manager need to off-shore / outsource IT-related work to a service provider
About the Author
For further information on offshore outsourcing and offshore software development, please visit http://www.a1technology.com
Article Index: Here Home Page: Here
Unable to ignore the many benefits of the IT off-shoring / outsourcing trend, market researchers are predicting a substantial jump from 20% to 50% in the number of companies that outsource work, mainly to India.
According to the study, cost savings from outsourcing are much too persuasive to ignore. Many, highly aggressive outsourcing campaigns have helped companies to dramatically cut costs and show a significant growth in company profits.
Money saving, large profits, a result of off-shoring / outsourcing are responsible for the enticingly sweet lure it holds out. As well, advanced technological i.e. secure networks, line / storage leasing all contribute to make it painlessly possible for IT managers on a tight budget, to transition work to an overseas service provider.
As technology becomes cheaper and more reliable, not only multinationals are off-shoring / outsourcing, even small start-ups with under-sized budgets are jumping at the opportunity to make money by joining the off-shoring / outsourcing trend.
According to a lead researcher, sob stories circulating about off-shoring / outsourcing are often due to bad processes followed at home rather than the result of off-shoring / outsourcing work. The trend of off-shoring / outsourcing payroll, HR and benefits work has proved to be extremely successful, a clear indication that the process works, and can only get better.
Kana Software Inc., a California-based company is a successful example of IT off-shoring / outsourcing. Getting their research and development done in India, they are receiving top quality work at a fraction of what it cost to have it done at home.
IT managers across the country continue to find they can cut their budgets by as much as 40%, simply by sending work to an IT service provider in India. High savings for top quality work, what further incentive would an IT manager need to off-shore / outsource IT-related work to a service provider
About the Author
For further information on offshore outsourcing and offshore software development, please visit http://www.a1technology.com
Article Index: Here Home Page: Here
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Outsourcing - Long Term Benefits
Outsourcing - Long Term Benefits by John Parker
Outsourcing -- the practice of using outside firms to handle work normally performed within a company -- is a familiar concept to many entrepreneurs. Small companies routinely outsource their payroll processing, accounting, distribution and many other important functions -- often because they have no other choice. Many large companies turn to outsourcing to cut costs. In response, entire industries have evolved to serve companies´ outsourcing needs.
Outsourcing can provide a number of long-term benefits:-
Control capital costs: Outsourcing converts fixed costs into variable costs, releases capital for investment elsewhere in your business, and allows you to avoid large expenditures in the early stages of your business.
Increase efficiency: Companies that do everything themselves have much higher research, development, marketing and distribution expenses, all of which must be passed on to customers. An outside provider's cost structure and economy of scale can give your firm an important competitive advantage.
Reduce labor costs: Hiring and training staff for short-term or peripheral projects can be very expensive, and temporary employees don't always live up to your expectations. Outsourcing lets you focus your human resources where you need them most.
Start new projects quickly: A good outsourcing firm has the resources to start a project right away. Handling the same project in house might involve taking weeks or months to hire the right people, train them and provide the support they need. And if a project requires major capital investments (such as building a series of distribution centers), the startup process can be even more difficult. Focus on your core business: Every business has limited resources, and every manager has limited time and attention. Outsourcing can help your business to shift its focus from peripheral activities toward work that serves the customer, and it can help managers set their priorities more clearly. Level the playing field: Most small firms simply can't afford to match the in-house support services that larger companies maintain. Outsourcing can help small firms act "big" by giving them access to the same economies of scale, efficiency and expertise that large companies enjoy. Reduce risk: Every business investment carries a certain amount of risk. Markets, competition, government regulations, financial conditions and technologies all change very quickly. Outsourcing providers assume and manage this risk for you, and they generally are much better at deciding how to avoid risk in their areas of expertise.
About the Author
For further information on offshore outsourcing and offshore software development, please visit http://www.a1technology.com.
Article Index: Here Home Page: Here
Outsourcing -- the practice of using outside firms to handle work normally performed within a company -- is a familiar concept to many entrepreneurs. Small companies routinely outsource their payroll processing, accounting, distribution and many other important functions -- often because they have no other choice. Many large companies turn to outsourcing to cut costs. In response, entire industries have evolved to serve companies´ outsourcing needs.
Outsourcing can provide a number of long-term benefits:-
Control capital costs: Outsourcing converts fixed costs into variable costs, releases capital for investment elsewhere in your business, and allows you to avoid large expenditures in the early stages of your business.
Increase efficiency: Companies that do everything themselves have much higher research, development, marketing and distribution expenses, all of which must be passed on to customers. An outside provider's cost structure and economy of scale can give your firm an important competitive advantage.
Reduce labor costs: Hiring and training staff for short-term or peripheral projects can be very expensive, and temporary employees don't always live up to your expectations. Outsourcing lets you focus your human resources where you need them most.
Start new projects quickly: A good outsourcing firm has the resources to start a project right away. Handling the same project in house might involve taking weeks or months to hire the right people, train them and provide the support they need. And if a project requires major capital investments (such as building a series of distribution centers), the startup process can be even more difficult. Focus on your core business: Every business has limited resources, and every manager has limited time and attention. Outsourcing can help your business to shift its focus from peripheral activities toward work that serves the customer, and it can help managers set their priorities more clearly. Level the playing field: Most small firms simply can't afford to match the in-house support services that larger companies maintain. Outsourcing can help small firms act "big" by giving them access to the same economies of scale, efficiency and expertise that large companies enjoy. Reduce risk: Every business investment carries a certain amount of risk. Markets, competition, government regulations, financial conditions and technologies all change very quickly. Outsourcing providers assume and manage this risk for you, and they generally are much better at deciding how to avoid risk in their areas of expertise.
About the Author
For further information on offshore outsourcing and offshore software development, please visit http://www.a1technology.com.
Article Index: Here Home Page: Here
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Choosing The Right Strategy for your Online Business: Pay for Inclusion vs Pay per Click
Choosing The Right Strategy For Your Online Business: Pay for Inclusion versus Pay per Click
By Richard Zwicky
Back in the old days of the Internet - in 1993, - there were 284 locations on the entire World Wide Web. According to Bill Clinton, only 8 of them ended in .com or .net when he was sworn into office. As of January 1, 2003, there were 171,000,000 domain hosts in use. In 1995, the largest search engine database was Altavista, and it had most of the Internet categorized. Today Google and FASTsearch own the largest databases. Yet neither one of them has even 10% of the Internet covered. It's estimated that more than 8,000,000 web pages are added to the Internet every day. None of the search engines are able to keep up to that pace. So how will your website stand out? How will it acquire the traffic it needs to succeed? There are many ways to approach the issue of marketing an online business, but for the sake of this article, we'll concern ourselves solely with online tools, and ways to expedite success. In that vein, we'll concern ourselves with Pay for Inclusion and Pay for Placement (or Pay per Click) advertising.
Some engines, such as AltaVista, Inktomi, Looksmart and FAST, use a pay for inclusion model. What this means is that to be guaranteed to be found within that specific search engine index, the website operator must pay a fee to be listed. It's similar to the fee a business pays for a Yellow Pages listing. These fees vary from monthly to annual. Looksmart charges a listing fee, plus a fee of $0.15 per clickthrough.
Engaging a Pay-for-Inclusion service does not come with any placement guarantees. If your website is not properly optimized, but you paid an inclusion fee, it is guaranteed to be indexed and listed somewhere within that search engine. If you want to ensure success with a Pay-for-Inclusion search engine, then your website must still be optimized. Without proper optimization, which includes an analysis from the perspective of all the factors that the search engines look for, a pay for inclusion service will not deliver the desired benefits to the website operator.
When properly matched with a comprehensive Search Engine Optimization regimen, a Pay for Inclusion program will result in powerful results: Qualified Traffic, Customers, and Relevant Traffic.
Pay per Click advertising is the process by which a web site operator can arrange for a website to be placed in a pre-defined position within certain search engines, such as Overture.
Search Engine Placement is always a Pay-Per-Click solution. While advertising websites are only permitted to buy advertising in search queries that are relevant to their content, they are not sorted by relevance but rather purely based on bid value.
Pay per click services allow advertisers to bid for each visitor directed through to their web site, based upon the number of clicks the ad receives. Pay per Click search engine placement should be realistically viewed for what it is - an online auction. Advertisers bid against each other for a fixed position within a list of search results. The advertiser who bids the most is given the top spot in the list. Each advertiser bids according to their budget, and has to know his or her Return On Investment (ROI) to determine how much money should be spent on acquiring new customers.
How Do I Know Which Strategy Is Right For My Website? For those advertisers where the ROI is sensible or worthwhile, pay per click search engines are valuable customer acquisition tools. But is it right for you? While it can be expensive, here's a way for you to easily determine the ROI for your online business, and determine if it is the right choice for you. Take out a sheet of paper, and at the top of the sheet mark down the average price of the goods you sell - we'll use $100.00 for the purpose of the example. From that number, make some simple and basic calculations, outlined here:
$100.00 Sale Amount -$ 50.00 Cost of Goods -$ 5.00 Transaction Cost (bank charges, credit card) -$ 8.50 Shipping Fees (This assumes you're delivering a product, it needs a box, label, and has a delivery cost. -$ 10.00 Customer support costs - time on phone, email, etc... supporting and processing the transaction. What's 1 hour of your time worth? $ 26.50 = Margin Assuming this margin is correct for your website, is a Pay per Click campaign right for you? You'll need to look at your stats to judge this properly. You need to determine how many of your visitors are converting into buyers. IF your website has a 4% conversion rate, and your category is moderately competitive, you will probably need to budget at least $1.00 per click to get spot #3. Spot #3 is important because more often than not it's the top 3 spots per page of search engine results that are reserved for Pay per Click advertisers.
Assuming your website gets into the top three spots, here's how the math works if you get 100 clicks in a month. Since it's all percentage based, the same holds true if you get 25 clicks or 10,000 clicks.
100 clicks @ $1.00 per click = $100.00 cost 4% conversion = 4 sales = 4x $26.50 (margin on sale) = $106.00 Profit = $ 6.00
So, if the above were true, and IF the pay per click advertisement sent you 100 visitors per month, you would make only $6.00. Would you make much less having spot #4 instead of spot #3 ? If it meant one less sale a month, that would be worth it. You would make $70.00 more by selling less! Does spot #3 get much more traffic than relevant results in spots 4 through 10? Not at all for spot # 4, 5, 6, and only a little bit more for spot #'s 7-10. Remember, people usually look at the title or site description to see if it is relevant. Pay per Click is worth the money if your website is not found under any relevant queries in the top 20, but its value drops quickly if a website is found easily in the free listings within the search engines.
Is Pay for Inclusion Less Expensive? If we use the same calculation as above, and your website had 4 sales from a pay for inclusion engine where you paid $39.00 per year, or $3.25 / month, your profit would have been $103.25.
What About The Cost Of Search Engine Optimization? Search engine optimization does not have to be expensive. You can do the work yourself, but you need to ensure that it makes sense to do so. By this I mean, is doing it yourself a cost efficient, business proposition? Any time that you as an individual put into search engine optimization is time that you take away from business fundamentals and essentials. It's time away from customer support, content creation, service, administration, product research, other marketing, etc... What is that time worth? It's got to be part of the ROI calculation too. More and more people are choosing to outsource this work. It's estimated that 70% of online businesses will outsource non-core operations this year. It only makes sense. It's smart business to focus on what you know and do well and to hire others to support you in the other areas. Not many smart businessmen write their own contracts - they get their lawyer to do it. They want to ensure it's done right. Doing it right in the first place saves money in the long run. Outsourcing means getting someone else to do the work for you, properly. It does not mean getting someone to tell you what to do, or how to do things.
What's Right For Your Website? In the long run, a website operator that has a well optimized website will beat out a non-optimized website that concentrates on Pay per Click advertising for customer acquisition every day of the year. He may make fewer sales in a year, but he will make more profit from each sale. If the website is properly optimized, it will enjoy better placement in more search engines. This means it will survive, and prosper in the long run.
About the Author
Richard Zwicky is a founder and the CEO of Metamend Software, a Victoria B.C. based firm whose cutting edge Search Engine Optimization software has been recognized around the world as a leader in its field. Employing a staff of 10, the firm's business comes from around the world, with clients from every continent. Most recently the company was recognized for their geo-locational, or GIS technology, which correlates online businesses with their physical locations.
Article Index: Here Home Page: Here
By Richard Zwicky
Back in the old days of the Internet - in 1993, - there were 284 locations on the entire World Wide Web. According to Bill Clinton, only 8 of them ended in .com or .net when he was sworn into office. As of January 1, 2003, there were 171,000,000 domain hosts in use. In 1995, the largest search engine database was Altavista, and it had most of the Internet categorized. Today Google and FASTsearch own the largest databases. Yet neither one of them has even 10% of the Internet covered. It's estimated that more than 8,000,000 web pages are added to the Internet every day. None of the search engines are able to keep up to that pace. So how will your website stand out? How will it acquire the traffic it needs to succeed? There are many ways to approach the issue of marketing an online business, but for the sake of this article, we'll concern ourselves solely with online tools, and ways to expedite success. In that vein, we'll concern ourselves with Pay for Inclusion and Pay for Placement (or Pay per Click) advertising.
Some engines, such as AltaVista, Inktomi, Looksmart and FAST, use a pay for inclusion model. What this means is that to be guaranteed to be found within that specific search engine index, the website operator must pay a fee to be listed. It's similar to the fee a business pays for a Yellow Pages listing. These fees vary from monthly to annual. Looksmart charges a listing fee, plus a fee of $0.15 per clickthrough.
Engaging a Pay-for-Inclusion service does not come with any placement guarantees. If your website is not properly optimized, but you paid an inclusion fee, it is guaranteed to be indexed and listed somewhere within that search engine. If you want to ensure success with a Pay-for-Inclusion search engine, then your website must still be optimized. Without proper optimization, which includes an analysis from the perspective of all the factors that the search engines look for, a pay for inclusion service will not deliver the desired benefits to the website operator.
When properly matched with a comprehensive Search Engine Optimization regimen, a Pay for Inclusion program will result in powerful results: Qualified Traffic, Customers, and Relevant Traffic.
Pay per Click advertising is the process by which a web site operator can arrange for a website to be placed in a pre-defined position within certain search engines, such as Overture.
Search Engine Placement is always a Pay-Per-Click solution. While advertising websites are only permitted to buy advertising in search queries that are relevant to their content, they are not sorted by relevance but rather purely based on bid value.
Pay per click services allow advertisers to bid for each visitor directed through to their web site, based upon the number of clicks the ad receives. Pay per Click search engine placement should be realistically viewed for what it is - an online auction. Advertisers bid against each other for a fixed position within a list of search results. The advertiser who bids the most is given the top spot in the list. Each advertiser bids according to their budget, and has to know his or her Return On Investment (ROI) to determine how much money should be spent on acquiring new customers.
How Do I Know Which Strategy Is Right For My Website? For those advertisers where the ROI is sensible or worthwhile, pay per click search engines are valuable customer acquisition tools. But is it right for you? While it can be expensive, here's a way for you to easily determine the ROI for your online business, and determine if it is the right choice for you. Take out a sheet of paper, and at the top of the sheet mark down the average price of the goods you sell - we'll use $100.00 for the purpose of the example. From that number, make some simple and basic calculations, outlined here:
$100.00 Sale Amount -$ 50.00 Cost of Goods -$ 5.00 Transaction Cost (bank charges, credit card) -$ 8.50 Shipping Fees (This assumes you're delivering a product, it needs a box, label, and has a delivery cost. -$ 10.00 Customer support costs - time on phone, email, etc... supporting and processing the transaction. What's 1 hour of your time worth? $ 26.50 = Margin Assuming this margin is correct for your website, is a Pay per Click campaign right for you? You'll need to look at your stats to judge this properly. You need to determine how many of your visitors are converting into buyers. IF your website has a 4% conversion rate, and your category is moderately competitive, you will probably need to budget at least $1.00 per click to get spot #3. Spot #3 is important because more often than not it's the top 3 spots per page of search engine results that are reserved for Pay per Click advertisers.
Assuming your website gets into the top three spots, here's how the math works if you get 100 clicks in a month. Since it's all percentage based, the same holds true if you get 25 clicks or 10,000 clicks.
100 clicks @ $1.00 per click = $100.00 cost 4% conversion = 4 sales = 4x $26.50 (margin on sale) = $106.00 Profit = $ 6.00
So, if the above were true, and IF the pay per click advertisement sent you 100 visitors per month, you would make only $6.00. Would you make much less having spot #4 instead of spot #3 ? If it meant one less sale a month, that would be worth it. You would make $70.00 more by selling less! Does spot #3 get much more traffic than relevant results in spots 4 through 10? Not at all for spot # 4, 5, 6, and only a little bit more for spot #'s 7-10. Remember, people usually look at the title or site description to see if it is relevant. Pay per Click is worth the money if your website is not found under any relevant queries in the top 20, but its value drops quickly if a website is found easily in the free listings within the search engines.
Is Pay for Inclusion Less Expensive? If we use the same calculation as above, and your website had 4 sales from a pay for inclusion engine where you paid $39.00 per year, or $3.25 / month, your profit would have been $103.25.
What About The Cost Of Search Engine Optimization? Search engine optimization does not have to be expensive. You can do the work yourself, but you need to ensure that it makes sense to do so. By this I mean, is doing it yourself a cost efficient, business proposition? Any time that you as an individual put into search engine optimization is time that you take away from business fundamentals and essentials. It's time away from customer support, content creation, service, administration, product research, other marketing, etc... What is that time worth? It's got to be part of the ROI calculation too. More and more people are choosing to outsource this work. It's estimated that 70% of online businesses will outsource non-core operations this year. It only makes sense. It's smart business to focus on what you know and do well and to hire others to support you in the other areas. Not many smart businessmen write their own contracts - they get their lawyer to do it. They want to ensure it's done right. Doing it right in the first place saves money in the long run. Outsourcing means getting someone else to do the work for you, properly. It does not mean getting someone to tell you what to do, or how to do things.
What's Right For Your Website? In the long run, a website operator that has a well optimized website will beat out a non-optimized website that concentrates on Pay per Click advertising for customer acquisition every day of the year. He may make fewer sales in a year, but he will make more profit from each sale. If the website is properly optimized, it will enjoy better placement in more search engines. This means it will survive, and prosper in the long run.
About the Author
Richard Zwicky is a founder and the CEO of Metamend Software, a Victoria B.C. based firm whose cutting edge Search Engine Optimization software has been recognized around the world as a leader in its field. Employing a staff of 10, the firm's business comes from around the world, with clients from every continent. Most recently the company was recognized for their geo-locational, or GIS technology, which correlates online businesses with their physical locations.
Article Index: Here Home Page: Here
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Web Writing's Evolution: The Web Content Market for Writers
By Melissa Brewer
When It All Began: The First Web Writings
While there weren't many online writers in the formative years of the web, if you were around then, you know what it was like. What I remember most about the web back then (the Al Gore days?) was the plain text, 10-point courier font that was consistent with 90% of the websites I encountered. Searching the web was a pain, but reading the web on-screen was impossible. By the end of the day I was completely nuts and half-blind. I would print out what looked to be a thousand pages of text and take it home to read and highlight. Even on paper, the font caused my eyes to be squinty and my head to ache. I probably drank two liters of coffee a day to keep my eyes moving across the page. The next day I would return to the school computer and begin again. The web was a pain, but it was still a fascinating source of information that was free and at my fingertips.
A year or two later, web design evolved into flashing text and moving GIF's that danced across the page. Words were scarce, and oftentimes, filled with unbelievable claims and brazen, nothing's-too-wild hype. There are still a few of these sites up on the web today, but consumers shy far away from them when it comes to online shopping. Thank you, Jakob Neilson! While Jakob didn't change the writing itself, really, he DID change the way it was displayed and warned that blatant commercialism sent customers running for cover. Because of his research (available at useit.com) millions of websites changed the way they did business, and learned about relationship building and credibility building. Web designers and writers began to learn and understand the nature of the web and the process of converting website visitors into loyal readers. Web text became readable, scannable, and interesting. By 1998, I was using the web on a regular basis again. While I still encountered many ugly, unreadable websites, I discovered a few gems and I was hooked on the "free information" movement again.
Web Writing Markets Today
Between web designers and web writers, the web has evolved into a medium that is not only scannable, but also readable. Thousands of websites hire content writers to create interesting, compelling, emotional content for their customers. While it is true that online business has lulled, the truth is that online content is here to stay. As you may know from a statistics class, there is really no way that 100% of online businesses will crash and burn. For every website that is on the web today, there will be two online tomorrow. Web business moves at a quick pace; but as one dot-com crashes and burns, another is submitting their press release to online venues around the world.
Understanding the web writing markets is crucial to success for online writers. Many writers get frustrated because they can't find work or don't know where to start. An understanding of the term "content" is a good start to understanding the companies that need content.
Online content today consists of: *Web sales copy *Filler *Articles *Online tutorials *Online user manuals *Newsletter writing *Online press releases *Online journalism *Flash movie scripts *Online game scripts *Online ads
Because the web is evolving so quickly, the type of content a website needs depends on their purpose or goal. Web sales copy, of course, is meant to produce sales. But if a website has sales copy alone, their users may get turned off. How do they level out the hype? They hire writers to write objective content such as articles and filler. Websites also understand the importance of interactivity; interactive elements allow readers and customers to get involved. Surveys and "talk back" features help establish a relationship with website visitors. In addition to these elements, website also have the goal of establishing an ongoing relationship with their users. Newsletters and discussion lists provide a quick reminder and a steady outreach to a website's target audience. Freelance writers create email content to fulfill this goal.
So, how big is the online content market?
"Huge!" says Rachel McAlpine, founder of the Quality Web Content Club, (http://www.webpagecontent.com) "Creating and maintaining web sites is a team job that requires many areas of expertise." "My most successful work so far is a horoscope column, believe it or not," says Brandi Jasmine, a freelance writer and digital photographer. (http://www.brandijasmine.com) Does she think there is enough work to go around? "I do, definitely. Actually I think that the `dot.bomb' has helped freelancers. I have had no trouble getting freelance work, it's the `full time jobs' that seem thin, few and far between. Portals and online publications are looking more to outsourcing and syndicated material as things get tight."
Looking Ahead - The Future of Web Writing Markets
Can you image the web without decent writers? When I think of a web without professional writers, I often think of my well-meaning friends and neighbors who have often showed me their love poems and essays, eagerly asking me, "How much money can I get when I publish this?"
I try to imagine my old boss writing an online newsletter or my father writing sales copy. (Which could happen; Dad's an engineer and the old boss a CEO --but I doubt you would want to read it ;-) I think back to the days where term papers and transcripts were the "free information" on the web.
Whatever the future of content is, I know that the "free information" of the olden days was free for a reason. The content writing of today pays well, and the content of tomorrow is promising. As the web matures, the duties of writers expand and solidify. There is a reason that a website's writing doesn't work or a newsletter can't get any subscribers. This is where the online content writer comes in. We're the ones who will make it work.
"Web content writers need to know where we fit in, and make sure we have expertise in our own field. In the end, all you need is three or four big clients," Rachel McAlpine says.
So, are you ready to go out and seek them?
*This article originally appeared in Web Writing Buzz Newsletter in April of 2000.
About the Author
Melissa Brewer is a full-time freelance writer and author of The Writer's Online Survival Guide, available at http://www.webwritingbuzz.com. She hosts a website for professional freelance writers and she publishes a free weekly newsletter, The Web Writing Buzz, featuring articles on freelancing, writing jobs and publishing news from around the web.
Article Index: Here Home Page: Here
When It All Began: The First Web Writings
While there weren't many online writers in the formative years of the web, if you were around then, you know what it was like. What I remember most about the web back then (the Al Gore days?) was the plain text, 10-point courier font that was consistent with 90% of the websites I encountered. Searching the web was a pain, but reading the web on-screen was impossible. By the end of the day I was completely nuts and half-blind. I would print out what looked to be a thousand pages of text and take it home to read and highlight. Even on paper, the font caused my eyes to be squinty and my head to ache. I probably drank two liters of coffee a day to keep my eyes moving across the page. The next day I would return to the school computer and begin again. The web was a pain, but it was still a fascinating source of information that was free and at my fingertips.
A year or two later, web design evolved into flashing text and moving GIF's that danced across the page. Words were scarce, and oftentimes, filled with unbelievable claims and brazen, nothing's-too-wild hype. There are still a few of these sites up on the web today, but consumers shy far away from them when it comes to online shopping. Thank you, Jakob Neilson! While Jakob didn't change the writing itself, really, he DID change the way it was displayed and warned that blatant commercialism sent customers running for cover. Because of his research (available at useit.com) millions of websites changed the way they did business, and learned about relationship building and credibility building. Web designers and writers began to learn and understand the nature of the web and the process of converting website visitors into loyal readers. Web text became readable, scannable, and interesting. By 1998, I was using the web on a regular basis again. While I still encountered many ugly, unreadable websites, I discovered a few gems and I was hooked on the "free information" movement again.
Web Writing Markets Today
Between web designers and web writers, the web has evolved into a medium that is not only scannable, but also readable. Thousands of websites hire content writers to create interesting, compelling, emotional content for their customers. While it is true that online business has lulled, the truth is that online content is here to stay. As you may know from a statistics class, there is really no way that 100% of online businesses will crash and burn. For every website that is on the web today, there will be two online tomorrow. Web business moves at a quick pace; but as one dot-com crashes and burns, another is submitting their press release to online venues around the world.
Understanding the web writing markets is crucial to success for online writers. Many writers get frustrated because they can't find work or don't know where to start. An understanding of the term "content" is a good start to understanding the companies that need content.
Online content today consists of: *Web sales copy *Filler *Articles *Online tutorials *Online user manuals *Newsletter writing *Online press releases *Online journalism *Flash movie scripts *Online game scripts *Online ads
Because the web is evolving so quickly, the type of content a website needs depends on their purpose or goal. Web sales copy, of course, is meant to produce sales. But if a website has sales copy alone, their users may get turned off. How do they level out the hype? They hire writers to write objective content such as articles and filler. Websites also understand the importance of interactivity; interactive elements allow readers and customers to get involved. Surveys and "talk back" features help establish a relationship with website visitors. In addition to these elements, website also have the goal of establishing an ongoing relationship with their users. Newsletters and discussion lists provide a quick reminder and a steady outreach to a website's target audience. Freelance writers create email content to fulfill this goal.
So, how big is the online content market?
"Huge!" says Rachel McAlpine, founder of the Quality Web Content Club, (http://www.webpagecontent.com) "Creating and maintaining web sites is a team job that requires many areas of expertise." "My most successful work so far is a horoscope column, believe it or not," says Brandi Jasmine, a freelance writer and digital photographer. (http://www.brandijasmine.com) Does she think there is enough work to go around? "I do, definitely. Actually I think that the `dot.bomb' has helped freelancers. I have had no trouble getting freelance work, it's the `full time jobs' that seem thin, few and far between. Portals and online publications are looking more to outsourcing and syndicated material as things get tight."
Looking Ahead - The Future of Web Writing Markets
Can you image the web without decent writers? When I think of a web without professional writers, I often think of my well-meaning friends and neighbors who have often showed me their love poems and essays, eagerly asking me, "How much money can I get when I publish this?"
I try to imagine my old boss writing an online newsletter or my father writing sales copy. (Which could happen; Dad's an engineer and the old boss a CEO --but I doubt you would want to read it ;-) I think back to the days where term papers and transcripts were the "free information" on the web.
Whatever the future of content is, I know that the "free information" of the olden days was free for a reason. The content writing of today pays well, and the content of tomorrow is promising. As the web matures, the duties of writers expand and solidify. There is a reason that a website's writing doesn't work or a newsletter can't get any subscribers. This is where the online content writer comes in. We're the ones who will make it work.
"Web content writers need to know where we fit in, and make sure we have expertise in our own field. In the end, all you need is three or four big clients," Rachel McAlpine says.
So, are you ready to go out and seek them?
*This article originally appeared in Web Writing Buzz Newsletter in April of 2000.
About the Author
Melissa Brewer is a full-time freelance writer and author of The Writer's Online Survival Guide, available at http://www.webwritingbuzz.com. She hosts a website for professional freelance writers and she publishes a free weekly newsletter, The Web Writing Buzz, featuring articles on freelancing, writing jobs and publishing news from around the web.
Article Index: Here Home Page: Here
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Outsourcing Quiz: Cheap vs. Good
Someone can say, 'Why do you oppose this?' So I'd like to prevent such attacks and tell that this article is dedicated mainly to the issue if it's worth to look for the cheapest solution.
Software and web development market is overwhelmed nowadays. Hence, as soon as there is a possibility to get something for nothing the usual approach in search for developers is a choice of the lowest price. The logic is understandable enough, 'Why should I pay $1000 for this bit of software if I can find somebody that will develop the same for as much as $200?' Is it true? I bet it is.
Anyhow, think once again about the phrase 'something for nothing'. Do you really believe it's possible? If you really think so, I'd suggest you should consider several issues while picking up a developer.
1. You are paying for what you are getting.
Normally, any developer will charge you on a basis of the total man-hour they need to complete the project. Talking about offshore development will let us take the price of $8-$15 per man-hour as a base. So any project's price consists roughly of these two elements. Should you want to get a lower cost, you should either negotiate the lower hourly rate, or find people who need less time to develop the application. However, as soon as you won't fall lower than $8 at any Indian company (not prestigious enough to charge extra money for quality insurance etc.), let's look for somebody who needs just less time.
2. People can do as much work per hour as they can.
It's obvious, different people have different efficiency. So if it will take just 2 weeks to develop a simple application for some programmer, it can take several months to do the same for another one. It's logical, professionals charge more for their services. In return they can develop things other programmers can't make for you even for the less money. But keep you brain cool. Even the best programmer is not a speedy typist. Typing of code, in addition to its design and development, also takes some time. So don't demand programmers to develop something in a day just because you believe the task is simple.
3. Someone's told you he can develop it two times sooner? Ask him what exactly he'll do?
As I've already told, definitely, there is a great lag in programmer's capacities. However, the speedier the programmer is, the more expensive his services are. Surely, there are some ways to shorten the development time. They are:
Software and web development market is overwhelmed nowadays. Hence, as soon as there is a possibility to get something for nothing the usual approach in search for developers is a choice of the lowest price. The logic is understandable enough, 'Why should I pay $1000 for this bit of software if I can find somebody that will develop the same for as much as $200?' Is it true? I bet it is.
Anyhow, think once again about the phrase 'something for nothing'. Do you really believe it's possible? If you really think so, I'd suggest you should consider several issues while picking up a developer.
1. You are paying for what you are getting.
Normally, any developer will charge you on a basis of the total man-hour they need to complete the project. Talking about offshore development will let us take the price of $8-$15 per man-hour as a base. So any project's price consists roughly of these two elements. Should you want to get a lower cost, you should either negotiate the lower hourly rate, or find people who need less time to develop the application. However, as soon as you won't fall lower than $8 at any Indian company (not prestigious enough to charge extra money for quality insurance etc.), let's look for somebody who needs just less time.
2. People can do as much work per hour as they can.
It's obvious, different people have different efficiency. So if it will take just 2 weeks to develop a simple application for some programmer, it can take several months to do the same for another one. It's logical, professionals charge more for their services. In return they can develop things other programmers can't make for you even for the less money. But keep you brain cool. Even the best programmer is not a speedy typist. Typing of code, in addition to its design and development, also takes some time. So don't demand programmers to develop something in a day just because you believe the task is simple.
3. Someone's told you he can develop it two times sooner? Ask him what exactly he'll do?
As I've already told, definitely, there is a great lag in programmer's capacities. However, the speedier the programmer is, the more expensive his services are. Surely, there are some ways to shorten the development time. They are:
- Usage of existing open source software.
Although, some products are just great, don't expect continuous support and the developer's awareness of how everything works within his product. - Denial of the code's optimization necessity.
There are situations when e.g. web based software refuses to work properly on servers just because it consumes too much server resources. Why? It's mainly because the code is clumsy and under-optimized. The more quality code takes more time. - Absence of any single line of comments in the source code.
Commenting of the source code takes time but doesn't impact on the final product. Surely, you can get such product and be happy with it. However, should any bug happen, it will take astronomic amount of time to find the proper line and change it even for the original developer. As for another programmer, it would be in most cases almost impossible.
So consider all advantages and disadvantages once more. You have a choice of paying e.g. $1000 to a reliable company that can't afford to provide you with a poor quality product; hence, it does everything to make it properly. Or you can spare about $800 and get running, however unstable software without comments and under-optimized enough for its best performance. Surely, it's up to you what you should choose.
And again, there is no equivalence between "cheap" and "bad quality", as well as between "expensive" and "good quality". However, if somebody offers you just unreasonably low price, make sure that at the end you will get not just an imitation but the product you actually need.
About the Author
Alex Polonski is a Senior Sales Manager at XITEX Software Company, Ukraine. The company works in offshore software development market since 1999 and has a fair expertise in J2EE and .NET technologies. Among company's own-developed and marketed solutions, one can see a J2EE content management system, Xitex WebContent M1.
Article Index: Here Home Page: Here
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Offshore This!
Offshore This! by Rick David
So I call my telephone company and someone picks up 15,000 miles away. I asked the rep where she's from. She said, "I am from Mary-Land sir. How may I give you excellent service today?" The accent was… American... in a high society 19th century ultra-polite sort of way.
"Mary Land?" My brain's editing booth could not screen the snickers in time.
"Yes sir… this is correct sir." She pushed to the next level. "Yes, Mary Land, sir, on thee eastern seaboard. How may I give you excellent service?"
"The eastern seaboard?" Now laughing out loud.
"Yes sir, on thee eastern seaboard of thee United States. May I give you excellent service today?"
The 'broken record' assertiveness technique broke my resolve and she proceeded to give me excellent service, in a deceptive kind of way, though the experience left me queasy thinking about the whole new class of jobs being shipped overseas.
When manufacturing left the United States, the tech sector was supposed to be the new frontier. Americans rushed out to be retrained. Students set their sites on computer engineering. Our tech sector was so good, it created the very systems that made it possible to replace itself. Corporations discovered that an Indian college graduate will work at a call center for 10,000 rupees a month, or just under $60.00 a week. I have no malice for our Indian friends, they only want to work. But our kids are going to have to become proficient at more than playing video games and watching movies to compete with this highly educated and driven mass of hungry labor! Math anyone?
I remember hearing that the receptionist was the "face and voice" of the company and the public would get their first and most lasting impression based on her attitude. (With that much on her shoulders, they should have raised her pay.) Now the whole customer interface has been tossed to foreign nationals. Perhaps there will be a backlash in advertising. "Our tech support is Made in the USA! If the anecdotal evidence on Internet posting boards is any measure, many customers would rather be pierced with punji sticks rather than be taught one foreign language, (the computer) by someone with another foreign language! Written scripts are repeated ad nauseum with no ability to converse off-road and actually make the customer feel understood. Below is a sample, your results may vary.
Reactions to Foreign Customer Service
"I called HP Cares. They didn't. I spoke with three or four representatives. They all had limited English and spoke with an accent. They all asked me the same set of questions. Many asked the same questions over and over and over again. They all refused to believe that the sticker was not there. They all treated me like I was simply too stupid to find it or maybe I was just blind. And, they all put me on hold…"
"We could not understand each other. Even the simplest English terms were incomprehensible to her. I said goodbye and went through the tedious re-calling process, waiting another 20 minutes or so on hold. The second technician could also not understand English, and the connection broke after a few minutes, so I called a third time, going through the whole waiting drill…"
"I will never purchase another Dell product, ever again. And everyone I know will not purchase their products either…"
It appears that companies may also be outsourcing the trust they've built in their brand, along with customer loyalty and retention. I think I'm on to something here. Let's go American business! Advertise your "Onshore" Calling Center!!!
The call centers are not only in India, they are coming online anywhere a building can put up some computers, chairs and get broadband. A Costa Rican tech support rep working for Toshiba complained in a posting that his job was outsourced to Turkey. Kencall of Kenya, provides its own generators and satellite uplink. I bet they don't have an employee snack room though.
Foreign Outsourcing vs. Offshoring
"Foreign Outsourcing" is the hiring of a foreign company to do some of your work, while "Offshoring" is the creation of a wholly owned foreign subsidiary which gives the company greater control. According to the financial consulting firm Deloitte and Touche, there was a 38% increase in the number of financial institutions with offshore operations in 2003, with an estimated 500% increase in offshore jobs.
Call center work is only the tip of the iceberg. There is an ever expanding list of higher level technical positions being exported from a variety of industries. Engineering positions, architectural design work, computer programmers, computer-generated animation, financial and legal research, insurance claim processing, software coding, AutoCAD, technical drawings and billions of dollars worth of back office services are now being moved from the first world to the third world by mostly the larger companies. This is making it difficult for medium sized businesses to compete.
India is well positioned to receive much of this work because it has a large English speaking population from its colonial history with Great Britain, and a growing pool of Internet-wise graduates ready to work at low Indian wages.
Concerns over data privacy and data theft loom large. Three employees of Msource in India allegedly siphoned off $350,000 from Citibank customers recently, using information obtained over the phone, according to Callcentres.net. The plaintiffs who will go through a living hell trying to gain back their financial identities will not be outsourced, nor will the local judges and jury who will hear the case. A couple other factors that come to mind when considering foreign outsourcing or off-shoring, are Islamic terrorists hostile to western interests, civil unrest, security costs, infrastructure concerns and the global war on terrorism...just off the top of my head.
Growing up we were told to eat all of our food because people were starving in other countries. I remember being chastised for suggesting that we should ship out my left over peas and carrots. Today we should tell our kids to study hard and think outside the box because people in other countries are hungry for their jobs!
Let's Laugh and Have Faith
On a lighter note, my wife called our credit card company and was transferred to "Mumbai". (Bombay) In one minute she was squaring off with the mores of a patriarchal society. She was told that she would have to "consult with her husband and obtain his permission and consent, and gain his approval."
The policy was no doubt born in America, but something in the tone and wording communicated female inferiority and wifely subservience. The idea of being "granted approval" was not going down easy. There may have been some gagging.
"BUT...IF, my husband doesn't pay his bill, THEN you'll want to talk to me! Will I need his "approval" and "consent" and "permission" for MY credit to be hammered?"
I was handed the phone at a certain mid-point in the intercontinental shoving match. Something about "your husband will have to make that decision".
I got on the phone and had a lovely conversation. We marveled at how all of this can be taking place over thousands of miles. Actually I rather enjoyed the experience. Perhaps I can outsource our marriage counselor.
About the Author
Rick David writes for a Merchant Newsletter @ Merchant America. He also writes a humor column called, "Don't Laugh It Could Happen To You" for http://sandiego.merchantamerica.com.
Article Index: Here Home Page: Here
So I call my telephone company and someone picks up 15,000 miles away. I asked the rep where she's from. She said, "I am from Mary-Land sir. How may I give you excellent service today?" The accent was… American... in a high society 19th century ultra-polite sort of way.
"Mary Land?" My brain's editing booth could not screen the snickers in time.
"Yes sir… this is correct sir." She pushed to the next level. "Yes, Mary Land, sir, on thee eastern seaboard. How may I give you excellent service?"
"The eastern seaboard?" Now laughing out loud.
"Yes sir, on thee eastern seaboard of thee United States. May I give you excellent service today?"
The 'broken record' assertiveness technique broke my resolve and she proceeded to give me excellent service, in a deceptive kind of way, though the experience left me queasy thinking about the whole new class of jobs being shipped overseas.
When manufacturing left the United States, the tech sector was supposed to be the new frontier. Americans rushed out to be retrained. Students set their sites on computer engineering. Our tech sector was so good, it created the very systems that made it possible to replace itself. Corporations discovered that an Indian college graduate will work at a call center for 10,000 rupees a month, or just under $60.00 a week. I have no malice for our Indian friends, they only want to work. But our kids are going to have to become proficient at more than playing video games and watching movies to compete with this highly educated and driven mass of hungry labor! Math anyone?
I remember hearing that the receptionist was the "face and voice" of the company and the public would get their first and most lasting impression based on her attitude. (With that much on her shoulders, they should have raised her pay.) Now the whole customer interface has been tossed to foreign nationals. Perhaps there will be a backlash in advertising. "Our tech support is Made in the USA! If the anecdotal evidence on Internet posting boards is any measure, many customers would rather be pierced with punji sticks rather than be taught one foreign language, (the computer) by someone with another foreign language! Written scripts are repeated ad nauseum with no ability to converse off-road and actually make the customer feel understood. Below is a sample, your results may vary.
Reactions to Foreign Customer Service
"I called HP Cares. They didn't. I spoke with three or four representatives. They all had limited English and spoke with an accent. They all asked me the same set of questions. Many asked the same questions over and over and over again. They all refused to believe that the sticker was not there. They all treated me like I was simply too stupid to find it or maybe I was just blind. And, they all put me on hold…"
"We could not understand each other. Even the simplest English terms were incomprehensible to her. I said goodbye and went through the tedious re-calling process, waiting another 20 minutes or so on hold. The second technician could also not understand English, and the connection broke after a few minutes, so I called a third time, going through the whole waiting drill…"
"I will never purchase another Dell product, ever again. And everyone I know will not purchase their products either…"
It appears that companies may also be outsourcing the trust they've built in their brand, along with customer loyalty and retention. I think I'm on to something here. Let's go American business! Advertise your "Onshore" Calling Center!!!
The call centers are not only in India, they are coming online anywhere a building can put up some computers, chairs and get broadband. A Costa Rican tech support rep working for Toshiba complained in a posting that his job was outsourced to Turkey. Kencall of Kenya, provides its own generators and satellite uplink. I bet they don't have an employee snack room though.
Foreign Outsourcing vs. Offshoring
"Foreign Outsourcing" is the hiring of a foreign company to do some of your work, while "Offshoring" is the creation of a wholly owned foreign subsidiary which gives the company greater control. According to the financial consulting firm Deloitte and Touche, there was a 38% increase in the number of financial institutions with offshore operations in 2003, with an estimated 500% increase in offshore jobs.
Call center work is only the tip of the iceberg. There is an ever expanding list of higher level technical positions being exported from a variety of industries. Engineering positions, architectural design work, computer programmers, computer-generated animation, financial and legal research, insurance claim processing, software coding, AutoCAD, technical drawings and billions of dollars worth of back office services are now being moved from the first world to the third world by mostly the larger companies. This is making it difficult for medium sized businesses to compete.
India is well positioned to receive much of this work because it has a large English speaking population from its colonial history with Great Britain, and a growing pool of Internet-wise graduates ready to work at low Indian wages.
Concerns over data privacy and data theft loom large. Three employees of Msource in India allegedly siphoned off $350,000 from Citibank customers recently, using information obtained over the phone, according to Callcentres.net. The plaintiffs who will go through a living hell trying to gain back their financial identities will not be outsourced, nor will the local judges and jury who will hear the case. A couple other factors that come to mind when considering foreign outsourcing or off-shoring, are Islamic terrorists hostile to western interests, civil unrest, security costs, infrastructure concerns and the global war on terrorism...just off the top of my head.
Growing up we were told to eat all of our food because people were starving in other countries. I remember being chastised for suggesting that we should ship out my left over peas and carrots. Today we should tell our kids to study hard and think outside the box because people in other countries are hungry for their jobs!
Let's Laugh and Have Faith
On a lighter note, my wife called our credit card company and was transferred to "Mumbai". (Bombay) In one minute she was squaring off with the mores of a patriarchal society. She was told that she would have to "consult with her husband and obtain his permission and consent, and gain his approval."
The policy was no doubt born in America, but something in the tone and wording communicated female inferiority and wifely subservience. The idea of being "granted approval" was not going down easy. There may have been some gagging.
"BUT...IF, my husband doesn't pay his bill, THEN you'll want to talk to me! Will I need his "approval" and "consent" and "permission" for MY credit to be hammered?"
I was handed the phone at a certain mid-point in the intercontinental shoving match. Something about "your husband will have to make that decision".
I got on the phone and had a lovely conversation. We marveled at how all of this can be taking place over thousands of miles. Actually I rather enjoyed the experience. Perhaps I can outsource our marriage counselor.
About the Author
Rick David writes for a Merchant Newsletter @ Merchant America. He also writes a humor column called, "Don't Laugh It Could Happen To You" for http://sandiego.merchantamerica.com.
Article Index: Here Home Page: Here
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Google Adsense Strategies and Tips
Adsense is beginning to make a huge impact on the affiliate marketing industry today. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be losing their customers quickly.
If you are in a losing rather than winning in the affiliate program you are currently promoting, maybe it is about time to consider going into the Adsense marketing and start earning some real cash.
Google is readily providing well written and highly relevant ads that are closely chosen to match the content on your pages. You do not have to look for them yourselves as the search engine will be the doing the searching for you from other people's source.
You also don't have to spend time in choosing different kind of ads for different pages. Google makes it very easy for you, with no codes to mess around for different affiliate programs.
You will be able to concentrate on providing good and quality content, as the search engines will be the ones finding the best ads in which to put your pages on.
You are still allowed to add Adsense ads even if you already have affiliate links on your site. It is prohibited, however, to imitate the look and feel of the Google ads for your affiliate links. One of the things you can do, however, is to utilize Google's custom palette to customize your Google ads, making them to appear a part of the web page itself. The idea here is to match background and links to match the theme of your site. People on the internet today are trained to click on a link that is blue, and if your Google ads have the same theme as your web page, it makes the Google ads appear to be a portion of your "content."
You can also filter up to 200 URLs. This gives you a chance to block ads for the sites that do not meet your guidelines, and also block competitors. Remember that it is unavoidable that Adsense may be competing for some space on web sites that all other revenues are sharing.
Owners of small sites are allowed to plug a bit of a code into their sites and instantly have relevant text ads that appeal to your visitors appear instantly on your pages. If you own many sites, you only need to apply once. Then ,you are issued a unique "publisher ID", which can be used on any site you currently own. A small snippet of Javascript is placed on your site in the location you wish the ads to appear in, and generally speaking, the ads from Goggle will appear in minutes. This ends the hassle of having to apply to many affiliate programs, and keeping track of many different URL's and user ID's and passwords.
As Google ads are very easy to customize, and can be placed anywhere on your site you wish, you can experiment with placement, colors, and themes. Many tricks are available to the resourceful webmaster, including adding images in conjunction with your Google ads to make them more noticeable.
The payment rates can vary extremely. The payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords. Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more than that too. Some savvy lawyers are currently paying as high as $75 for advertising the keyword mesothelioma! And you, as the ad publisher, are earning a share of that money generated.
If your results remain stagnant, it can help if you try and build simple and uncluttered pages so that the ads can catch the visitor's eyes more. It sometimes pay to differ from the usual things that people are doing already. Google has many tutorials, including a "heat chart" which shows you where the best placement for ads are. You will need an account to access these tutorials. Sign up for an Adsense account at https://www.google.com/adsense/?sourceid=aso&subid=ww-et-awhome&hl=en_US. It is also a refreshing sight for your visitor once they see something different for a change.
It is still wise to look at other people's information and format your Adsense in a like manner. A wise old business axiom is to "find a good business model, then copy it." Let others do the hard work for you, and learn from a successful site. Just think about it as doing yourself a favor by not having to work too hard to know what content to have. Look to sites that have high page rank, and carefully observe their layouts, their content, and placement of their ads. A little time spent doing research can put dollars in your pocket down the road.
Publishers have the option of choosing to have their ads displayed only on a certain site or sites. You can also have them displayed on a large network of sites if you so desire. Google now has the option to allow other people to advertise on your site. This only makes good sense. If you are marketing to a tightly defined niche, you can place your own ads, written by you, on site that allow this option. The choice is yours, depending on what you think will work best to your advantage. It is important to note that you cannot choose certain topics only. If you do this, search engines will not place Adsense ads on your site and you will be missing out a great opportunity in making hundreds and even thousands of dollars cash.
Topics to be avoided includes gambling, firearms, ammunition, tobacco or drugs. If you are being offered more cash in exchange of doing Adsense with these kinds, it is just like signing your own termination paper.
With all the information that people need in your hands already, all you have to do is turn Google Adsense into your own cash cow. It all boils down to a win-win situation both for the content site owners and the webmasters or publishers.
Our website, http://www.for-the-record.biz, is a good source of information for the beginning marketer. We present a lot of content for those needing more information on a variety of subjects.
About the Author
Alden Smith is an award winning author who has been marketing on the internet for over 7 years. His site, http://www.for-the-record.biz, is loaded with articles and information for the beginning blogger and internet marketer.
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If you are in a losing rather than winning in the affiliate program you are currently promoting, maybe it is about time to consider going into the Adsense marketing and start earning some real cash.
Google is readily providing well written and highly relevant ads that are closely chosen to match the content on your pages. You do not have to look for them yourselves as the search engine will be the doing the searching for you from other people's source.
You also don't have to spend time in choosing different kind of ads for different pages. Google makes it very easy for you, with no codes to mess around for different affiliate programs.
You will be able to concentrate on providing good and quality content, as the search engines will be the ones finding the best ads in which to put your pages on.
You are still allowed to add Adsense ads even if you already have affiliate links on your site. It is prohibited, however, to imitate the look and feel of the Google ads for your affiliate links. One of the things you can do, however, is to utilize Google's custom palette to customize your Google ads, making them to appear a part of the web page itself. The idea here is to match background and links to match the theme of your site. People on the internet today are trained to click on a link that is blue, and if your Google ads have the same theme as your web page, it makes the Google ads appear to be a portion of your "content."
You can also filter up to 200 URLs. This gives you a chance to block ads for the sites that do not meet your guidelines, and also block competitors. Remember that it is unavoidable that Adsense may be competing for some space on web sites that all other revenues are sharing.
Owners of small sites are allowed to plug a bit of a code into their sites and instantly have relevant text ads that appeal to your visitors appear instantly on your pages. If you own many sites, you only need to apply once. Then ,you are issued a unique "publisher ID", which can be used on any site you currently own. A small snippet of Javascript is placed on your site in the location you wish the ads to appear in, and generally speaking, the ads from Goggle will appear in minutes. This ends the hassle of having to apply to many affiliate programs, and keeping track of many different URL's and user ID's and passwords.
As Google ads are very easy to customize, and can be placed anywhere on your site you wish, you can experiment with placement, colors, and themes. Many tricks are available to the resourceful webmaster, including adding images in conjunction with your Google ads to make them more noticeable.
The payment rates can vary extremely. The payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords. Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more than that too. Some savvy lawyers are currently paying as high as $75 for advertising the keyword mesothelioma! And you, as the ad publisher, are earning a share of that money generated.
If your results remain stagnant, it can help if you try and build simple and uncluttered pages so that the ads can catch the visitor's eyes more. It sometimes pay to differ from the usual things that people are doing already. Google has many tutorials, including a "heat chart" which shows you where the best placement for ads are. You will need an account to access these tutorials. Sign up for an Adsense account at https://www.google.com/adsense/?sourceid=aso&subid=ww-et-awhome&hl=en_US. It is also a refreshing sight for your visitor once they see something different for a change.
It is still wise to look at other people's information and format your Adsense in a like manner. A wise old business axiom is to "find a good business model, then copy it." Let others do the hard work for you, and learn from a successful site. Just think about it as doing yourself a favor by not having to work too hard to know what content to have. Look to sites that have high page rank, and carefully observe their layouts, their content, and placement of their ads. A little time spent doing research can put dollars in your pocket down the road.
Publishers have the option of choosing to have their ads displayed only on a certain site or sites. You can also have them displayed on a large network of sites if you so desire. Google now has the option to allow other people to advertise on your site. This only makes good sense. If you are marketing to a tightly defined niche, you can place your own ads, written by you, on site that allow this option. The choice is yours, depending on what you think will work best to your advantage. It is important to note that you cannot choose certain topics only. If you do this, search engines will not place Adsense ads on your site and you will be missing out a great opportunity in making hundreds and even thousands of dollars cash.
Topics to be avoided includes gambling, firearms, ammunition, tobacco or drugs. If you are being offered more cash in exchange of doing Adsense with these kinds, it is just like signing your own termination paper.
With all the information that people need in your hands already, all you have to do is turn Google Adsense into your own cash cow. It all boils down to a win-win situation both for the content site owners and the webmasters or publishers.
Our website, http://www.for-the-record.biz, is a good source of information for the beginning marketer. We present a lot of content for those needing more information on a variety of subjects.
About the Author
Alden Smith is an award winning author who has been marketing on the internet for over 7 years. His site, http://www.for-the-record.biz, is loaded with articles and information for the beginning blogger and internet marketer.
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Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Offshore Outsourcing -- Future
Sunday, January 08, 2006
Offshore Outsourcing -- Future by John Parker
Offshore Outsourcing provides the ability to hold skilled overseas staff at a small part of the labor cost which is exhilarating to several entrepreneurs. The vistas in which Offshoring can be utilized especially in: accounting, advertising, animation, Human Resource Management and Development, health care-related jobs, IT projects, financial investment and consultancy, legal services, and network security. The concept of Offshore Outsourcing is couple of centuries old when the colonial powers started taking raw materials from their respective colonies and then selling them after processing them into manufactured commodities. In 19th century the Britishers (and other imperialist/colonial powers), because of industrial revolution, rampaged the small-scale and cottage scale industries in India (and other respective colonies) by selling processed goods to the natives having a better quality. Now in 21st century the tables seem to have turned on the colonizers (or neo-colonizers). Taking advantage of the cheap labour in developing countries, many MNCs have set up subsidiaries in India and in other places (like China, Canada, South America, Africa, Israel, Ireland, Russia). In the past decade, US companies alone have invested $7 billion in their subsidiaries in India, picking a net saving of more than $26 billion. Telstra, an Australian telecom company, for instance, saved more than $75 million a year by outsourcing many jobs to Indian enterprises. Latest modifications in the way U.S. companies are using Offshore Outsourcing Industry have generated heated controversy, which is comprehensible considering that jobs are at hazard in an already tense economy. But whereas it may be human temperament to adhere to the status quo, the software industry will be better off in acclimatizing to these changes and allowing innovation to thrive. Detractors have fated offshore development as everything from shortsighted to un-American--but it may well conclude salvaging the U.S. software industry. For staying competitive in the global market, U.S. software companies must persist in driving innovation. Nevertheless, innovation today is being choked through deficient R&D budgets on the company side and an overspending menace on the customer side. Offshore development can help on both sides. In fact, as pointed out in a recent report by the US Chamber of Commerce, the main cause of increased unemployment in the US, Britain and other developed countries is the enhancement in productivity due to continuing advancements leading to massive unemployment; and, two, that it has not contributed to unemployment, as is sought to be made out.
Here are the reasons: For a mature software company, expending on proper product innovation is much less than what you might think. It by and large accounts for less than 30 percent of the R&D budget. This small piece of the pie is being further clutched from two directions. First, overall R&D spending by public U.S. software companies is lessening. In fact, in 2002 it fell by 2 percent, after having consistently grown at 15 percent annually since 1998. Most of these cuts are captivating a bite out of new product development. Second, R&D budgets are being consumed by ever-increasing maintenance-related activities, such as bug-fixing, upgrades and minor enrichments. Maintenance agreements with a huge customer base mount up over the years mandate this support. With such restricted resources accessible, software companies can't successfully produce real advance. Instead, many of finest and brightest are jammed down in what amounts to software maintenance tasks. The irony is that many of these developers would be happier with--and better suited for--truly pioneering work. But companies have painted themselves into a corner. This is where offshore development can facilitate. In most cases, a well-executed offshore development program can help release an added 20 percent of the R&D budget for new innovation while continuing to meet the maintenance obligations of mature companies.
About the Author
For further information on offshore outsourcing and offshore software development, please visit http://www.a1technology.com .
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Offshore Outsourcing provides the ability to hold skilled overseas staff at a small part of the labor cost which is exhilarating to several entrepreneurs. The vistas in which Offshoring can be utilized especially in: accounting, advertising, animation, Human Resource Management and Development, health care-related jobs, IT projects, financial investment and consultancy, legal services, and network security. The concept of Offshore Outsourcing is couple of centuries old when the colonial powers started taking raw materials from their respective colonies and then selling them after processing them into manufactured commodities. In 19th century the Britishers (and other imperialist/colonial powers), because of industrial revolution, rampaged the small-scale and cottage scale industries in India (and other respective colonies) by selling processed goods to the natives having a better quality. Now in 21st century the tables seem to have turned on the colonizers (or neo-colonizers). Taking advantage of the cheap labour in developing countries, many MNCs have set up subsidiaries in India and in other places (like China, Canada, South America, Africa, Israel, Ireland, Russia). In the past decade, US companies alone have invested $7 billion in their subsidiaries in India, picking a net saving of more than $26 billion. Telstra, an Australian telecom company, for instance, saved more than $75 million a year by outsourcing many jobs to Indian enterprises. Latest modifications in the way U.S. companies are using Offshore Outsourcing Industry have generated heated controversy, which is comprehensible considering that jobs are at hazard in an already tense economy. But whereas it may be human temperament to adhere to the status quo, the software industry will be better off in acclimatizing to these changes and allowing innovation to thrive. Detractors have fated offshore development as everything from shortsighted to un-American--but it may well conclude salvaging the U.S. software industry. For staying competitive in the global market, U.S. software companies must persist in driving innovation. Nevertheless, innovation today is being choked through deficient R&D budgets on the company side and an overspending menace on the customer side. Offshore development can help on both sides. In fact, as pointed out in a recent report by the US Chamber of Commerce, the main cause of increased unemployment in the US, Britain and other developed countries is the enhancement in productivity due to continuing advancements leading to massive unemployment; and, two, that it has not contributed to unemployment, as is sought to be made out.
Here are the reasons: For a mature software company, expending on proper product innovation is much less than what you might think. It by and large accounts for less than 30 percent of the R&D budget. This small piece of the pie is being further clutched from two directions. First, overall R&D spending by public U.S. software companies is lessening. In fact, in 2002 it fell by 2 percent, after having consistently grown at 15 percent annually since 1998. Most of these cuts are captivating a bite out of new product development. Second, R&D budgets are being consumed by ever-increasing maintenance-related activities, such as bug-fixing, upgrades and minor enrichments. Maintenance agreements with a huge customer base mount up over the years mandate this support. With such restricted resources accessible, software companies can't successfully produce real advance. Instead, many of finest and brightest are jammed down in what amounts to software maintenance tasks. The irony is that many of these developers would be happier with--and better suited for--truly pioneering work. But companies have painted themselves into a corner. This is where offshore development can facilitate. In most cases, a well-executed offshore development program can help release an added 20 percent of the R&D budget for new innovation while continuing to meet the maintenance obligations of mature companies.
About the Author
For further information on offshore outsourcing and offshore software development, please visit http://www.a1technology.com .
Article Index: Here Home Page: Here
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Offshore outsourcing: A great boon for Overseas Business
Offshore outsourcing: A great boon for Overseas Business by John Parker
Offshore outsourcing is the practice of hiring an external organization to perform some or all business functions in a country other than the one where the product or service will be sold or consumed. It can be contrasted with offshoring, in which the functions are performed in a foreign country, whether by the foreign subsidiary of the same company or a third-party. Opponents point out that this sends work overseas, thereby reducing domestic employment and domestic investment. Many jobs in the infotech sectors - such as data entry, and customer support - have been or are potentially affected. The general criteria for a job to be offshore-able are:
* The job does not require direct customer interaction; * The job can be telework; * The work has a high information content; * The work can be transmitted over the internet; * The work is easy to set up; * There is a high wage difference between the original and offshore countries; * The work is repeatable.
The driving factor behind this development has been the need to cut costs during the recession that began before the events of September 11, 2001 and deepened since then, while the enabling factor has been the global electronic network that allows digital data to be accessed and shipped instantly, from and to anywhere in the world.
Some of the major countries that provide such services are India (Programming and IT), Russia (Programming and R&D), Ukraine (Programming and Design), Romania (Programming and IT), the Philippines (Data Entry and Customer Support), China (Programming), and many others.
The Trusted Pipe architecture is a preferred approach to offshore outsourcing. It relates to the field of management of a business and economical enterprise operation that is directed toward creating a communications system of infrastructure and communications networks that will enable management and engineering personnel ("intelligent middlemen") located in offshore areas to facilitate the exchange of economic type assets and information among themselves. Such economic assets should include: cultural, technical and legal rights and remedies, software engineering and various other business skills, from buyer to seller.
Primarily, the Trusted Pipe will manage a network of global enterprises seeking to outsource software development and operations offshore. There are two major types of control points, at least one GECP that operates in the U.S. and manages the network of global enterprises seeking to outsource software development and operations offshore and at least one OVCP that operates in the target country and manages the network of outsource vendors.
The advent of the Internet has enabled individuals and small businesses to contract freelancers from all over the world to get projects done at a minimum cost. This trend runs in parallel with the tendency towards big corporations' outsourcing, and may in the future serve to strengthen small business' capacity to compete with their bigger competitors capable of setting up offshore locations or of arriving at major contracts with offshore companies. See Freelancing on the Internet.
There are different views on the impact on society, which reflects the attitude of Protectionism versus Free Trade. Some see it as a potential threat to the domestic job market and ask for government protective measures, while others (and not just corporations) see it as an opportunity.
About the Author
For further information on offshore outsourcing and offshore software development, please visit http://www.a1technology.com.
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Offshore outsourcing is the practice of hiring an external organization to perform some or all business functions in a country other than the one where the product or service will be sold or consumed. It can be contrasted with offshoring, in which the functions are performed in a foreign country, whether by the foreign subsidiary of the same company or a third-party. Opponents point out that this sends work overseas, thereby reducing domestic employment and domestic investment. Many jobs in the infotech sectors - such as data entry, and customer support - have been or are potentially affected. The general criteria for a job to be offshore-able are:
* The job does not require direct customer interaction; * The job can be telework; * The work has a high information content; * The work can be transmitted over the internet; * The work is easy to set up; * There is a high wage difference between the original and offshore countries; * The work is repeatable.
The driving factor behind this development has been the need to cut costs during the recession that began before the events of September 11, 2001 and deepened since then, while the enabling factor has been the global electronic network that allows digital data to be accessed and shipped instantly, from and to anywhere in the world.
Some of the major countries that provide such services are India (Programming and IT), Russia (Programming and R&D), Ukraine (Programming and Design), Romania (Programming and IT), the Philippines (Data Entry and Customer Support), China (Programming), and many others.
The Trusted Pipe architecture is a preferred approach to offshore outsourcing. It relates to the field of management of a business and economical enterprise operation that is directed toward creating a communications system of infrastructure and communications networks that will enable management and engineering personnel ("intelligent middlemen") located in offshore areas to facilitate the exchange of economic type assets and information among themselves. Such economic assets should include: cultural, technical and legal rights and remedies, software engineering and various other business skills, from buyer to seller.
Primarily, the Trusted Pipe will manage a network of global enterprises seeking to outsource software development and operations offshore. There are two major types of control points, at least one GECP that operates in the U.S. and manages the network of global enterprises seeking to outsource software development and operations offshore and at least one OVCP that operates in the target country and manages the network of outsource vendors.
The advent of the Internet has enabled individuals and small businesses to contract freelancers from all over the world to get projects done at a minimum cost. This trend runs in parallel with the tendency towards big corporations' outsourcing, and may in the future serve to strengthen small business' capacity to compete with their bigger competitors capable of setting up offshore locations or of arriving at major contracts with offshore companies. See Freelancing on the Internet.
There are different views on the impact on society, which reflects the attitude of Protectionism versus Free Trade. Some see it as a potential threat to the domestic job market and ask for government protective measures, while others (and not just corporations) see it as an opportunity.
About the Author
For further information on offshore outsourcing and offshore software development, please visit http://www.a1technology.com.
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Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Outsourcing to India: Coding - Out, R&D - In
Outsourcing to India: Coding - Out, R&D - In by manjot kamal
When the trend of off-shoring / outsourcing started, Indian IT professionals were given low-end computational work such as web designing, web development , coding, and programming for global majors. That has become passé, as they have proven they are not only talented and skilled, but immensely capable of delivering top quality higher-end work for a fraction of what IT professionals in home countries charge.
This has led to a new breed of service providing manpower being spawned in India, one with complex degrees and sophisticated skill-sets ready to take on high-end product development, Research & Development (R&D), IT services, both for overseas and domestic companies. Likewise, job profiles in the business process outsourcing (BPO) sector are undergoing considerable changes. New recruits to the industry continue to be fresh graduate, but professionals with degrees like M.Tech, CA, MBA, ICWA, etc. are showing a keenness to work in domain-specific back-office fields like advisory, analytical and consulting areas.
According to Kiran Karnik, President NASSCOM: "While India's IT prowess is unquestionable, the success was based on a strategy focused on the country's competitive advantage. First and foremost, because of the English language skills of its population, India has a competitive advantage over other foreign suppliers providing IT services on an outsourcing basis to the US market and other major English speaking markets."
Today, the excellent language skills of the Indian workforce are complemented by high levels of education, as it is 55% or half of all Indians working in California's high-tech IT industry have a MS or Ph.D. degree to their name. On the home turf, 81% of software professionals have a graduate or post-graduate degree, 17% with M.Techs, MBAs, ICWAs, CAs, 69% with B.Techs, BEs, MCAs, and 14% are graduates or diploma holders.
With access to a talented labour pool with necessary IT skills for software development and to provide IT services for overseas markets, Indian IT companies have worked at broadening skill sets to perform complex work. Their hardwork and training has accomplished brilliant results as the complexity of work being off-shored / outsourced increases with each passing day. NASSCOM reports a tech-ready, tech-trainable work force in excess of 750,000. From 2000 to 2004, employment in the IT and ITeS industries grew 30.1%, tripling and touching the 1-million mark by end-2005.
India, annually graduates 250,000 students with engineering degrees and 500,000 with non-engineering, all geared to take up employment in the IT and IT-related sectors. But, the number of students graduating with engineering / technical degrees has increased due to higher income levels in jobs in the field and an increasing number of technical institutions starting up to take up the challenge of providing enough educated, talented and skilled workforce for India's every increasing slice of the off-shoring / outsourcing pie.
NASSCOM statistics confirm that despite China's entry into the off-shoring / outsource service providing market, India has an advantage over China and other competing countries. Much to its disadvantage, China does not graduate enough qualified, technical engineers, only 50,000 engineers graduate with the necessary skills for global employment, whereas Indian schools churn out 290,000 per year.
While, India employed 284,000 IT / ITes / BPO professionals in 1999-2000, that number has grown to 1-million in 2004-2005, and growing by 150,000 in the last year alone. While ITeS / BPO employees saw the highest growth levels over the last few years due to the tremendous demand for Indian service providers by multinationals off-shoring / outsourcing, 94,000 professionals will take up employment in the ITeS / BPO sector, but in the same period, 109,000 IT professionals will be taken on board by IT services and software companies.
Already, India ranks as the world's leading off-shoring / outsourcing destination for IT and BPO, and will sustain its leading position. With IT / ITeS / BPO providing services from off-shore destinations projected to grow by 24% to $94-billion by 2008, India is set to grow by 31% to $48-billion, 51% of the global total by 2008. Last year alone, the ITeS / BPO sector in India hired an estimated 400-employees for each working day of the year.
The demand for Indian skilled domain specialists, software analysts, integration specialists, information security, database administrators, communication engineers, network specialists, data warehousing and semi-conductor design continues to grow apace, as Indian professionals make their mark in the IT and IT service related field.
To conclude, a quote by NASSCOM President, Mr Karnik: "While the offshore phenomenon may have started on cost, Indian IT service vendors have proved that cost competitiveness is not the only advantage they have to offer. Today, Indian companies are recognised as much for their high degree of quality orientation."
Quality and cost are the reasons that India has become and will continue to remain the favourite off-shoring / outsourcing destination of the world. And, from low-end work, it has graduated to research and development for IT majors such as Microsoft, Intel, Cisco Systems and many others. It is not going to be easy to dislodge India from its coveted position of the Number One off-shore/ outsourcing service provider!
About the Author
manjot kamal workins in a1 technology as SEO analyst
Article Index: Here Home Page: Here
When the trend of off-shoring / outsourcing started, Indian IT professionals were given low-end computational work such as web designing, web development , coding, and programming for global majors. That has become passé, as they have proven they are not only talented and skilled, but immensely capable of delivering top quality higher-end work for a fraction of what IT professionals in home countries charge.
This has led to a new breed of service providing manpower being spawned in India, one with complex degrees and sophisticated skill-sets ready to take on high-end product development, Research & Development (R&D), IT services, both for overseas and domestic companies. Likewise, job profiles in the business process outsourcing (BPO) sector are undergoing considerable changes. New recruits to the industry continue to be fresh graduate, but professionals with degrees like M.Tech, CA, MBA, ICWA, etc. are showing a keenness to work in domain-specific back-office fields like advisory, analytical and consulting areas.
According to Kiran Karnik, President NASSCOM: "While India's IT prowess is unquestionable, the success was based on a strategy focused on the country's competitive advantage. First and foremost, because of the English language skills of its population, India has a competitive advantage over other foreign suppliers providing IT services on an outsourcing basis to the US market and other major English speaking markets."
Today, the excellent language skills of the Indian workforce are complemented by high levels of education, as it is 55% or half of all Indians working in California's high-tech IT industry have a MS or Ph.D. degree to their name. On the home turf, 81% of software professionals have a graduate or post-graduate degree, 17% with M.Techs, MBAs, ICWAs, CAs, 69% with B.Techs, BEs, MCAs, and 14% are graduates or diploma holders.
With access to a talented labour pool with necessary IT skills for software development and to provide IT services for overseas markets, Indian IT companies have worked at broadening skill sets to perform complex work. Their hardwork and training has accomplished brilliant results as the complexity of work being off-shored / outsourced increases with each passing day. NASSCOM reports a tech-ready, tech-trainable work force in excess of 750,000. From 2000 to 2004, employment in the IT and ITeS industries grew 30.1%, tripling and touching the 1-million mark by end-2005.
India, annually graduates 250,000 students with engineering degrees and 500,000 with non-engineering, all geared to take up employment in the IT and IT-related sectors. But, the number of students graduating with engineering / technical degrees has increased due to higher income levels in jobs in the field and an increasing number of technical institutions starting up to take up the challenge of providing enough educated, talented and skilled workforce for India's every increasing slice of the off-shoring / outsourcing pie.
NASSCOM statistics confirm that despite China's entry into the off-shoring / outsource service providing market, India has an advantage over China and other competing countries. Much to its disadvantage, China does not graduate enough qualified, technical engineers, only 50,000 engineers graduate with the necessary skills for global employment, whereas Indian schools churn out 290,000 per year.
While, India employed 284,000 IT / ITes / BPO professionals in 1999-2000, that number has grown to 1-million in 2004-2005, and growing by 150,000 in the last year alone. While ITeS / BPO employees saw the highest growth levels over the last few years due to the tremendous demand for Indian service providers by multinationals off-shoring / outsourcing, 94,000 professionals will take up employment in the ITeS / BPO sector, but in the same period, 109,000 IT professionals will be taken on board by IT services and software companies.
Already, India ranks as the world's leading off-shoring / outsourcing destination for IT and BPO, and will sustain its leading position. With IT / ITeS / BPO providing services from off-shore destinations projected to grow by 24% to $94-billion by 2008, India is set to grow by 31% to $48-billion, 51% of the global total by 2008. Last year alone, the ITeS / BPO sector in India hired an estimated 400-employees for each working day of the year.
The demand for Indian skilled domain specialists, software analysts, integration specialists, information security, database administrators, communication engineers, network specialists, data warehousing and semi-conductor design continues to grow apace, as Indian professionals make their mark in the IT and IT service related field.
To conclude, a quote by NASSCOM President, Mr Karnik: "While the offshore phenomenon may have started on cost, Indian IT service vendors have proved that cost competitiveness is not the only advantage they have to offer. Today, Indian companies are recognised as much for their high degree of quality orientation."
Quality and cost are the reasons that India has become and will continue to remain the favourite off-shoring / outsourcing destination of the world. And, from low-end work, it has graduated to research and development for IT majors such as Microsoft, Intel, Cisco Systems and many others. It is not going to be easy to dislodge India from its coveted position of the Number One off-shore/ outsourcing service provider!
About the Author
manjot kamal workins in a1 technology as SEO analyst
Article Index: Here Home Page: Here
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Offshore Outsourcing : An All Win Premise
Offshore Outsourcing : An All Win Premise by manjot kamal
The advent of internet, globalization, free marketing, and liberalization has turned the world into a small global village consequently destroying all trade barriers. The awareness that outsourcing can boost productivity sans forfeit of class has impelled MNC's, in all segments, to endorse this loom. A good number of major IT companies do most of their business overseas and obviously want to have some of their employees in those markets. Lower wages in some countries are also a huge incentive to move operations, especially since high-speed communication removes many of the barriers to dealing with U.S.-based colleagues and customers. Therefore, numerous MNCs in USA, Europe, Australia, and Japan have initiated IPOs (International Procurement Organizations) in developing third world countries particlulary India, China, Mexico and Brazil.
Offshore Outsourcing ensues largely in the IT sector, followed by medical transcription and other health care-related jobs, automotive spares/components, engineering segment, and business processing, accounting, advertising, , Human Resource Management and Development, , financial investment and consultancy, legal services, and network security.
The Statistics
But Offshore Outsourcing nonetheless has also truncated millions of job opportunities in the respective home countries. Over 2.2 million people in the US alone lost their jobs in the preceding four years.
US Senate is contemplating to ban Offshore Outsourcing of government contracts. This posits an ironic premise US, in theory, stalwartly campaigns for global acceptance of free trade practices, but in practice it mulls over legal restraints to offshore outsourcing from foreign lands. But the recoil may be puffed up. One of the hottest studies designates that the trend may actually be creating more jobs.
In the past decade, US companies single-handedly have devoted $7 billion in their ancillary operations in India, garnering a profit in excess of $26 billion. Telstra, an Australian telecom company, for instance, accumulated more than $75 million a year by outsourcing several assignments to Indian ventures proving an apparent clue that, notwithstanding separated outlooks in the US, Britain, France, Germany, and other first world countries, corporate administrations will persist favoring offshore outsourcing. On the employment side, there are two standpoints: first, deeming that outsourcing creates massive joblessness; and, second, contrariwise. Indeed, as pointed out in a report by the US Chamber of Commerce, the main reason of increased unemployment in the US, Britain and other developed countries is the augmentation in yield due to continuing advancements in technology. Quoting the instance of GM (General Motors) in USA three decades ago the report says that it used to engage larger than 4,50,000 workers to produce five million automobiles / year, and now it utilizes under 1,18,000 hands to manufacture the same number of vehicles. This reduction is attributable to the advancement of designing, mechanization, assembling and testing gizmology together with robotics.
An All Winning Premise
The theory of outsourcing is also technology- motivated anchored in the principle that one must outsource low-tech data entry jobs requiring more of manual labour and focus on central activities, exploration and advance of innovative gizmologies. While the proceeds generated from Offshoring be utilized for further expansion and technology innovation and specialization thus engendering fresh and superior employment openings.
An account primed by McKinsey Global Institute for the US Chamber of Commerce has avowed that: "A US company earns on an average a net profit of $1.12 to $1.14 by outsourcing work for which it pays $1.0 abroad." It additionally acknowledged that by offshoring low paid jobs abroad, US capital, fiscal or intellectual, can be exploiedt to spawn more lucrative and superior revenue generating jobs. The report also affirmed that by outsourcing assignments to India and other developing countries, many US / European companies are also establishing new markets in such countries. Call centers so grounded in India or other developing countries are being fundamentally outfitted with US or European gizmos like Compaq / HP Computers, Microsoft software, Lucent phones and Carrier air conditioners.
A Stalemate Position
But if the US senate puts a ban on Offshore Outsourcing or impedes it in any way then the US will then have to depend on costlier personnel even for low-tech data entry jobs jobs. Consequently, wares made in US factories will become dearer as compared to the global market and therefore in competitive, which shall yet again pressurize US corporations enormously of closure or diminution in output; resulting still in job loss for many.
About the Author
manjot kamal working in a1 technology as SEO
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The advent of internet, globalization, free marketing, and liberalization has turned the world into a small global village consequently destroying all trade barriers. The awareness that outsourcing can boost productivity sans forfeit of class has impelled MNC's, in all segments, to endorse this loom. A good number of major IT companies do most of their business overseas and obviously want to have some of their employees in those markets. Lower wages in some countries are also a huge incentive to move operations, especially since high-speed communication removes many of the barriers to dealing with U.S.-based colleagues and customers. Therefore, numerous MNCs in USA, Europe, Australia, and Japan have initiated IPOs (International Procurement Organizations) in developing third world countries particlulary India, China, Mexico and Brazil.
Offshore Outsourcing ensues largely in the IT sector, followed by medical transcription and other health care-related jobs, automotive spares/components, engineering segment, and business processing, accounting, advertising, , Human Resource Management and Development, , financial investment and consultancy, legal services, and network security.
The Statistics
But Offshore Outsourcing nonetheless has also truncated millions of job opportunities in the respective home countries. Over 2.2 million people in the US alone lost their jobs in the preceding four years.
US Senate is contemplating to ban Offshore Outsourcing of government contracts. This posits an ironic premise US, in theory, stalwartly campaigns for global acceptance of free trade practices, but in practice it mulls over legal restraints to offshore outsourcing from foreign lands. But the recoil may be puffed up. One of the hottest studies designates that the trend may actually be creating more jobs.
In the past decade, US companies single-handedly have devoted $7 billion in their ancillary operations in India, garnering a profit in excess of $26 billion. Telstra, an Australian telecom company, for instance, accumulated more than $75 million a year by outsourcing several assignments to Indian ventures proving an apparent clue that, notwithstanding separated outlooks in the US, Britain, France, Germany, and other first world countries, corporate administrations will persist favoring offshore outsourcing. On the employment side, there are two standpoints: first, deeming that outsourcing creates massive joblessness; and, second, contrariwise. Indeed, as pointed out in a report by the US Chamber of Commerce, the main reason of increased unemployment in the US, Britain and other developed countries is the augmentation in yield due to continuing advancements in technology. Quoting the instance of GM (General Motors) in USA three decades ago the report says that it used to engage larger than 4,50,000 workers to produce five million automobiles / year, and now it utilizes under 1,18,000 hands to manufacture the same number of vehicles. This reduction is attributable to the advancement of designing, mechanization, assembling and testing gizmology together with robotics.
An All Winning Premise
The theory of outsourcing is also technology- motivated anchored in the principle that one must outsource low-tech data entry jobs requiring more of manual labour and focus on central activities, exploration and advance of innovative gizmologies. While the proceeds generated from Offshoring be utilized for further expansion and technology innovation and specialization thus engendering fresh and superior employment openings.
An account primed by McKinsey Global Institute for the US Chamber of Commerce has avowed that: "A US company earns on an average a net profit of $1.12 to $1.14 by outsourcing work for which it pays $1.0 abroad." It additionally acknowledged that by offshoring low paid jobs abroad, US capital, fiscal or intellectual, can be exploiedt to spawn more lucrative and superior revenue generating jobs. The report also affirmed that by outsourcing assignments to India and other developing countries, many US / European companies are also establishing new markets in such countries. Call centers so grounded in India or other developing countries are being fundamentally outfitted with US or European gizmos like Compaq / HP Computers, Microsoft software, Lucent phones and Carrier air conditioners.
A Stalemate Position
But if the US senate puts a ban on Offshore Outsourcing or impedes it in any way then the US will then have to depend on costlier personnel even for low-tech data entry jobs jobs. Consequently, wares made in US factories will become dearer as compared to the global market and therefore in competitive, which shall yet again pressurize US corporations enormously of closure or diminution in output; resulting still in job loss for many.
About the Author
manjot kamal working in a1 technology as SEO
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Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Ten Reasons to Invest in Your Career
Ten Reasons to Invest in Your Career by Ian Christie
Not investing in yourself is like floating down a fast river without a paddle, map or knowledge of what's around the next bend. Things may go fine for a while, but at some point, you're going to realize you made a giant mistake.
To avoid such unforeseen disaster in your career, you need to invest in it to proactively and thoughtfully create a plan for achieving your career and life goals.
And if that doesn't convince you, here are 10 reasons why investing in your career is a must.
1. The Greatest Return on Investment, Anywhere The return on investing and improving yourself is astronomically higher than any financial investment you could make. From increased lifetime earning power and unimagined opportunities, to protecting yourself from unemployment and the satisfaction that comes from personal growth and success -- the returns are enormous.
2. You're the Boss of You If you're the president and CEO of You Inc., then it's your job to ensure you don't go out of business. It's your job to nurture growth and prosperity. You do this by carefully planning, performing consistently, operating true to your mission and investing in You Inc.
3. Become More Valuable Draw up two balance sheets for yourself. The first one should be a list of your financial assets and liabilities. The second should be a list of your skills, ideas, knowledge, marketability, personal networks, passion and ability to make things happen. Increase your personal net worth by investing in your second list ? that's how you'll increase the assets on your first list.
4. Become Great You are capable of greatness. Most of us settle for just getting by, using a fraction of our capabilities. This is tragic. Realize your greatness by identifying your talents and investing in your potential.
5. Achieve Your Goals Your career and life goals are far too important to be just wishes. A mismanaged career can derail your life goals. Investing in yourself dramatically increases the probability of achieving your goals and is a real demonstration of your commitment to achieving them.
6. Create Your Own Future Your career is yours to mold. Investing in yourself gives you the clarity, power and tools to create your own future and take the path less traveled. Sometimes, investing means taking a risk, but that's the price of entry for success and happiness.
7. Because the World Is a Complex Place You cannot know everything you need to know or do everything you need to do alone. You can't be your best without help. Find and invest in those who can teach you, show you the way and help you achieve your goals.
8. Life Is Too Short for Mediocrity You don't have the luxury of being mediocre -- period. Whether you opt for self-improvement or outsourcing your weak areas to someone who can do them better, determine where you are mediocre and get help.
9. It's a Cliche, But on Your Deathbed? The reason we hear this often is that it is so true. The passage of time will provide a perspective we don't have now. One day, you'll look back at your problems and successes and see them as bumps in the road. Your focus will be on the big picture: the life you led, opportunities pursued or abandoned, how happy you were and the legacy you left behind. Investing in yourself will give you the courage and determination to be happy and do your own thing.
10. Who Else Can You Count On? Let's face it: You're alone on this. No one has as much to gain or lose as you do. No one else is going to make those consistent investments in your development to maximize your career and life.
How to Invest in Your Career Invest in understanding yourself better and developing your goals, plans, professional skills, knowledge, career management skills, networks, and your personal brand and profile. Do it yourself, or work with experts like career coaches.
Try thinking, planning, self-assessment tools, goal development, reading, consulting experts, getting coached, taking courses, upgrading or acquiring skills and proactively marketing yourself. Recognize that investing in you often requires that you don't play it safe.
About the Author
Ian Christie is a career coach, entrepreneur, former Monster.com Sr. Director & former executive recruiter. Ian is a career expert with many published articles and media interviews. Visit BoldCareer.com for free career resources & personalized career services.
Article Index:HereHome Page:Here
Not investing in yourself is like floating down a fast river without a paddle, map or knowledge of what's around the next bend. Things may go fine for a while, but at some point, you're going to realize you made a giant mistake.
To avoid such unforeseen disaster in your career, you need to invest in it to proactively and thoughtfully create a plan for achieving your career and life goals.
And if that doesn't convince you, here are 10 reasons why investing in your career is a must.
1. The Greatest Return on Investment, Anywhere The return on investing and improving yourself is astronomically higher than any financial investment you could make. From increased lifetime earning power and unimagined opportunities, to protecting yourself from unemployment and the satisfaction that comes from personal growth and success -- the returns are enormous.
2. You're the Boss of You If you're the president and CEO of You Inc., then it's your job to ensure you don't go out of business. It's your job to nurture growth and prosperity. You do this by carefully planning, performing consistently, operating true to your mission and investing in You Inc.
3. Become More Valuable Draw up two balance sheets for yourself. The first one should be a list of your financial assets and liabilities. The second should be a list of your skills, ideas, knowledge, marketability, personal networks, passion and ability to make things happen. Increase your personal net worth by investing in your second list ? that's how you'll increase the assets on your first list.
4. Become Great You are capable of greatness. Most of us settle for just getting by, using a fraction of our capabilities. This is tragic. Realize your greatness by identifying your talents and investing in your potential.
5. Achieve Your Goals Your career and life goals are far too important to be just wishes. A mismanaged career can derail your life goals. Investing in yourself dramatically increases the probability of achieving your goals and is a real demonstration of your commitment to achieving them.
6. Create Your Own Future Your career is yours to mold. Investing in yourself gives you the clarity, power and tools to create your own future and take the path less traveled. Sometimes, investing means taking a risk, but that's the price of entry for success and happiness.
7. Because the World Is a Complex Place You cannot know everything you need to know or do everything you need to do alone. You can't be your best without help. Find and invest in those who can teach you, show you the way and help you achieve your goals.
8. Life Is Too Short for Mediocrity You don't have the luxury of being mediocre -- period. Whether you opt for self-improvement or outsourcing your weak areas to someone who can do them better, determine where you are mediocre and get help.
9. It's a Cliche, But on Your Deathbed? The reason we hear this often is that it is so true. The passage of time will provide a perspective we don't have now. One day, you'll look back at your problems and successes and see them as bumps in the road. Your focus will be on the big picture: the life you led, opportunities pursued or abandoned, how happy you were and the legacy you left behind. Investing in yourself will give you the courage and determination to be happy and do your own thing.
10. Who Else Can You Count On? Let's face it: You're alone on this. No one has as much to gain or lose as you do. No one else is going to make those consistent investments in your development to maximize your career and life.
How to Invest in Your Career Invest in understanding yourself better and developing your goals, plans, professional skills, knowledge, career management skills, networks, and your personal brand and profile. Do it yourself, or work with experts like career coaches.
Try thinking, planning, self-assessment tools, goal development, reading, consulting experts, getting coached, taking courses, upgrading or acquiring skills and proactively marketing yourself. Recognize that investing in you often requires that you don't play it safe.
About the Author
Ian Christie is a career coach, entrepreneur, former Monster.com Sr. Director & former executive recruiter. Ian is a career expert with many published articles and media interviews. Visit BoldCareer.com for free career resources & personalized career services.
Article Index:HereHome Page:Here
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
Organizing Your Small Business
Organizing Your Small Business by Mark Meshulam
A fundamental challenge of small business can be summarized as "too many tasks, too few people."
Unlike large enterprises which can have whole teams devoted to limited tasks - think "Task force for the unification of stapler specifications and procedures" - small businesses can have one person covering anything and everything.
The time to address "who does what" in an organization is the time when the organization contemplates adding its very first employee. If you are a "one man (or woman) show" and you want to grow, now is the time to start.
Organizing small business starts with an organizational chart. This chart is a thinking tool which evolves over time, so it is a good idea to use a medium which allows change, such as a spreadsheet or "paint" -type program.
To start, think about the main function areas in your company. I will make this easy for you because, guess what? Companies all need basically the same things: infrastructure, selling and performing.
Some companies may have additional main function areas such as R&D, marketing, legal, purchasing, etc. however in smaller businesses, these would probably be tasks or subsets of main areas such as selling or infrastructure.
When building your chart, list the main function areas. Under each, list the tasks which need to be performed.
Example: Infrastructure tasks might incude: manage office space, manage budget, pay bills, invoicing, collections, insurance, payroll, office supplies, computer equipment, network administration, etc.
The first time you start listing tasks, be prepared to feel overwhelmed. You may be shocked at the sheer number of tasks which need to be done in order to keep a business afloat. Fear not, your chart will be your friend. As you continue to look at your organization and its tasks, you will begin to germinate ideas about how to do them better.
Organize and group tasks in ways which make sense to you. You might, for instance, order tasks chronologically, or by similarity, or by shared resources. This brings me to the next step: listing resources.
A resource helps get the task done. Your outside accountant might be a resource for a list of tasks. Someone within the company might be a resource for certain tasks. If you like thinking this way, you might even list non-people resources such as links to websites, paths to files, phone and account numbers of vendors, etc.
If you go this far, you are moving in the direction of creating a resource guide, which is but a stepping stone away from a procedure manual. These tools also promote orderly growth, but are topics in their own right.
The last step in creating your organizational chart is to assign responsible parties to each main area and each task.
Now stand back and look. Does it make sense? Is it orderly? Are people positioned for efficiency and for the best use of their skills? Would outsourcing certain tasks be beneficial?
Use the chart to explore such questions, both with your employees as well as your outside resources. Every six months update your chart and reissue it to your team. This will raise good questions, clarify others, and convey to all the correct impression that your company is positioned to grow.
About the Author
Mark Meshulam offers information, rumination and illumination about people, processes and productivity at work, in his blog http://www.poingology.com
See his software productivity tools at http://www.poingo.com
Article Index: Here Home Page: Here
A fundamental challenge of small business can be summarized as "too many tasks, too few people."
Unlike large enterprises which can have whole teams devoted to limited tasks - think "Task force for the unification of stapler specifications and procedures" - small businesses can have one person covering anything and everything.
The time to address "who does what" in an organization is the time when the organization contemplates adding its very first employee. If you are a "one man (or woman) show" and you want to grow, now is the time to start.
Organizing small business starts with an organizational chart. This chart is a thinking tool which evolves over time, so it is a good idea to use a medium which allows change, such as a spreadsheet or "paint" -type program.
To start, think about the main function areas in your company. I will make this easy for you because, guess what? Companies all need basically the same things: infrastructure, selling and performing.
Some companies may have additional main function areas such as R&D, marketing, legal, purchasing, etc. however in smaller businesses, these would probably be tasks or subsets of main areas such as selling or infrastructure.
When building your chart, list the main function areas. Under each, list the tasks which need to be performed.
Example: Infrastructure tasks might incude: manage office space, manage budget, pay bills, invoicing, collections, insurance, payroll, office supplies, computer equipment, network administration, etc.
The first time you start listing tasks, be prepared to feel overwhelmed. You may be shocked at the sheer number of tasks which need to be done in order to keep a business afloat. Fear not, your chart will be your friend. As you continue to look at your organization and its tasks, you will begin to germinate ideas about how to do them better.
Organize and group tasks in ways which make sense to you. You might, for instance, order tasks chronologically, or by similarity, or by shared resources. This brings me to the next step: listing resources.
A resource helps get the task done. Your outside accountant might be a resource for a list of tasks. Someone within the company might be a resource for certain tasks. If you like thinking this way, you might even list non-people resources such as links to websites, paths to files, phone and account numbers of vendors, etc.
If you go this far, you are moving in the direction of creating a resource guide, which is but a stepping stone away from a procedure manual. These tools also promote orderly growth, but are topics in their own right.
The last step in creating your organizational chart is to assign responsible parties to each main area and each task.
Now stand back and look. Does it make sense? Is it orderly? Are people positioned for efficiency and for the best use of their skills? Would outsourcing certain tasks be beneficial?
Use the chart to explore such questions, both with your employees as well as your outside resources. Every six months update your chart and reissue it to your team. This will raise good questions, clarify others, and convey to all the correct impression that your company is positioned to grow.
About the Author
Mark Meshulam offers information, rumination and illumination about people, processes and productivity at work, in his blog http://www.poingology.com
See his software productivity tools at http://www.poingo.com
Article Index: Here Home Page: Here
Labels: back office, blogs, data entry, helpdesk, IT outsourcing, KPO, KPO services, offshore, online marketing, outsourcing, RSS, SEO, serach engine, web promotions, web support
